Creating engaging hyper local content r edotcom

•

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Bob Stewart

Learn how to create engaging content for your website and blog as it relates to engaging potential real estate clients

Immobilier Technologie Business

RealEstate.com

Creating Engaging
Hyper Local Content

Tuesday, February 14, 2012

RealEstate.com

Bob Stewart
bob@activerain.com
@activebob
Tuesday, February 14, 2012

What is Hyper Local?

3

Tuesday, February 14, 2012

Hyper Local is............

having the character of being
oriented around a well deﬁned
community with its primary
focus directed toward the
concerns of its residents

4

Tuesday, February 14, 2012

Well Deﬁned Community
Geographical

Topical

Demographic

Local News and Events

5

Tuesday, February 14, 2012

Geographical Community

Neighborhood

Subdivision

Condo Complex

6

Tuesday, February 14, 2012

Topical Community

Luxury Homes (city)

Historical Homes (city)

Can be broader Geographically

7

Tuesday, February 14, 2012

Demographic Community

Who can you relate to?

Do you serve a niche?

Do you push that content out?

8

Tuesday, February 14, 2012

primary focus directed toward
the concerns of its residents:

What kinds of concerns do
the residents of your
community have?

9

Tuesday, February 14, 2012

What Are Their
Concerns?

Taxes Local Businesses

Property Values Their money

Local Events Things to do

10

Tuesday, February 14, 2012

1776 clicks

11

Tuesday, February 14, 2012

The Coffee Shop Owner........

12

Tuesday, February 14, 2012

The Hardware Store

2491 clicks

13

Tuesday, February 14, 2012

The National Chain
Coming to Town?

3356 clicks

14

Tuesday, February 14, 2012

So What...............

15

Tuesday, February 14, 2012

Why Do You
Want Signs in
the Yard?

16

Tuesday, February 14, 2012

Exposure!

17

Tuesday, February 14, 2012

What about Real Estate?

Blair Farm Morehead City NC 2341 clicks
Mandy Farms Morehead City NC 2072 clicks
Brandywine Bay Morehead City NC 2432 clicks
Beacon’s Reach Morehead City NC 3212 clicks
Reefstone Pine Knoll Shores NC 1790 clicks

18

Tuesday, February 14, 2012

11,847 clicks
5 Neighborhoods
27 months

87 clicks/month per
neighborhood

19

Tuesday, February 14, 2012

What to Write About

Local Events Schools
Local Businesses Local Issue
Local Neighborhoods Local Elections
Condo Complexes Parks
The Process of buying Building Trends
Answer common questions Taxes
Local program Children’s Events

20

Tuesday, February 14, 2012

RealEstate.com

slideshare.net/activebob

Tuesday, February 14, 2012

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

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Product Design Trends in 2024 | Teenage Engineerings

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

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How to Prepare For a Successful Job Search for 2024

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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2024 State of Marketing Report – by Hubspot

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5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

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Creating engaging hyper local content r edotcom

1. RealEstate.com Creating Engaging Hyper Local Content Tuesday, February 14, 2012

2. RealEstate.com Bob Stewart bob@activerain.com @activebob Tuesday, February 14, 2012

3. What is Hyper Local? 3 Tuesday, February 14, 2012

4. What is Hyper Local? 3 Tuesday, February 14, 2012

5. Hyper Local is............ having the character of being oriented around a well deﬁned community with its primary focus directed toward the concerns of its residents 4 Tuesday, February 14, 2012

6. Hyper Local is............ having the character of being oriented around a well deﬁned community with its primary focus directed toward the concerns of its residents 4 Tuesday, February 14, 2012

7. Well Deﬁned Community Geographical Topical Demographic Local News and Events 5 Tuesday, February 14, 2012

8. Well Deﬁned Community Geographical Topical Demographic Local News and Events 5 Tuesday, February 14, 2012

9. Geographical Community Neighborhood Subdivision Condo Complex 6 Tuesday, February 14, 2012

10. Geographical Community Neighborhood Subdivision Condo Complex 6 Tuesday, February 14, 2012

11. Topical Community Luxury Homes (city) Historical Homes (city) Can be broader Geographically 7 Tuesday, February 14, 2012

12. Topical Community Luxury Homes (city) Historical Homes (city) Can be broader Geographically 7 Tuesday, February 14, 2012

13. Demographic Community Who can you relate to? Do you serve a niche? Do you push that content out? 8 Tuesday, February 14, 2012

14. Demographic Community Who can you relate to? Do you serve a niche? Do you push that content out? 8 Tuesday, February 14, 2012

15. primary focus directed toward the concerns of its residents: What kinds of concerns do the residents of your community have? 9 Tuesday, February 14, 2012

16. primary focus directed toward the concerns of its residents: What kinds of concerns do the residents of your community have? 9 Tuesday, February 14, 2012

17. What Are Their Concerns? Taxes Local Businesses Property Values Their money Local Events Things to do 10 Tuesday, February 14, 2012

18. 1776 clicks 11 Tuesday, February 14, 2012

19. 1776 clicks 11 Tuesday, February 14, 2012

20. The Coffee Shop Owner........ 12 Tuesday, February 14, 2012

21. The Hardware Store 2491 clicks 13 Tuesday, February 14, 2012

22. The National Chain Coming to Town? 3356 clicks 14 Tuesday, February 14, 2012

23. So What............... 15 Tuesday, February 14, 2012

24. Why Do You Want Signs in the Yard? 16 Tuesday, February 14, 2012

25. Exposure! 17 Tuesday, February 14, 2012

26. What about Real Estate? Blair Farm Morehead City NC 2341 clicks Mandy Farms Morehead City NC 2072 clicks Brandywine Bay Morehead City NC 2432 clicks Beacon’s Reach Morehead City NC 3212 clicks Reefstone Pine Knoll Shores NC 1790 clicks 18 Tuesday, February 14, 2012

27. 11,847 clicks 5 Neighborhoods 27 months 87 clicks/month per neighborhood 19 Tuesday, February 14, 2012

28. 11,847 clicks 5 Neighborhoods 27 months 87 clicks/month per neighborhood 19 Tuesday, February 14, 2012

29. What to Write About Local Events Schools Local Businesses Local Issue Local Neighborhoods Local Elections Condo Complexes Parks The Process of buying Building Trends Answer common questions Taxes Local program Children’s Events 20 Tuesday, February 14, 2012

30. RealEstate.com slideshare.net/activebob Tuesday, February 14, 2012

Creating engaging hyper local content r edotcom

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