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Sports Tourism
Lecturer: Harris Linardos
PR & Communication Manager
Active Media
“From Ancient Greece
to Today’s Sports
Tourism Events…”
Sports / Αθλητισμός
athlitismos
sport
atletismo
athlétisme
竞技
tourism
旅游
tourisme
turismo
Tourism / Τουρισμός
athleticism
athletic + -ism tornos
tornus tornare
tourner tours
tourism tour + -ism
Sports Tourism
Sports tourism, or more correctly, Sport Tourism refers to travel which involves
either observing or participating in a sporting event.
Sports can be either a permanent demand driver for a destination (for example
a ski resort) or an occasional one (for example an Olympic venue).
More modern types of
Sports Tourism
Acropolis Rally1951
2015 Acropolis Rally
Pro-Am Golf Tournament in Costa Navarino
Heraklion European Athletics Team
Sports Tourism in Greece
Sports Tourism in Greece
No data collection
about sports tourism…
Sports Tourism in
numbers (world)
The world's sport
tourism runs at
14% annually
increased
Athens Marathon The Authentic
…and already
holds a 25% as
an alternative
form of tourism
in some countries
and continues
undeterred its
upward trend
throughout the
world and in our
country.
Heraklion FIBA Under-19 World Championship
VisitBritain
said sports
tourism is
worth £2.3
billion to the
British
economy as
visitors who
actually took
part in sport
spent another
£1.2 billion on
their hobby.
Norwegian fans in Premier League
**VisitBritain
Sports Tourism in
numbers (neighbors)
9 billion €9 billion €
12 million travellers12 million travellers
15.5 billion €15.5 billion €
26 million visitors26 million visitors
Sports Tourism All types of tourism
**Italian National Olympic Committee (CONI) 2015
Turkey according to
TURSAB, announced that
more than 550.000
tourists in 2014 visited
the country for sporting
reasons. The rate is
proportionately small, only
1.5% of the total tourism,
but the trend is growing,
especially as reported in
the survey, the average
foreign tourist spends
800$ in Turkey and a
tourist doing sports
tourism spends $1.648,
a little more than double
amount.
**Association of Turkish Travel Agencies (TÜRSAB)
It emerged, during the
information day, that the
contribution of sports
tourism to the local
economy was more than
$44 million yearly as
well as the significance the
sector has in relation with
mitigating the problem of
seasonality.
**Cyprus Sports Organisation (CSO)
Event Management
What we do…
Public Relations
Sponsorship
SYNERGYSYNERGY
Zagori, Epirus
(mountain/trail running)
Teaser
The North Face Zagori Mountain Running
PRPR
Video
Documentary
In TV
Zagori, Epirus
(mountain/trail running)
The North Face Zagori Mountain Running
PR & Communications…
finishers
July (High Season)
Kalymnos, Dodecanese
islands (climbing)
The North Face Kalymnos Climbing Festival
Trailer
SPONSORSHIPSPONSORSHIP
October..
SPONSORSHIPSPONSORSHIP
Kalymnos, Dodecanese
islands (climbing)
The North Face Kalymnos Climbing Festival
…Significance
of the private
initiative
The power of the
Sponsor….
No sponsor… means festival with no…
Costa Navarino, Messinia
(more than 15 activities)
Navarino Challenge
Trailer 2016
EVENT MANAGEMENTEVENT MANAGEMENT
EVENT MANAGEMENTEVENT MANAGEMENT
Navarino Challenge
Costa Navarino, Messinia
(more than 15 activities)
Event Production…
Awards
Synergy
Working together
SYNERGYSYNERGY
Santorini, Cyclades group
of islands
(swimming & running)
Santorini Experience
Trailer 2016
SYNERGYSYNERGY
Santorini, Cyclades group
of islands
(swimming & running)
Documentary
Over 42 million households!
PRPR
Santorini Experience
Hellenic Swimming FederationEVENT MANAGEMENTEVENT MANAGEMENT
May 2015… October 2016
SPONSORSHIPSPONSORSHIP
Local International Sponsors
«Από ομονοίης τα
μεγάλα έργα»
Δημόκριτος
Με την ομόνοια
πετυχαίνονται τα
μεγάλα
κατορθώματα.
“With –Homonoia- or
else –Harmony-great
things could be
accomplished”
Democritus
Is it possible…
365 Non Stop Tourism
through Sports Tourism
China's outbound tourism industry is expected to further increase in 2016, with
133 million tourists headed abroad, according to the China Tourism Academy.
Caissa believes the next decade will be a boom period for China's sports tourism
industry, which is expected to increase by as much as 40%.
UK sports fan spends 7 hours 24 minutes following sport in an average week,
in comparison with the 5 hours and 24 minutes they spend on social media.
120,000 Chinese tourists are expected in Greece in 2016
Athens Marathon The Authentic 2015: Italy was 1st
in participations & Poland
was 2nd
The number of Polish visitors to Greece this year is expected to reach 900,000
UK revenue in 2015 reached the 1,749 million euro
The profile of a sports
tourist
The profile of the man who makes sports tourism is included in the range of the top 10 tourists with
high spending in the world.
They are more adventurous, like to travel, have the habit to travel with their family, as sports is a fun
activity for the whole family, and also tend to return to the destination which has offered them
unforgettable experiences and created unique memories.
Another important element is that the places the specific tourists visit have history, monuments,
comfortable accommodation, -meaning- a complete entertainment package. In a few words, they
stay longer in duration than other types of tourists, while contributing also to other forms of
tourism.
Thank you!!

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Sports Tourism In Greece 2016