Can daily deals help your small business grow? Don't expect to see an immediate impact, but they can be a great way to attract new customers. In this presentation, we go over the pros and cons, offer some tips and walk you through the process.

1. Daily Deal Sites
From the Small
Business Growth
Strategies Series
Presented by

2. INTRO
• Nearly 80 percent of daily
deal customers are first-time
customers.
• About 68 percent of daily
deal customers are between
18 and 34 years old.

3. INTRO
• Great for attracting new customers.
• Immediate return on investment is
rare.
• Can be a valuable addition to your
marketing strategy.

4. How it Works

5. PROS
Brand Awareness
New Users
Access to Analytics

6. BENEFIT #1
Brand
Awareness
You’re presenting
your business to a
whole new
audience!

7. BENEFIT #2
New Users
We mentioned earlier that
about 80 percent of daily
deal customers are new
customers. This can be a
tremendous way to build
your customer base.

8. BENEFIT #3
Analytics
If you ask for them, some deal
sites will provide you with
detailed analytics about your
new customers, including age,
where they’re located and what
other brands they like.

9. CONS
Profits Can Be
Disappointing
A “Deal”
Business
Reputation Can
Be Damaging

10. DRAWBACK #1
Profits
If you use a daily deal site
expecting it to dramatically
affect your bottom line, you
might be setting yourself up
for disappointment. Daily
deals are a form of marketing

11. DRAWBACK #2
“Deal” Reputation
If you offer daily deals
too frequently, you run
the risk of branding
yourself as a “deal”
business, which is often
synonymous with
cheap.

12. TIPS
Make Sure
Your Staff is
Prepared
Be Strategic
About When You
Offer a Deal

13. TIP #1
Prepare Your Staff
This is where using an online scheduling
platform like Acuity Scheduling can save
time and money, taking a lot of pressure off
of your employees and allowing them to
focus on delivering the product or service
you’re offering.

14. TIP #2
Be Strategic
Is your business seasonal? Do you tend
to get more business during the summer
months? Then offer a deal in the winter!
Use the daily deal sites to pick up new
customers at times when business is
usually slowing down.

16. Groupon makes it simple to set up a
deal in just a few minutes. Log on to
the Groupon homepage and scroll to
the bottom. You’ll see an option to
“Run a Groupon Deal.” Click on that
and it’ll take you here.

18. After you click on “Local Deals,” you’ll
be prompted to fill out your business
information. Complete that and you’ll
be taken to the Deal Builder section
where Groupon will help you design
your deal. This is what it looks like.

20. Step 1
Choose Service & Price
Once you decide what service you’d like to
offer, choose the discount to accompany it.

22. Step 2
Set Your Fine Print
It’s common to set a limit of one discount
per person. In the step, you hammer out
those types of details.

24. Step 3
Confirm Location
It’s common to set a limit of one discount
per person. In the step, you hammer out
those types of details.

26. Step 4
Sign Agreement
Are you happy with how the deal looks? Time
to sign the agreement and post it then.

28. The Contract
It’s pretty straight forward, but keep in mind
that Groupon takes a certain amount of each
sale. This is referred to as the Remittance
Amount, which is at the bottom of this list.

31. The LivingSocial Difference
One thing that makes LivingSocial unique is
that it incentivizes its users to share deals. If
a user signs up for a deal and gets three
friends to sign up, it’s free for them. Here’s
what the application looks like.

34. The Amazon Local Difference
There are a few things that make Amazon Local
different from Groupon and LivingSocial.

35. There are the more than 215 million active Amazon
users. A long history with its customers allows
Amazon to more accurately recommend deals to
potential customers based on their past behavior.

36. Amazon customers are extremely loyal, and to
have your business featured is a sort of
unofficial endorsement.

37. When you sign up, Amazon Local representatives
will help you write content to increase the chances of
users being interested in the deal you’re offering.

38. Other Daily Deal Sites

39. Setting Up Daily Deals on
Acuity Scheduling
It’s a simple process and will help
simplify your life when the phones
are ringing off the hook!

40. Setting Up Daily Deals on
Acuity Scheduling
We’ll use Groupon, the most popular, as an example.
On page 6 of the Merchant Center User Guider, Groupon
shows you how to download a spreadsheet or PDF
version of the vouchers from your Merchant account to
manually track and verify them.
Download a CSV (spreadsheet) version.

41. Setting Up Daily Deals on
Acuity Scheduling
Log on to your Acuity Scheduling account and go to
Promotions in the Appointments section.
Choose “Add New Coupon” and enter the information
Download a CSV (spreadsheet) version.
Enter the Groupon codes from the list you
downloaded into the “coupon codes” box and make
them one-time offers.

42. Setting Up Daily Deals on
Acuity Scheduling
In just a few simple steps, you’ve
set up a daily deal and integrated
it into your calendar!

43. “Thanks for taking
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the time to view our
the time to view our
presentation!”
presentation!”
Acuity Scheduling
Small Business Growth Strategies
@AcuitySchedulin

44. About Acuity Scheduling
Acuity Scheduling is an online scheduling platform that
saves thousands of small businesses time by allowing
their customers to book appointments online, on their own
time, at any time, from anywhere in the world. For more
information about services and pricing, visit
AcuityScheduling.com.