Ad2 is a full service marketing firm, whose unorthodox approach combines street-level research, integrated strategy and immersive tactics that defy boundaries and amplify budgets, bringing our client’s brand to the forefront of consumers’ minds.
A woman owned business, Ad2 has been helping local and regional nonprofit organizations and businesses optimize their marketing efforts to engage both primary and secondary target markets.
Contact the professionals at Ad2 today and let us share our proven techniques with you.
2. 12364 Hwy. 49, Gulfport, MS 39503
Debbie Pidek, VP Marketing, 228-539-6305
Create consistent brand
Enhance image and increase awareness of target-specific services
Increase number of loans
Increase deposits
Facilitate mutually-beneficial alliances with businesses and associations in market
Plan and coordinate Grand Opening/Ribbon Cutting for new location
Develop an online presence, social media engagement, increase online reviews and
increase rating
Objectives
6. Invitations / Press Release
Ad2 compiled the list, designed, personalized and mailed the VIP invitation; prepared the press release and media
invitation; as well as coordinated with local media for coverage of the Grand Opening and Ribbon Cutting.
7. Event Planning
Ad2 enjoyed the pleasure of planning and managing the event, including setting the agenda, catering, floral arrangements
and decor and overall logistics of the event.
8. Created a cohesive brand as well as on- and offline advertising consistent with the
look of the new website
Increased online reviews by 1,000% through email marketing, improving their online
rating by 3 points
Invited to participate in programs with the Gulf Coast Community Foundation based
on our introduction and the reputation of GCCFCU’s philosophy
Introduced to local organizations to incorporate services in employee and client
benefits
GCCFCU named “Community Credit Union of the Year” by the Credit Union
National Association due to the successful programs available to the community
The Project Manager for Clayco, new construction contractor, told the management
team of Gulf Coast Community Federal Credit Union - “I think that was the best
ribbon cutting/open house I’ve ever attended. Great job!”
“We have had nothing but rave reviews on the wonderful grand opening, and
everyone loves the new branch. ...wedding I attended did not hold a candle to our
event. The Board of Directors all loved the invitation." – Debbie Pidek, VP of
Accomplishments/Reviews
9. 2615 25th Ave., Gulfport, MS 39501
Tara High, Executive Director
Increase awareness and improve public perception
Increase rabies vaccinations and spaying/neutering
Decrease euthanasia by increasing fostering & adoption
Develop board member’s fundraising programs and collateral
Promote and coordinate with board for golf tournaments and special events
Design and launch Capital Campaign for new facility
Objectives
10. Planning & Implementation
Rebranding, creation of a new upbeat image that would replace the dated brand associated
with the “dog pound”. The new brand provided a fun environment families wanted to be a
part of.
Donor Development Plan to include private donors, grants and corporate sponsors
PR – press releases, creation and placement of PSAs
Outdoor
Direct Marketing
Print
Event Planning - Public and Private
Television, production and placement.
Online Marketing – Website creation, SEO & Digital Marketing
Capital Campaign Development
Rebrand
Original
13. Event Planning
Holiday Open House – HSSM
Tiki Goes to the Dogs
First event of its kind on the Coast
– largest fundraiser for HSSM
14. Capital Campaign, Grand Opening
August 29 came and our world
changed forever more
Presented by: Tara High, Executive Director
15. Accomplishments
Rebranded, winning awards and public favor
Increased rabies attendance clinic by 800%
Spay/Neuter surgeries up 27.6%
Intake reduced by 6.85%
Euthanasia down 14%
Adoptions up 14.5%
Save rate up from 37% to 65%
Most recognized non-profit organization on the Gulf Coast
Capital campaign raised $6 million for new facility
Received national attention, reverence and sponsorships
16. 1912 25th Ave., Gulfport, MS 39501, 228-863-3699
Gail Pav, Sales & Marketing Manager
Objectives
Overcome perception that Pav & Broome Diamond Jewelers had closed or sold
out
Increase first quarter sales by 10%
Increase market share
Expanded geographic territory
Increase sales in down economy
Broaden customer base
Awarded new, coveted brands while thousands lost these brands
Improve media effectiveness and value
17. Planning & Implementation
Market Research
Strategic Planning
Customer Profiling
Rebranding, Modernized
Online Marketing
Website Design & Maintenance
Print
SEO / SEM, SMN / SMM
Event Planning
Media Buying
Outdoor Design & Planning
On & Offline Direct Marketing
PR
Broadcast
New logo design
Old logo
19. Published articles:
Just a few examples of many:
• Purchase and use of CAD equipment for
custom design.
• Celebration of 40 years in business
• Named as authorized Rolex Retailer
• Celebration of the owner’s 50th
anniversary as a horologist
• Named as only authorized Forevermark
Retailer in MS
• Restoration of antique watch – found
one year after Hurricane Katrina
• Awarded "Favorite Local Jeweler" 6
years in a row
• Expansion of new location/
investment in the Coast
• Support of CASA
• Earned media awarded in
print, online and broadcast
Earned Media
24. Accomplishments:
Positioned as the premier jeweler on the Coast through the use of PR, paid
advertising and events
Exceeded client goals in first quarter of campaign
Shifted advertising budget to reach 78.4% of the target market
(up from 47%) in the first year
Creation of customer profile
Launched new designer lines, including ForeverMark & Rolex
Expanded geographic market by 200%
Continuing to grow the market even in economic downturn through effective
targeting, alliance building, promotion and branding
25. Accomplishments Continued:
Increased media coverage of the following through news & editorial:
Increased customer base by 300%
Fall 2008 direct marketing campaign produced the best non-holiday sales event in
client history
Annual campaign results consistently outperforming previous years
Custom design/repair
Local, family-owned
business
Anniversary celebrations
New, designer-line launch
parties
Business expansion
Human interest stories
Product features & services
26. P.O. Box 250, Pascagoula, MS 39558, 228-938-6495
Wayne Rodolfich, Superintendent
Objectives
Create campaign and brand for the drop-out prevention program, Destination
Graduation
Increase community involvement in local education
Solicit media support
30. Accomplishments:
Launched community-wide campaign, increasing community involvement
School district received National Educator’s Award for the campaign Ad2
created
Superintendent received regional and national recognition and awards for
campaign concept, production and success
Program added to national curriculum for superintendents
Ad2, Inc. asked to create a campaign for the Institute of Higher Learning due
to the effectiveness of local campaign
31.
32. Ad2, Inc. is the marketing partner for Coast Electric Power Association. Their innovative ideas
ideas are a welcomed perspective and a valued part of effectively communicating the
Cooperative principles and benefits to our community, increasing community awareness and
and engagement.
Ron Barnes, President & CEO, Coast Electric Power Association
On behalf of Ron and myself, we wanted to personally thank you again for such a great job with
job with our proxy mailer this year! We really feel like the new design is one of the attributing
attributing factors to the success of this year’s mail return. Not only have we exceeded the
the amount that we needed for a quorum, but this is probably one of the most successful years on
years on record. So again THANK YOU! …. It’s been a great year ,and we really appreciate your
appreciate your professionalism and friendship. Looking forward to what next year has in store!
33. Just another official big “Thank You” for all you did to make today such a successful event.
The branch looked beautiful thanks to your vision of the color coordinated tables, food
displays and floral arrangements.
The attention to detail showed as everything came off perfectly! It was exactly the elegant,
beautiful event we were hoping for! We were pleased with the attendance and hope we get
some nice PR, but even if we don’t, it’s all good! You thought of so many little things that we
wouldn’t have considered, and all that work definitely paid off.
Lisa was extremely pleased as were the other managers, so thanks again for everything you did
to make it all come together so beautifully!
Debbie Pidek, VP of Communications/CCO, Gulf Coast Community Federal Credit
Union
I have had a 62% acceptance rate for our event, and I swear it’s because of the invitation! We
usually get about 150 attendees, right now we are at 282!!! Insane.
-Amber Mansholt, Director of Marketing, JCEDF
(endorsement received one week prior to RSVP deadline-final count was over 300) Invited
guests kept the invitation, some even framed it.
34. 228.822.9890 mollie@ad2inc.net Ad2Inc.
Don’t Just Be Seen. Be Top of Mind.
When was the last time your target audience kept
your marketing communications because they loved
the look and feel of it?
Let us turn your marketing pieces into collectors’
items and your goals into results.
Call today for a free consultation.
35. Celebrating more than 20 years of marketing
excellence with customers on the MS Gulf
Coast and Southeast Louisiana...we look
forward to celebrating your successes very
soon!