1. The document discusses best practices for managing digital marketing in 2014 based on research from Smart Insights and TFM&A.
2. It finds that over half of businesses have significant potential to improve their digital marketing capabilities, describing them as inconsistent, basic, or non-existent. Only 44% had advanced or optimized capabilities.
3. Nearly half of businesses surveyed do not have a defined digital marketing plan or strategy, though they are active in digital marketing. Nearly half also lack a defined marketing plan to align strategies. The document recommends creating long-term digital and marketing strategies aligned with business priorities.
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Digital marketing management
1. Managing Digital Marketing 2014
Best practices in integrating digital technology
and marketing to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2014
Published: December 2013