Soumettre la recherche
Mettre en ligne
Email marketing
•
1 j'aime
•
247 vues
AdCMO
Suivre
Email marketing
Lire moins
Lire la suite
Marketing
Signaler
Partager
Signaler
Partager
1 sur 4
Télécharger maintenant
Télécharger pour lire hors ligne
Recommandé
Facebook marketing guide
Facebook marketing guide
AdCMO
Smart insights social media marketing strategy
Smart insights social media marketing strategy
AdCMO
7 steps-email-marketing-guide-smart-insights
7 steps-email-marketing-guide-smart-insights
AdCMO
7 steps-to-digital-marketing-strategy
7 steps-to-digital-marketing-strategy
AdCMO
Smart insights social media marketing plan
Smart insights social media marketing plan
AdCMO
Definitive guide-to-social-marketing
Definitive guide-to-social-marketing
BullsEye Internet Marketing
Video marketing-smart-insights
Video marketing-smart-insights
AdCMO
The Complete Guide to Facebook Analytics
The Complete Guide to Facebook Analytics
Mohamed Mahdy
Recommandé
Facebook marketing guide
Facebook marketing guide
AdCMO
Smart insights social media marketing strategy
Smart insights social media marketing strategy
AdCMO
7 steps-email-marketing-guide-smart-insights
7 steps-email-marketing-guide-smart-insights
AdCMO
7 steps-to-digital-marketing-strategy
7 steps-to-digital-marketing-strategy
AdCMO
Smart insights social media marketing plan
Smart insights social media marketing plan
AdCMO
Definitive guide-to-social-marketing
Definitive guide-to-social-marketing
BullsEye Internet Marketing
Video marketing-smart-insights
Video marketing-smart-insights
AdCMO
The Complete Guide to Facebook Analytics
The Complete Guide to Facebook Analytics
Mohamed Mahdy
Social Media Communications for Nonprofit
Social Media Communications for Nonprofit
AdCMO
Twitter marketing guide
Twitter marketing guide
AdCMO
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
Ethinos Digital Marketing
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights
AdCMO
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
B2B Content Marketing Report
B2B Content Marketing Report
Holger Schulze
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
Tharushika Ruwangi
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
Social Content from New Dawn Media
Social Content from New Dawn Media
New Dawn Media
Your guide for successful
Your guide for successful
Swapnica Jain
Social media marketing Strategy
Social media marketing Strategy
Tecmoz Solutions
2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report
Liberty Digital Marketing
B2B lead generation Linkedin solutions
B2B lead generation Linkedin solutions
Barend Potgieter
2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and Budgets
Theia Marketing
Content Marketing Playbook
Content Marketing Playbook
Rubicon Project
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
Mark Schaefer
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
Dr. William J. Ward
Millennials and the Future of eCommerce Content Marketing
Millennials and the Future of eCommerce Content Marketing
Yotpo
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
Content Marketing Institute
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
Content Marketing Institute
Email Marketing Insight
Email Marketing Insight
Deborah Anderson
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
ten24 Digital Solutions
Contenu connexe
Tendances
Social Media Communications for Nonprofit
Social Media Communications for Nonprofit
AdCMO
Twitter marketing guide
Twitter marketing guide
AdCMO
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
Ethinos Digital Marketing
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights
AdCMO
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
B2B Content Marketing Report
B2B Content Marketing Report
Holger Schulze
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
Tharushika Ruwangi
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
Social Content from New Dawn Media
Social Content from New Dawn Media
New Dawn Media
Your guide for successful
Your guide for successful
Swapnica Jain
Social media marketing Strategy
Social media marketing Strategy
Tecmoz Solutions
2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report
Liberty Digital Marketing
B2B lead generation Linkedin solutions
B2B lead generation Linkedin solutions
Barend Potgieter
2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and Budgets
Theia Marketing
Content Marketing Playbook
Content Marketing Playbook
Rubicon Project
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
Mark Schaefer
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
Dr. William J. Ward
Millennials and the Future of eCommerce Content Marketing
Millennials and the Future of eCommerce Content Marketing
Yotpo
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
Content Marketing Institute
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
Content Marketing Institute
Tendances
(20)
Social Media Communications for Nonprofit
Social Media Communications for Nonprofit
Twitter marketing guide
Twitter marketing guide
The Case for Social Media in B2B Companies
The Case for Social Media in B2B Companies
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
B2B Content Marketing Report
B2B Content Marketing Report
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Social Content from New Dawn Media
Social Content from New Dawn Media
Your guide for successful
Your guide for successful
Social media marketing Strategy
Social media marketing Strategy
2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report
B2B lead generation Linkedin solutions
B2B lead generation Linkedin solutions
2020 B2B Content Marketing Trends and Budgets
2020 B2B Content Marketing Trends and Budgets
Content Marketing Playbook
Content Marketing Playbook
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
How Do You Use Four Key Areas Of Content Analytics and What Metrics Do You Us...
Millennials and the Future of eCommerce Content Marketing
Millennials and the Future of eCommerce Content Marketing
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
B2B Manufacturing Content Marketing 2017 - Benchmarks, Budgets & Trends - Nor...
Similaire à Email marketing
Email Marketing Insight
Email Marketing Insight
Deborah Anderson
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
ten24 Digital Solutions
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
Pardot
101 Four Elements Of Email Marketing
101 Four Elements Of Email Marketing
Association of National Advertisers
Three Hats Marketing Email Marketing Workshop
Three Hats Marketing Email Marketing Workshop
Chad
Getting to the inbox: email best practices
Getting to the inbox: email best practices
Monogram Marketing
Eec slide workshop
Eec slide workshop
lanamcgilvray
Top 10 Things You Need to Know about Email Creative
Top 10 Things You Need to Know about Email Creative
cr8it
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learned
mparin
Recruiters Must Think Like Marketers
Recruiters Must Think Like Marketers
Tincup & Co.
Email A/B Test
Email A/B Test
GuillermoPage2
Compelling emails and proposals that beat the competition
Compelling emails and proposals that beat the competition
PandaDoc
Framework: Email Marketing Planner
Framework: Email Marketing Planner
Mailigen
Panther pr marc 11.10.18
Panther pr marc 11.10.18
Paula Newbaker
M B F009 Patel 091907
M B F009 Patel 091907
Dreamforce07
B2B Marketing Part 4: 50 tips to power up your efforts
B2B Marketing Part 4: 50 tips to power up your efforts
Vivastream
Email Marketing Interview Questions & Answers for Freshers Job.pdf
Email Marketing Interview Questions & Answers for Freshers Job.pdf
Learn Digital Academy
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
BusinessAccelerator
Nurturing leads (with automated marketing)
Nurturing leads (with automated marketing)
Spider Trainers
Duct Tape Marketing - Act/Swiftpages Seminar
Duct Tape Marketing - Act/Swiftpages Seminar
Leading Results, Inc
Similaire à Email marketing
(20)
Email Marketing Insight
Email Marketing Insight
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
101 Four Elements Of Email Marketing
101 Four Elements Of Email Marketing
Three Hats Marketing Email Marketing Workshop
Three Hats Marketing Email Marketing Workshop
Getting to the inbox: email best practices
Getting to the inbox: email best practices
Eec slide workshop
Eec slide workshop
Top 10 Things You Need to Know about Email Creative
Top 10 Things You Need to Know about Email Creative
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learned
Recruiters Must Think Like Marketers
Recruiters Must Think Like Marketers
Email A/B Test
Email A/B Test
Compelling emails and proposals that beat the competition
Compelling emails and proposals that beat the competition
Framework: Email Marketing Planner
Framework: Email Marketing Planner
Panther pr marc 11.10.18
Panther pr marc 11.10.18
M B F009 Patel 091907
M B F009 Patel 091907
B2B Marketing Part 4: 50 tips to power up your efforts
B2B Marketing Part 4: 50 tips to power up your efforts
Email Marketing Interview Questions & Answers for Freshers Job.pdf
Email Marketing Interview Questions & Answers for Freshers Job.pdf
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
Nurturing leads (with automated marketing)
Nurturing leads (with automated marketing)
Duct Tape Marketing - Act/Swiftpages Seminar
Duct Tape Marketing - Act/Swiftpages Seminar
Plus de AdCMO
Nonprofits Guide to the Internet
Nonprofits Guide to the Internet
AdCMO
Nonprofit Marketing Blueprint
Nonprofit Marketing Blueprint
AdCMO
What does a dsp do
What does a dsp do
AdCMO
Google Video Advertising
Google Video Advertising
AdCMO
Video ads-the-programmatic-channel research-studies
Video ads-the-programmatic-channel research-studies
AdCMO
Vb marketing andpricing
Vb marketing andpricing
AdCMO
Tourism package examples
Tourism package examples
AdCMO
The strategic-marketing-process-e book
The strategic-marketing-process-e book
AdCMO
The new-multi-screen-world-study research-studies
The new-multi-screen-world-study research-studies
AdCMO
The display landscape
The display landscape
AdCMO
Social Media Toolkit for Health Communicators
Social Media Toolkit for Health Communicators
AdCMO
Section 1
Section 1
AdCMO
Rtb
Rtb
AdCMO
Retargeting 101
Retargeting 101
AdCMO
Neustar marketing services
Neustar marketing services
AdCMO
Mobile marketing playbook
Mobile marketing playbook
AdCMO
Media kit
Media kit
AdCMO
Linked in marketing guide
Linked in marketing guide
AdCMO
Lifecycle marketing
Lifecycle marketing
AdCMO
Invite media playbook report
Invite media playbook report
AdCMO
Plus de AdCMO
(20)
Nonprofits Guide to the Internet
Nonprofits Guide to the Internet
Nonprofit Marketing Blueprint
Nonprofit Marketing Blueprint
What does a dsp do
What does a dsp do
Google Video Advertising
Google Video Advertising
Video ads-the-programmatic-channel research-studies
Video ads-the-programmatic-channel research-studies
Vb marketing andpricing
Vb marketing andpricing
Tourism package examples
Tourism package examples
The strategic-marketing-process-e book
The strategic-marketing-process-e book
The new-multi-screen-world-study research-studies
The new-multi-screen-world-study research-studies
The display landscape
The display landscape
Social Media Toolkit for Health Communicators
Social Media Toolkit for Health Communicators
Section 1
Section 1
Rtb
Rtb
Retargeting 101
Retargeting 101
Neustar marketing services
Neustar marketing services
Mobile marketing playbook
Mobile marketing playbook
Media kit
Media kit
Linked in marketing guide
Linked in marketing guide
Lifecycle marketing
Lifecycle marketing
Invite media playbook report
Invite media playbook report
Dernier
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Varn
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
PushON Ltd
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
elizabethella096
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Branding strategies of new company .pptx
Branding strategies of new company .pptx
VikasTiwari846641
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
tbatkhuu1
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
Vbout.com
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
AmirNasiruog
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
Toluwanimi Balogun
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Delhi Call girls
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Richard Ingilby
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
aditipandeya
Situation Analysis | Management Company.
Situation Analysis | Management Company.
DanielaQuiroz63
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
Dernier
(20)
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Branding strategies of new company .pptx
Branding strategies of new company .pptx
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
Situation Analysis | Management Company.
Situation Analysis | Management Company.
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
Email marketing
1.
Email marketing Pre-broadcast template
checklist Author: Dr Dave Chaffey Published: February 2011 Plan > Reach > Act > Convert > Engage
2.
2 © Smart
Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other other guides. Email Pre-broadcast checklist template ! ! E-mail Marketing Pre-broadcast Best Practice Checklist About this checklist There’s a lot that can go wrong, or right when sending out an email campaign or enewslet- ter! This checklist is designed to help you to create more consistent quality checklists which work better for your subscribers and your brand. Why use this checklist? þþ Create more engaging emails which increase response þþ Avoid embarrassing mistakes if customers receive errors in their email communications þþ Achieve consistency within your team when different people have different experience levels Topics covered on this checklist? þþ Engaging email headers checklist þþ Effective lead-ins þþ Copywriting tone-of-voice þþ Persuasive offers and messaging þþ Email legal requirements including privacy How and when to use this checklist? þþ When planning a campaign with an agency or colleague þþ When reviewing a new campaign or email template þþ As part of quality of assurance when testing a campaign before broadcast Related checklists and templates: þþ Enewsletter checklists þþ Effective email template layouts Tell-us-what you think! Dave Chaffey and team have developed these checklists based on working with many types of companies and in training. But improvements are always possible, so please email: support@smartinsights.com with your ideas on improving this guide or new guides to help your work. Thanks!
3.
3 © Smart
Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other other guides. Email Pre-broadcast checklist template Pre-send broadcast checklist template E-mail Marketing Engaging e-mail header check rr Subject line: Does the subject line clearly state the offer, reason to open the email in 5-8 words. First word(s) most important. Don’t repeat words already in From. Longer maybe better! rr For newsletters: Is the main theme(s) or offer clear to encourage open? Generic can be better! rr From Display address: From <Company name or team> or a known named person? rr From Physical address: Is this the standard address you use (usually automatically set) Email lead-in (above-the-fold) rr Salutation – Dynamically inserted salutation and name, degrading through IF statement to Dear Subscriber if unknown? rr Banner / logo? Is it efficient for the preview pane, i.e. not too wide (<450 pixels), not too high < 150 pixels. Standard branding on left? rr Headline. Is there one? Is it effective? Sub-headline? Does it flow from subject line? Is it text-based so visible when images are blocked? rr Lead copy – Is it text-based so appears when images are blocked? Does it have a strong lead with in-line call-to-action text-links? Does the first sentence encourage the customer to read the first paragraph? Does the first paragraph encourage the reader to read the email? Is there a table of contents for e-newsletter? Does copy in preview pane encourage open? Does it flow from subject line and headline? rr Call-to-action – Are there image and text-based calls-to-action above the fold? Do they highlight primary and secondary offer? Are offline (phone or callback) responses clear? rr Main body copy – list features/benefits BRIEFLY, give INSTRUCTIONS on what to do next? rr Visual emphasis of offers and calls-to-action – Do the calls-to-action and offer stand out when scanning through techniques like background tints, imagery? Not too symmetri- cal? rr Close – strong close encouraging immediate response? Is repeated call-to-action clear? rr Signoff – Is there a named sender if appropriate – a team or real person? Footers – permission marketing, data protection and privacy check rr Statement of origination. Explains “why am I receiving this email”? Source of address? rr Unsubscribe. Is there a URL option to unsubscribe or update profile? rr Offline contact point (phone number, address). Do you give an offline contact to un- subscribe? rr Company details? Are the company details shown (required by Companies Act)? rr Privacy statement link? Is there a link to a privacy statement?
4.
4 © Smart
Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other other guides. Email Pre-broadcast checklist template rr T&Cs? Are relevant terms and conditions included? Persuasive offers and messaging rr Primary and secondary offer. Is the primary offer is clear action? Secondary action gives other reasons to engage, e.g. Find out or Learn More? rr Sell/inform/entertain balance. Is the balance right, especially for e-newsletters? rr Offer consistency. Is the way the offer is communicated consistent and evolving be- tween subject line, headline, lead copy, main body, close and landing page rr Brand-messaging. Is the brand positioning correct? Is tone-of-voice “on-brand” rr CRABS check – Chunking? Relevance? Accuracy? Brevity, Scannability? Copywriting check rr Is the tone-of-voice appropriate for the audience? Is it “on-brand”? rr Is the copy reader-oriented and conversational – ‘you’ versus ‘we’? rr Is the copy convincing for the audience? Are ‘they understand me’ words used? rr How well is the balance of features and benefits expressed? Can you prove them through testimonials and figures? Dynamic content rr Images downloading. Is every image downloaded / pulled from server? Alternative text provided? rr Links and landing pages availability. Have you tested all links in both HTML and text version. rr Conditional content. Is dynamic content inserted correctly for all personalised variants?
Télécharger maintenant