Discover our selection of advertising media cases for May 2013: the best of creativity in communications operations worldwide. Coca-Cola, ANAR, Suicide, Lipton

1. CASE STUDIES OF THE MONTH
MAY 2013

2. MAY 2013
AdForum.com provides easy and unfettered access to a vast library of nearly 140,000
pieces of creative work spanning all media types. Each month, approximately 1,000 of
the latest and greatest ads from around the globe are added, many directly from award
show organizers who partner with AdForum or from agencies themselves.
AdForum Creative library makes it a breeze to analyze creative trends from around the
world, get inspired, view the competition, and facilitate numerous strategic and creative
discussions throughout the year. It provides agency teams (creative, account, media)
with the most convenient way to stay on top of the latest, save their favorite ads in
personal and customizable online folders, and even have the option of downloading
some ads in high-quality format for presentations.
Each week, a media case is selected and featured in a particular section of the site…

3. MAY 2013
Agencies
Initiative, Russia
Grey, Spain
SCPF, Spain
Publicis Brussels, Belgium
Brands
Lipton
ANAR Foundation
Coca-Cola
Suicide Helpline prevention
Business Sectors
Beverages
Public Interest
CSR Media/Channels
Online media
Gaming
Stunt
Webfilm
This month, discover the following…

4. MAY 2013
BEVERAGES
Brand Content, social media and
online gaming
SEE THE COMPLETE CASE
Lipton places its product in a popular online game
Lipton whose production process is changing
-wanted to let the general public know about
it. As online gaming and social networks are
very popular among its target audience,
Lipton decided to connect the brand with
Farmville by creating a new farming culture
involving Lipton’s tea…

5. MAY 2013
PUBLIC INTEREST
Optical illusion for targeted message.
SEE THE COMPLETE CASE
A billboard seen through a child’s eyes
ANAR (Aid to Children and Adolescents at
Risk) protects children and teenagers. This
Association along with Grey Madrid have
decided to promote ANAR’s dedicated hotline
to children -but in a way that the message
being displayed would address only children,
and without the knowledge of the adult and/or
perhaps aggressor who is accompanying
them…

6. MAY 2013
BEVERAGES, CSR
If you climb the stairs, you change the
statistics
SEE THE COMPLETE CASE
Stunt in a shopping Mall
Statistics show that 58% of the Spanish adults
will be over weighted around 2030. One of
the main reason is inactivity. However Coca-
Cola has recently announced global
commitments to help fight obesity. In Spain,
its agency *S,C,P,F... has proposed to create a
new kind of healthy lift, in a shopping
center…

7. MAY 2013
PUBLIC INTEREST
Choose your own ending.
SEE THE COMPLETE CASE
Interactive use of the pre-roll video
In Belgium more than 2,000 persons commit
suicide each year. Prevention Suicide line
helps people in need. To recruit “listening
ears”- Prevention suicide has decided to
communicate its recruitment campaign via
the web thanks to a partnership with a media
website. The pre-roll video has been
dedicated to a testimonial of a woman in
need; who needs someone to listen to her…

8. COME BACK IN A MONTH
TO VIEW OUR NEXT SELECTION
JUNE 2013