Discover our selection of creative and advertising case studies for the month of April 2014

1. (Creative above or below the line marketing operations)

2. ABOUT
creative trends
inspiration
impact
ads
worldwide
advertising
best
marketing
survey
competition
innovation
brand image
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
of our site
Approximately 1.000 of the latest and greatest ads added
each month from around the globe
Analyze creative trends, view and monitor the competition,
get inspired
Creative library with 150.000 pieces of creative work (all
media types)
APRIL 2014

3. Brands
Porsche
Cadbury
Friends of the Earth
Head & Shoulders
Business Sectors
Automotive
Confectionery & Snacks
NGOs, Institution
Personal Hygiene
CSR
Media/Channels
Outdoor
Stunt/Event
Product Development
Ambient
This month, discover the following…
Agencies
Achtung!
Geometry, Malaysia
Cheil, China
Saatchi & Saatchi, Poland
APRIL 2014

4. Porsche proves the power of its brand with a special contest
Would you dare to exchange your car with a vehicle you didn't know?
March was the month for an online game from
Porsche and its agency Achtung! Dutch people
were offered to trade in their current car for a
new Porsche without knowing the model. More
than 10.000 people registered their cars, which
had to be from 2007 or younger on the site:
www.porscheblindtrade.nl...
AUTOMOTIVE
APRIL 2014

5. Click on image to watch the
complete case
APRIL 2014
Porsche proves the power of its brand with a special contest
Would you dare to exchange your car with a vehicle you didn't know?
AUTOMOTIVE

6. Cadbury has gone further with its activation
philosophy of JOY in Malaysia with “Say It with
Chocolate”. They have invented a chocolate
printing press which enables people to share a
message with a friend or a family member in a
customized chocolate bar. Clients could write a
note that was printed on the chocolate bar. This
was developed in supermarkets and pop-up
stores, enabling clients to print messages on
demand…
Say something special with Cadbury
Offer a personal chocolate for Easter
CONFECTIONERY, SNACKS
APRIL 2014

7. Click on image to watch the
complete case
APRIL 2014
Say something special with Cadbury
Offer a personal chocolate for Easter
CONFECTIONERY, SNACKS

8. NGOs, INSTITUTIONS
Every day, countless documents are printed
and thrown out once read. To reduce the
waste of paper, you can use double-sided
printing or even reduce the font. But can
we give paper a second life? Of course, with
recycling. Cheil China has gone even further
for the association Friends of the Earth in
creating a practical solution: the
disappearing ink…
Responsible concept & product development
Rebirth after reading
APRIL 2014

9. Click on image to watch the
complete case
APRIL 2014
NGOs, INSTITUTIONS
Responsible concept & product development
Rebirth after reading

10. An Experiment in men’s clothing stores.
Don’t be too metrosexual
Men can now take care of their appearance in
a very short time, with Head & Shoulders.
That’s the simple message of an ambient
campaign made by Saatchi & Saatchi Poland in
March. Special changing rooms were set up in
men clothing stores. The system activates
when a man spends too much time in the
changing room. Thus, the set up and message
becomes more feminine. A digital screen
enables him to stop the experience…
APRIL 2014
PERSONAL HYGIENE

11. SEE THE COMPLETE CASE
A new typing font as its corporate identity
Education keeps children away from poverty
PERSONAL HYGIENE
APRIL 2014

12. Last month showcase
(To see last month’s selection, click HERE) APRIL 2014

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
APRIL 2014