Discover our selection of the best creative case studies for the month of June

1. (Creative above or below the line marketing operations)

2. ABOUT
creative trends
inspiration
impact
ads
worldwide
advertising
best
marketing
survey
competition
innovation
brand image
Each week, we select and feature a media case
made to promote a creative operation or a
campaign of communication in a dedicated section
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Approximately 1.000 of the latest and greatest ads added
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Analyze creative trends, view and monitor the competition,
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Creative library with 150.000 pieces of creative work (all
media types)
JUNE 2014

3. Brands
McDonald’s
Sealord
Coca-Cola
Nivea
Business Sectors
CSR
Restaurants
Food
Beverages
CSR
Media/Channels
In-Store
Outdoor
Branded Content
Print
This month, discover the following…
Agencies
Leo Burnett, USA
Saatchi & Saatchi, NZ
Ogilvy, China
FCB, Brazil
JUNE 2014

4. CSR operation for the Happy Meal
SI-OTREN INOTORMOP (In-store promotion)
The Illiteracy rate in the USA hasn't changed for
10 years, and most people don't appreciate how
difficult the most basic daily task are when you
can not read. McDonald's wanted to raise
awareness of this and develop the joy of reading.
In November last year, in Chicago, it redesigned
all the in-store communication so that the texts
were completely unreadable…
RESTAURANTS
JUNE 2014

5. Click on image to watch the
complete case
JUNE 2014
CSR operation for the Happy Meal
SI-OTREN INOTORMOP (In-store promotion)
RESTAURANTS

6. The seafood brand Sealord promoted its
smoked salmon with an original stunt: a
billboard has been turned into a big-size demo
of their production process. The two champions
of the company Joe and Gav literally burnt logs
to smoke salmon on a giant billboard to show
how their smoked salmon is traditionally
handmade by Sealord…
A stunt that becomes a huge outdoor viral
Smoking Outdoor
FOOD
JUNE 2014

7. Click on image to watch the
complete case
JUNE 2014
A stunt that becomes a huge outdoor viral
Smoking Outdoor
FOOD

8. BEVERAGES, DRINKS
Coca-Cola Recycling is one of the
responsible initiatives launched to create
“positive changes” in the communities.
Ogilvy & Mather China has offered a playful
way of re-using the Coca-Cola Bottles in
creating a set of special caps. These caps
were offered in buying the soft drinks and
gave kids the opportunity to transform their
empty Coke bottles into water guns…
Second-live Caps
Coca-Cola gives your empty bottles a second life
JUNE 2014

9. Click on image to watch the
complete case
JUNE 2014
BEVERAGES, DRINKS
Second-live Caps
Coca-Cola gives your empty bottles a second life

10. A useful magazine ad associated with an App.
Nivea, the friend of your summer on the beach
CB in Brasil have once again innovated for its
clients Beiersdorf and Nivea Kids to help you
to spend a safe summer on the beach. They
created a special press ad from which you can
cut a waterproof bracelet to help you not to
lose your kids playing on the beach. The
downloadable app, helps you to determine
the distance away from you, alerting you to
keep an eye on your children. Nivea doesn’t
protect you only from sun, but it helps you to
relax on the beach…
PERSONAL HYGIENESKIN CARE, CSR
JUNE 2014

11. SEE THE COMPLETE CASE
JUNE 2014
A useful magazine ad associated with an App.
Nivea, the friend of your summer on the beach
SKIN CARE, CSR

12. Last month showcase
(To see last month’s selection, click HERE) JUNE 2014

13. COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
JUNE 2014