Adjoin launch
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Using the power of data to create contextual engagement and valuable consumer experiences.
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Adjoin launch
- 1. Using the power of data to create contextual engagement and valuable consumer experiences.
- 2. DATA DRIVEN MARKETING INTEGRATE & UNDERSTAND ANALYZE & DISCOVER EXECUTE & DELIVER OPTIMIZE & LEARN
- 3. RESEARCH ON DATA-DRIVEN MARKETING Survey of over 350 brands and agencies. 3
- 4. Research Methodology During October 2016, we conducted a survey on Digital Marketing Innovation on our TechKnowledge platform, in conjunction with BMI-TechKnowledge. We interviewed over 350 digital marketing managers and digital agencies employees about what they feel about Digital Marketing Innovation for their businesses and clients. There were different streams of questions for the different respondent types. 4
- 5. Strategic Focus Areas 55% 50% 49% 47% 38% 38% 23% 20% 15% 0% 10% 20% 30% 40% 50% 60% Digital Audience Strategy Real time data and insights Upskill and educate Build strategic relations with key platforms Build strategic relationships with key suppliers Build an inhouse digital center of excellence Recruit new resources Deeper relationships with Industry bodies Dedicated Consumer digital UX teams What are your main strategic focus areas to drive innovation in digital marketing? (Digital Marketing Managers) n = 131
- 6. Most Influential Channels 6 63% 60% 45% 44% 32% 30% 15% 0% 10% 20% 30% 40% 50% 60% 70% Social Mobile Data Driven Marketing Video Programmatic Always on CRM Native Applications Which of the following digital marketing channels do you think will be the most influential in 2017? (Digital Agencies)
- 7. Data Driven Digital Maturity 7 19% 44% 27% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Very few of your customers are focusing on building and leveraging their data assets. Some of your customer are becoming more data focussed, but most do not have any formal data driven marketing strategy Many of your customer are seriously looking into ways to build and leverage their data assets. Most of your customers have formal data-driven marketing strategies Which of the following statements are most applicable about your current customers with regards to Data Driven Marketing? (Digital Agencies)
- 8. DATA MANAGEMENT PLATFORMS 2014hts Reserved Silverstone.Solutions8
- 9. What is a DMP?
- 10. 10
- 11. This is crucial for both publishers and marketers.
- 12. FOR BRANDS & MARKETERS
- 15. 15
- 17. 2014hts Reserved Silverstone.Solutions 17 Kellogg's Marketer Case Study To reduce spend waste and optimize campaign performance, Kellogg tapped into Krux’s DMP Cross- Channel Frequency Management. For high value consumer targets, Krux enables Kellogg to prioritize audiences that are under-served impressions, ensuring these people receive an optimal level of messaging and digital brand exposure across multiple channels — DSPs, private exchanges and direct publisher buys — and platforms, including web display, video and mobile. In other words, no matter where the individual is served an ad, it will be counted toward the “cap,” or the maximum number of ads the marketer has determined.
- 18. AudienceWRX Combines your CRM and DMP platforms into a consolidated platform. Site Visitors Signed-Up Users CRM SMS and Email Messaging DMP Audience Profiling and DSP Retargeting Site Behaviour Interests Device Type Location +more Media Age Gender Brands Preferences +more
- 19. ADJOIN
- 20. 20 What is AdJoin? AdJoin is a dedicated African Private Audience Marketplace backed by global online advertising firm Rubicon Project, market- leading Data Management Platform Krux, local media buying house MaxAxion and Kagiso Media. AdJoin provides one single programmatic solution allowing advertisers access to unique audiences across an extended network of digital publications.
- 21. EXAMPLES OF PUBLISHERS ON ADJOIN
- 22. Adjoin Audience * Last 30 days as of 15 November
- 27. That gives us a very comprehensive picture of our users across the Adjoin network.
- 28. 28 Adjoin Audience Segments DEMOGRAPHIC LIFE STAGE GEOGRAPHIC INTEREST PURCHASE INTENDERS BUSINESS BEHAVIOURAL • Male • Female • Low Income • Mid Income • High Income • Under 35 • Over 35 • Students • Working Age • Young Parents • Older Parents • Home Owners • Expats • Retirees • Eastern Cape • Free State • Gauteng • KwaZulu-Natal • Limpopo • Mpumalanga • Northern Cape • North West • Western Cape • Johannesburg • Pretoria • Durban • Cape Town • Bloemfontein • Port Elizabeth • East London • Entertainment Lovers • Newsies • Opinionistas • Sports Enthusiasts • Soccer Fans • Rugby Fans • Cricket Fans • Motorsport Fans • Pet Lovers • Tech Enthusiasts • Auto-Enthusiasts • 4X4 Lovers • Lifestyle Lovers • Music Lovers • Food Lovers • Movie Lovers • Home Buyers • Rent Seekers • Auto Intenders • 4x4 Intenders • Job Seekers • Tech Buyers • Business People • Entrepreneurs • Marketing Professionals • IT Professionals • Legal Professionals • Medical Professionals • Finance Professionals • Engineers • Finance & Accounting Professionals • Heavy Surfers • Social Butterflies • Radio Listeners • Event Participants • Health & Sports Enthusiasts * not all segments are large enough to target yet available
- 29. Many of these segments have achieved significant scale in the past 4 months. * Total uniques segmented over the past 4 months
- 30. 30 Thank You