MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at: http://maxaxion.co.za For sales contact Shauna Carter on: Shauna@maxaxion.co.za

1. MOVING MEDIA
Helping you find the perfect digital Audience

2. WHAT WE DO
• We are experts in Programmatic Media Buying against Custom Based, Real World Audiences.
• We link brands to their desired audiences across a number of channels.
• Sell a portfolio of products allowing us to execute on any brand requirement from programmatic to premium using the richest
ad-formats – Display, Native, Video and Rich-media.
• We’ve invested in and work with a world-class stack of products giving us access to the best ad-technologies available, globally.
• We have been assisting brands and agencies with digital strategy, execution models and practices typically in the form of an
omnichannel approach optimising to best-performing platforms and media.
* This is all supported by a highly experienced, dynamic team both locally & internationally

3. OUR SERVICES
Rich Media Creative
Rich Media allows us to place high engaging ad
units across all our platforms. MaxAxion will
provide the creation of Rich Media ad-units at
zero design cost to the client.
Data/Audience Insights
Through analysis of data we provide unique
insights into your audiences with the goal of
driving sales and awareness for our clients in
line with the brands they represent. Learn more
about your audience's demographics and
behaviours.
Performance Management
We monitor campaign performance keeping a
close eye on all the metrics in line with client
KPI’s. Adjusting campaign budgets to boost
performance accordingly.
Campaign Execution
We execute the campaign according to Clients
KPI’s. Being a boutique outfit means we are
agile and adaptable.
Media Strategy
We source and select optimal media platforms
for a client's brand or product to use. We
determine the best combination of media to
achieve the marketing campaign objectives.

4. OUR STACK
TOOLS AND RESOURCES
• SMS/Please Call me.
• Social – Facebook, Instagram, Twitter and LinkedIn.
• Sizmek/Rocket Fuel, AI-driven Moment Scoring.
• Full Google Stack including display, search and YouTube.
• Adjoin | Private Audience Marketplace.
• Creative execution.
• Branded mobile engagement and creative solutions through Silverstone our Sister company.

5. SMS

6. Vodacom text
USSD advertising through please call me and text messages.
Broad, mass reach across low tech devices and smartphones.
TARGETING CAPABILITIES
• Day of week
• Age targeting
• ARPU Targeting
• Peak / off-peak targeting– suburb town province level
• Contract type targeting
• Handset targeting
USERS
• 4 million + unique monthly users
• Impressions Served:
• 4,5 million impressions daily
• 135 million impressions monthly

7. SMS & EMAIL
SMS Media
Data owned and used: 25 000 000+ cell records and 10 000 000+ email addresses , tiered and layered per campaign, per client
Targeting: by area, data activity, age, location, gender, interests, income, banking status, life status, race, weighting of interest,
current campaign responses
Compliance: full industry compliance and leading the way to POPI compliance
Campaign management: full campaign management, with live optimization of data and sends
Tech: technical team for integration
Operations: full owned call centre options
SMS options: personalized messaging, free response
Reporting: daily reporting of leads with timestamp of sends and replies

8. SOCIAL MEDIA

9. SOCIAL MEDIA
MaxAxion can to support all social activity with an array of ad-units across Facebook & Instagram.

10. THINK YOU’VE BEEN MARKETING
TO THE RIGHT AUDIENCE?

11. MARKETING IN THE MOMENT
• MaxAxion’s Programmatic Platform helps marketers connect with their consumers at key moments of influence to increase
performance, awareness, and lift.
• The Platform offers both Data and Buy-side technology, with the ability to work with clients‘ CRM and Marketing platforms to
offer a more robust solution.
• The Platform learns from each moment of customer interaction to deliver and optimise media spend to engage, up-sell, and
retarget customer across programmatic channels using engaging ad-formats, i.e. display, video, mobile, and social.
• This all happens in real-time.
* We will place a site-wide pixels across landing pages and engagement mechanics to effectively track user engagements and
build out re-targeting pools over time.

12. MARKETING IN THE MOMENT
PROCESS
We employ prospecting and retargeting strategies to build awareness and conversion opportunities to ensure that new and
existing prospects are always feeding into key parts of your owned assets.
PROSPECTING
A new customer can be someone who is completely new or someone who hasn’t visited the website in 90 days or more. It is
someone who has a high likelihood to purchase/engage but is currently outside of the typical buyer journey. Our Moment Scoring
technology harnesses all available information from a vast array of data sources to understand the propensity for other users who
haven’t visited the website to engage.
RETARGETING
More than just placing a pixel on your website and then flooding ads to your site visitors. Moment Scoring’s “predictive
retargeting” identifies the highest- performing retargeting inventory and purchases only the impressions likely to have a significant
impact.
* The technology can discern between the recent site visitor and his or her propensity to convert because it is powered by more
than just website data. Millions of data points from billions of users give us the edge we need in choosing the right moment of
influence, regardless of a user’s last visit action.

13. MARKETING IN THE MOMENT
Sizmek’s optimization technology works differently than traditional DSPs.
CONTEXTUAL
SEGMENT-BASED MARKETING
Exclusion approach
with fixed price
Women, 18-34
Fixed Bid $1.50
CONTEXTUALCONSUMERDEMOGRAPHIC
In the market for a
new luxury sedan
Fixed Bid $6
On Edmunds.com
Fixed Bid $3
MOMENT-BASED MARKETING
Learns the individual attributes that are performing
with a dynamic price
Pixels fired
Past geolocation
Past websites
Past content viewed
CAMPAIGNCONSUMER
Ad Recency
Clicks
Ad Frequency
Time
Geolocation
Website
Content Category
Device/OS
Dynamic Bid $

14. MARKETING IN THE MOMENT

15. MARKETING IN THE MOMENT

16. DOUBLECLICK BID MANAGER

17. GOOGLE
DoubleClick Bid Manager is Google’s Demand Side Platform (DSP), where advertisers can organise and streamline all of their
programmatic buying options.
KEY FEATURES
• Precise targeting capabilities.
• Sophisticated brand safety filters.
• Industry-leading fraud protection.
• Frontline reporting.
• Viewability and quality.
• Operational efficiency and integration.
DBM advertisers can choose from a range of programmatic buying options, including programmatic guaranteed, direct deals, and
open exchange. Marketplace in DoubleClick Bid Manager lets you plan, discover and buy premium media, all from one simple
interface. DBM is also the only DSP that allows access to buy video inventory on YouTube and pay per view with TrueView.

18. GOOGLE

19. PRIVATE AUDIENCE MARKET PLACE

20. AdJoin
AdJoin provides a single programmatic avenue which gives advertisers access to unique audiences across an extended network of
digital publications.
AdJoin positions itself as a 2nd tier monetisation solution. Using market leading data technology, we repackage the unsold
inventory into unique audience segments, increasing the value of traffic.
• Africa’s first dedicated Private Market Place.
• Backed by the Rubicon Project and underpinned by the Krux Data Management Platform.
• A single programmatic avenue providing advertisers access to unique audiences across an extended network of digital
publications.

21. AdJoin
• Connects Advertisers brands directly with relevant consumers via Audience segments based on interest, behaviour and
demographics, decreasing wasted spend.
• Adjoin breaks away from perceived audiences, instead, advertisers buy into gathered audiences built specifically on interest.
• Advertisers have control over the direct relationship between brand and audience.
• Data technology is used to build out valuable audiences across a network of brand-safe, premium publishers and is seamlessly
made available to buyers.
• Buyers can access all audiences programmatically - AdJoin will facilitate training for traders and assist in setting up Rubicon
buyer accounts.

22. BENEFITS
• Select from a broad range of audience segments and interest groups.
• Data first – global market-leading data management platform drives audience aggregation.
• Competitive CPM rates.
• Managed or self service.
• Reporting and transparency.
• Reduction in media wastage.
• Viewable.
AdJoin

23. How do we build our audiences?
• Frequency of return
• Source of traffic
• Social interactions
• Completion entries
• Commerce interaction
• First party data
• Geographic
• Location
• Gender-related content
• Age relevant content
• Device manufacturer
• Device type
• Browser type
• Operator system
• Site category data
• Page content terms
• Page selection information
• Keyword searches

24. NATIVE ADVERTISING

25. NATIVE ADVERTISING
Native advertising is a form of advertising that integrates high-quality content into the organic experience of a given platform
through native ad units that conform to the design and feel of the sites on which they are displayed.
BENEFITS
• Never intrusive.
• The consumer subconsciously consumes the ad with zero efforts.
• The ad format of choice for millennials.
• Advertised content stands out by blending in.
• Generation of higher click rates.

26. NATIVE ADVERTISING
Native advertising is a growing format in the digital landscape.
INSIGHTS
• 83% of all online publishers offer some form of sponsored content (Source: Advertising Age)
• 71% increase in spending for Native Ads occurred in 2013 vs 2012 (Source: Online Publishers Associated)
• 53% greater viewership occurs for Native Ads than traditional display ads (AdAge)
• 42% of social media spending is expected to be in Native Ads by 2017 (source: BIA Kelsey)
• $1.6 billion in Native Advertising spending in 2012; it is expected to grow to $4.6 billion by 2017 (BIA Kelsey)

27. RICH MEDIA

28. RICH MEDIA
Technology that works for you. In addition to traditional banners, we also suggest a solution that empowers you to apply as many
dynamic elements as you want within just one creative - quickly and with ease!
Ads can combine both static elements, video, interactive graphics, social links + high engagement opportunities.
Polo Demo
http://maxaxion.celtra.com/preview/07596065#deviceType=Phone
Polo R-Line Demos
https://maxaxion.celtra.com/#campaigns/c381eee5
Jaguar
http://maxaxion.celtra.com/preview/82879303#deviceType=Phone

29. MOBILE ENGAGEMENT SOLUTIONS

30. Mobi-sites offer a solution to engage with customers in a limitless number of ways depending on KPI’s.
Traffic to these engaging platforms can be driven from websites, banner ads and video.
• Create awareness about the product.
• Profile audience.
• Generate leads.
• Brochure downloads.
• Free wallpapers.
• Generate test drive bookings.
• Generate sales.
• Create user generated content through taking selfies of taking a test drive to enter competitions.
• Integrate results with Facebook and Instagram uploads.
• Update your Facebook timeline/ profile pic with the challenge banner for exposure.
http://m.nissan.promoflo.com/?ix=home http://m.silverstar.digicelmore.mobi/?ix=home
MOBILE ENGAGEMENT

31. CASE STUDIES

32. In this Standard Bank Personal Loans campaign, we
were able to drive 725 leads at a CPL of R75,52.
Prospecting accounted for 50% of the budget and
42% of the leads generated. Desktop accounted
for 60% of the leads while 38% came from Mobile
devices.
THE RESULTS
MaxAxion deployed look-a-like prospecting
tactics based on existing site traffic to the
Standard Bank site, as well as to retarget
anyone who didn’t click “Apply now”;
following a visit to the site.
THE SOLUTION
Get users to complete the
application form
The KPI was to get users to the site to
complete the application form with a CPL goal
of R115.
STANDARD BANK PERSONAL
LOANS
Client: Omnicom Media Group
Brand: Standard Bank
Date: Feb - Apr
R 75,52
Cost Per Lead
THE CHALLENGE

33. THE RESULTS
THE CHALLENGE
THE SOLUTION
By placing Rocket Fuel pixels on the
Mercedes-Benz site, MaxAxion deployed a
look-a-like prospecting and remarketing
tactic based on existing site traffic and new
visitors.
We were able to drive 307 leads with a CPL of
R 463,99. ​Prospecting accounted for 91% of the
budget and 60% of the leads generated. 57% of
the leads came from Desktop devices which also
accounted for 71% of the impressions delivered.
The KPI was to get users to the site to submit
a Contact Me form.
The CPL goal was R 600 – R 800
MERCEDES-BENZ AGILITY
Client: Omnicom Media Group
Brand: Mercedes-Benz
Date: July – Sept
Drive users to complete a
Contact Me form
R 463,99
Cost Per Lead

34. THE RESULTS
THE CHALLENGE
THE SOLUTION
By placing Rocket Fuel pixels on their webpage
and using Moment Scoring, we were able to
gain audience insights about their consumers
and target the right people at the right time.
Tasked with engaging
consumers to book test
drives
We successfully achieved 860 conversions through
the campaign with a R 24.75 CPL.
From our audience insights, we were able to
establish that 58% of conversions came from
Mobile devices and optimized the campaign
accordingly.
Besides creating awareness for the launch of
the new Renault Captur Sunset, we were
tasked with engaging consumers to book test
drives.
RENAULT CAPTUR SUNSET
Client: Omnicom Media Group
Brand: Renault
Date: 1 – 31 Mar
58%
Conversions
Mobile devices
R 24,75
Cost Per Lead

35. THE CHALLENGE
70%
Conversions
Mobile Devices
21%
Conversions
Desktop Devices
968%
ROMI
As we could not place pixels on the website to
gather customer insights, we acquired 3rd
party audience segments from BlueKai and
Bombora. We targeted business owners,
entrepreneurs and self-employed users
interested in travel.
THE SOLUTION
Drive sales of business
flights from Lagos to
London
THE RESULTS
To drive sales of business flights from Lagos
to London.
BRITISH AIRWAYS NIGERIA
Client: Carat
Brand: British Airways
Date: Feb – Mar
British Airways got a staggering 968% ROMI. We were able
to optimise the campaign from our feedback with 70% of
the conversions coming from Mobile devices and only 21%
from Desktop.

36. THE CHALLENGE
We chose to deliver the Rich Media ad-units
to whitelisted mobile domains. We targeted
South African IP’s across mobile and tablet
devices, users across premium food, fashion,
lifestyle and family publications.
THE SOLUTION
Drive traffic to the
Woolworths online store
during the feastive season
We had a 16% Play Rate for video which is well above the
Food and Beverage benchmark of 0.3%, with a 60%
Completion Rate. We also had an Ad Engagement Rate of
0.73% surpassing the benchmark of 0.64%.
Drive traffic to the Woolworths online store
during the festive season, increasing sales and
engagement.
WOOLWORTHS CHRISTMAS
FOODS
Client: Carat
Brand: Woolworths
Date: 23 – 31 Dec THE RESULTS
16%
Video Play Rate
60%
Video Completion Rate
0,73%
Engagement Rate

37. We had an above average CTR of 3.5% for the banner. The
Video had 25 966 click to views and 4 711 completed views.
THE RESULTS
THE CHALLENGE
We chose to deliver premium Native across
top international sites while targeting South
African IP’s across mobile and tablet devices.
We specifically targeted Android users across
premium sport, fashion, lifestyle and fitness
publications.
THE SOLUTION
Relaunch the Ultra Boost
running shoe for Adidas
To relaunch the Ultra Boost running shoe for
Adidas, with the ultimate goal of driving
traffic to the website showcasing the product.
ADIDAS ULTRA BOOST
Client: Carat
Brand: Adidas
Date: 17 Aug – 15 Sept
4 711
Completed Views
25 966
Video Click to View
3,5%
CTR

38. THE CHALLENGE
MaxAxion deployed Rich Media expandable ad
units across whitelisted mobile domains.
Targeting South African IP ranges.
THE SOLUTION
Drive traffic to the KFC
online page
THE RESULTS
Increase traffic to the KFC online page and
ultimately up sales as well.
KFC SPARKLING KRUSHER
Client: Mindshare
Brand: KFC
Date: Dec - Jan
Results for this campaign was above average compared to
the Food & Beverage benchmarks.
Ad Engagement benchmark - 0,64%
Unit Engagement benchmark - 11,8%
Video Completion benchmark - 43,2%
0,69%
Ad Engagement
Rate
19,7%
Unit Engagement
Rate
79%
Video Completion
Rate

39. THE RESULTS
THE CHALLENGE
THE SOLUTION
We used a multi-platform approach; using
Rocket Fuel’s Moment Scoring and AdJoin’s
Private Audience Market Place and deliverd a
mixture of video and Rich Media ad-units to
create awareness.
We have generated 413 clicks with an overall CTR
of 0,30% and a 46,99% View Through Rate.
The Auto Intenders 7 Days segment outperformed
all the other segments with an overall CTR of
0,48% and the Luxury Car & Travelers segment
had the most clicks of 179.
Drive awareness with soft leads.
Client: Omnicom Media Group
Brand: Mercedes-Benz
Date: Feb – Mar
MERCEDES-BENZ S-CLASS
LAUNCH 0,30%
CTR
46,99%
VTR
Rich Media ad-units were used to
create awareness

40. THE CHALLENGE
120 589
Completed
Views
63,69%
Video
Consumption Rate
R 0,53
Cost Per
Completed View
In-Banner and Outstream Videos were used
on the AdJoin Platform to promote the Food
Network Channel on DSTV .
THE SOLUTION
THE RESULTS
To drive as many video views as possible
Client: Mortimer Harvey
Brand: Food Network Channel
Date: Feb – Mar
The average viewable time for both In-Banner
Videos was 6 seconds, which is considered above
average for videos of 10 seconds in length. The
Video Completion Rate for these In-Banner
Videos are 42,76% with a Cost Per Completed
View of R0,53.
The average viewable time for all the Outstream
Videos was 7,3 seconds which is remarkable
seeing as the video lengths were 10 seconds each.
The overall Video Completion Rate for these
Outstream videos are 49,06% with a Cost Per
Completed View of R0,20.
306 555
Completed
Views
49,06%
Video
Consumption Rate
R 0,20
Cost Per
Completed View
In-Banner Video
Outstream Video
FOOD NETWORK CHANNEL
SIBA’s TABLE

41. THE CHALLENGE
InMobi’s end-to-end performance advertising suite with
its robust user acquisition and remarketing platforms
was the perfect solution for Red Rock Apps.
THE SOLUTION
THE RESULTS
Red Rock Apps intended to grow a base of highly
engaged, active users with a key focus on female fitness
enthusiasts for its app – “Running for Weight Loss,” the
only running app designed for weight loss. Red Rock
Apps partnered with InMobi to acquire, engage and
retain high-quality users in North America.
Client: mHealth Fitness
Brand: Red Rock
25 000 monthly app installs delivered and millions of female
fitness enthusiasts reached.
500% better conversions with native and video than
compared to non-interactive formats.
70% uplift in user activations through remarketing nudge
campaigns.
25 000
Monthly App Installs
500%
Better Conversions
70%
Uplift User Activations
InMobi RED ROCK APP DRIVE

42. THE CHALLENGE
A Rich Media ad unit was built which promoted
interaction from users when they are invited to drag a
car to a McDonald’s house to begin, after which, they are
brought to the video page where they can play the
McFamily’s TV Advertisement, as well as Sharing the ad
with friends on Facebook.
THE SOLUTION
THE RESULTS
McDonald’s needed to drive awareness of their newly
launched Family Club campaign and to promote their
official McFamily TV/ Video Advertisement on YouTube.
Client: OMD Thailand
Brand: McDonald’s
Above average interaction with a total engagement time of
2:54 minutes was recorded as well as 68% of page views are
from unique users.
InMobi McDONALD’s
68%
Unique Page Views
30 450
Total Clicks
271 490
Page Views

43. Email:
shauna@maxaxion.co.za
adops@maxaxion.co.za
www.maxaxion.com
THANK YOU...