7. Listen
#MECNationYVR
Know your Audience
• How people talk about you will differ
across social networks
• Think: Instagram vs. LinkedIn
• Set up an Admin tab that covers
your core social networks
• Even if you are not active on
these networks, it is important
to understand the sentiment
around your brand
8. Listen
#MECNationYVR
Twitter Conversations
• Twitter is the most open social
network! è You will be able to
“eavesdrop” on 99% of
conversations on Twitter
• Compare to Facebook with
privacy & security settings è
drops significantly
• Develop yourself as a brand
influencer
• Filter by Keyword
9. Listen
#MECNationYVR
Relevant Hashtags
• Set up Search Stream
• Use Riffle to find other relevant
hashtags that your influencers are
using
12. Build Your Community
#MECNationYVR
Participants
• Proactive Listening
• Filter by Klout
• Use Lists!
• Public
• Private
13. Build Your Community
#MECNationYVR
Volunteers
• Riffle App
• Use to vet your volunteers
• Also great to find trending
Hashtags
14. Build Your Community
#MECNationYVR
Investors
• Create lists using hashtags of recent
fundraising events in your area
• Pull out key players into a separate
list of potential investors
• Build a relationship!
• Stay top of mind