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Social Media & Design
Ada Juristovski
Social Media Coach, Team Lead
@HootAda
Who am I?
Ada Juristovski
Social Media Coach, Team Lead
@HootAda
Social Media Coach
Passionate about working
with start-ups
Bikram Yoga Instructor
• Why social?
• Social Media in a professional sense
• Social Listening
• Find your sources: Be in the know
• Find your keywords: Be an advocate
• Find your surroundings: Be one step ahead
• Social Sharing
• Choose your networks, own them
Agenda
#HootVCAD
Be where your audience is.
Why social?
#HootVCAD
Your Friends are on social.
Why social?
#HootVCAD
Your Friends are on social.
Your Employers are on social.
Why social?
#HootVCAD
Your Friends are on social.
Your Employers are on social
Your Customers are on social.
Why social?
#HootVCAD
Your Friends are on social.
Your Employers are on social
Your Customers are on social
Your Advocates are on social.
Why social?
#HootVCAD
Your Friends are on social.
Your Employers are on social
Your Customers are on social
Your Advocates are on social.
Your Competitors are on social.
Why social?
#HootVCAD
Have a strategy
Source: intersectionconsulting.com
#HootVCAD
3. Analyze
Keep it simple
1. Listen
2. Communicate
#HootVCAD
Keep it simple
1. Listen
Find your sources: Be in the know
#HootVCAD
Find your keywords: Be an advocate
Find your surroundings: Be one step ahead
Conversations in social media
mimic conversations that
happen in real life.
#HootVCAD
Start Small
Start Small
Thank You!
Ada Juristovski
@HootAda
More Info:
Ada.juristovski@hootsuite.com

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Social Media & Design

  • 1. Social Media & Design Ada Juristovski Social Media Coach, Team Lead @HootAda
  • 2. Who am I? Ada Juristovski Social Media Coach, Team Lead @HootAda Social Media Coach Passionate about working with start-ups Bikram Yoga Instructor
  • 3. • Why social? • Social Media in a professional sense • Social Listening • Find your sources: Be in the know • Find your keywords: Be an advocate • Find your surroundings: Be one step ahead • Social Sharing • Choose your networks, own them Agenda #HootVCAD
  • 4. Be where your audience is. Why social? #HootVCAD
  • 5. Your Friends are on social. Why social? #HootVCAD
  • 6. Your Friends are on social. Your Employers are on social. Why social? #HootVCAD
  • 7. Your Friends are on social. Your Employers are on social Your Customers are on social. Why social? #HootVCAD
  • 8. Your Friends are on social. Your Employers are on social Your Customers are on social Your Advocates are on social. Why social? #HootVCAD
  • 9. Your Friends are on social. Your Employers are on social Your Customers are on social Your Advocates are on social. Your Competitors are on social. Why social? #HootVCAD
  • 10. Have a strategy Source: intersectionconsulting.com #HootVCAD
  • 11. 3. Analyze Keep it simple 1. Listen 2. Communicate #HootVCAD
  • 12. Keep it simple 1. Listen Find your sources: Be in the know #HootVCAD Find your keywords: Be an advocate Find your surroundings: Be one step ahead
  • 13. Conversations in social media mimic conversations that happen in real life. #HootVCAD
  • 16. Thank You! Ada Juristovski @HootAda More Info: Ada.juristovski@hootsuite.com