This was a real life study done to assess the Boise area residents support for a new stadium

1. Katie MacArthur Adam Aldrete Madeline Dicesare Shinya Iwata Joseph Aigner Boise Area Residents’ Support for a Multi-Purpose Sports and Entertainment Facility

2. History Memorial Stadium-1989 Built with recycled materials, few updates New stadium needed Multi-purpose stadium proposed Past failures of this type led to negative connotation

3. Questions Several questions arose in response: Should the stadium be built? Should it be a multi-purpose facility? If so, where should this facility be built? Should the Boise Hawks team switch from single A to triple A? Etc. Overall Objective: Determine consumer attitudes on the previous questions as well as others in order to form recommendations as to whether or not the stadium should be built and any changes that need to be made in the process.

5. Boise Survey 48

6. 2000 Census 32.8

7. 48-17=31

9. Qualtrics<Boise

10. 45 to 74 years

12. Disposable Income

13. Median is $500

14. Outliers:80000, 50000, 40000X2, 30000

15. After drop outliers, the average is $880

16. Amount spent on entertainment/week

17. Median is $50

18. Outlier: 40106

20. Results Central Issues-General Support for New Facility In general, what is your attitude toward having a new multipurpose sports and entertainment facility in the Treasure Valley? In general, what is your attitude toward building a new multi-purpose sports and entertainment facility in the Treasure Valley? To what extent do you agree or disagree that it is time to build a new multi-purpose facility in the Treasure Valley? All means obtained were significantly above the scale midpoint of 4.

21. Results

22. Results Location Meridian most preferred Amenities “Multi- Purpose” Participants would like restaurant, meeting facility, convention center, banquet room, hotel and bar. Events: Concerts are a high demand of participants 91% said they probably would, would or defiantly would attend. Single A verses Triple A Correlation of Preference between Single A and Triple A Obtained a mean of 4.94, which is significantly above scale midpoint of 4. This means AAA is slightly preferred to A. How many games? AAA: average 6.81 games A: average 3 games

23. Results Willingness to Pay As Prices increases, percentage decreases. Largest percentage of people would pay $5 for Single A games and percentage decreases from there. Same applies to Triple A games, beginning at $10 per ticket.

24. Alternative Indicators Does interest and attitude levels towards the Boise Hawks, also help to indicate stadium support levels? The bigger fans they are, then the more willing they will be to pay for a stadium Yes it does!

26. The higher the price the less support

28. Comments? Concerns? Questions?