A Consumer's Path To Savings: The Role Of Flyers In Today's Digital World

A Consumer’s
Path to Savings:
the role of flyers in
today’s digital world

2 A Consumer’s Path to Savings: the role of flyers in today’s digital world | Metroland Media | BrandSpark International
A Changing Landscape:
The retail industry is evolving at a rapid and challenging pace. Loyalty
programs and big data are on the rise, offering boundless but complex insights.
Consumer needs are changing as shoppers have less time and tighter budgets.
Digital disruption continues to redefine what it means to have a winning
value proposition. Truly, retailers have never had to pivot their business as
quickly as they need to today. But amid these changes, one thing remains true:
consumers are still seeking out shopping information and making purchase
decisions every day.
To uncover how, and why, shoppers choose what to buy, Metroland Media
and BrandSpark International collaborated on a country-wide research study.
As a distributor of print and digital flyers and coupons, Metroland wanted to
understand how the evolving landscape of flyers impacted their business, and
the business of their retail partners. And as a regular observer of shopping
behaviours in Canada, BrandSpark was well-positioned to conduct and analyze
the results, and compare them to previous industry benchmarks.
With print and digital flyer and coupon formats growing in number, this paper
aims to identify how these formats interact with one another – whether they are
competitive or complementary – and share how retailers and manufacturers can
best use them to engage with shoppers. With this information, brands will be
equipped to navigate the changing space of consumer media and ensure their
flyer and coupon programs are optimized for maximum impact and efficiency.
A Consumer’s Path to Savings:
the role of flyers and coupons in a digital world

Copyright © 2017 Metroland Media Group Ltd. and BrandSpark International Inc. All rights reserved. 3
Methodology
While there are common questions about how to best engage shoppers along
the path to purchase across all retail categories, this study analyzes the
following four categories to draw conclusions about shopper decision-making
along with flyer and coupon usage:
BrandSpark International conducted the study online among 1334 Canadian
English speaking shoppers and consumers aged 18+. Qualifications to
participate in the study included the following:
1. Must have done any of the following:
a. Shopped at a grocery store in the past week
b. Shopped at a home improvement store in the past month
c. Shopped at a department / clothing store in the past month
d. Quick service restaurant in the past month
AND
2. Read print and/or digital flyers or coupons in the qualified category.
Data collection occurred beginning August 11, 2017 through to August 24, 2017.
To prevent bias, Metroland Media was kept blind to the data collection process.
As the retail and foodservice market continues to evolve, so too does the need
for clear insights to aid marketers with their investment decisions. This study
was driven by a number key market dynamics:
• Shoppers are becoming more sophisticated in their behaviour
• Marketers continue to look for new ways to drive traffic and sales
• The landscape of information sources for shoppers is evolving quickly
• A need for clear direction based on facts is being demanded by marketers
• Questions from the industry about how print and digital can work together
• Myths that Millennials should only be targeted through digital
Why study
this now?

Omni-Channel Flyer and Coupon Usage:
An Overview
Historically, flyers and coupons have been driven
by the Canadian shopper’s need to find deals,
and retailers are no strangers to this behaviour.
For many years, BrandSpark International has
measured shoppers’ desire for great value, and
it is consistently one of the leading drivers of
purchase behaviour in our country; so much so
that Canadian shoppers are proud to tell fellow
shoppers when they discover it.
So how do shoppers find great value and ways to save money when they shop?
Nearly all shoppers (9 in 10) are using some form of flyer or coupon to help
them navigate retail environments before they shop. These forms may include
printed material, delivered to the home or available at a store entrance, and digital
flyers and coupons, which can be found through a retailer’s website or a flyer-
aggregating service (like Save.ca), either in a web browser or in a mobile app.
What may be most surprising is not the vast number of ways shoppers get
access to deals, but that most shoppers do not choose only one particular
format to consume – rather, they are using a combination of formats before
visiting the store.
When looking at the penetration of flyer
and coupon usage in three exclusive
formats (printed, web-based, and in-app)
we find that few shoppers are using
one flyer or coupon format exclusively.
This suggests that an omni-channel
communication strategy is needed
in order to increase the number of
touch-points a retail brand has with
its target market. With 7 in 10 using
a combination of print and digital flyer
formats, it is important to consider how
these channels are being used together:
• 28% are using all formats
(“omni-channel”)
• 37% are using some combination
of print + web-based
• Flyer apps are nearly always used in
combination with another format

Also of interest is the relationship between the number of flyer
formats consumed and the frequency of shopping trips. When
respondents were segmented by the flyer and coupon formats
they consume, “omni-channel” shoppers consistently reported
visiting stores more frequently in the last week than other
shoppers, and those who consumed a combination of print
digital formats were more frequent shoppers than those who
consumed only one format. This insight held true across all
four shopping categories analyzed.
These insights bear another conundrum: if print and digital flyer
formats so often contain the same content, what is the value to
consumers in accessing this information in different ways, or at
different points along the path to purchase? While it is clear that
“omni-channel” shoppers are an attractive and sizable segment
of the population, a deeper understanding of what drives the
usage of each format is critical to optimizing a retailer’s media
mix and content strategy to engage shoppers along their path to
purchase. We believed that analyzing the shoppers’ mindset and
motivations would unlock key insights to help retailers and CPG
brands target their customers and grow sales.
97% 19% 29% 44%92% 27% 29% 47%96% 26% 35% 51%94% 18% 38% 60%97% 30% 50% 69%
Grocery store Home improvement
store
Department/clothing
store
Quick service restaurant
Print Only Digital Only Print + Digital (No App) Print + App Omni-Channel (Print+Digital+App)
Please indicate when was the last time you visited each of the following to browse or buy something for yourself or someone in your household:
FREQUENCY OF SHOP BY CHANNEL (% Within the Past Week)

Shopper Segments: Mindset Matters
To understand how a shopper’s mindset might affect their propensity to consume
flyers or coupons in a given format, survey respondents were segmented based
on their shopping attitudes and behaviours. These segments provide retailers,
manufacturers, and quick service restaurants with a critical backdrop as to how
and why shoppers behave the way they do, equipping them to optimize their flyer
and coupon programs and increase shopper engagement.
Segmentation was conducted by measuring the attitudes of shoppers along the
path to purchase, such as their enjoyment of the shopping process, their likelihood
of making unplanned purchases, and the importance of getting a good deal when
shopping, as well as other attitudinal factors. These shoppers were then mapped
along two key dimensions of what they look for during their planning phase before
shopping: opportunities for deals and savings; and inspiration for new purchase
ideas. This gave rise to the profiles of four exclusive segments:
Deal-Seeking:
Driven-by their need to save money, Deal–Seekers target stores and
products that will help them stay within a predetermined budget
– whether the need comes from lower discretionary income, or a
desire to be a “smart shopper”. Flyers and coupons are the means
by which they find deals, and create a shopping list to help prevent
impulse buying.
Inspired:
These are trendsetters who shop to enrich their lives, and often look
through flyers for new products, ideas and information. As with most
Canadians, saving money is important, but they are willing to pay
more for products that are of better quality and are better suited
to meet their needs. These shopping lovers often read flyers out
of sheer enjoyment, looking for that next new product to tell their
peers about.
Utilitarian:
Utilitarians are shoppers with little time and attention, and view
shopping largely as a task to complete. While deals and saving
money are valued by this group, they are primarily looking to make
their shopping trips as fast and simple as possible. They use flyers
as a tool to help build their shopping list, as they search for nearby
stores that carry the products they need.
Engaged:
An Engaged shopper is a shopaholic – and utilizes all sources of
information to help them save money and find the newest products.
These are savvy shoppers that are comfortable using both printed
flyers as well as the latest technology and apps to get an “edge”
while shopping, and have no problem visiting multiple stores and
spending extra time to get the best value wherever they can find it.

Each of these segments has a unique demographic profile, which retailers may
find helpful to compare against their shopper base. While a full profile of each
segment can be found on the following pages, some of the most interesting
demographic insights are as follows:
• Millennial shoppers under the age of 35 were most commonly found in the
“Engaged” segment, suggesting a deep involvement in the shopping process
as they look for both deals and inspiration.
• Male shoppers tended to be more price-sensitive than female shoppers, and
can most often be found in the “Deal-Seeking” or “Engaged” segments.
• “Inspired” shoppers, a segment often underserved by flyer content, are most
likely to be female, wealthy, and urban.
Parallel to the insight that omni-channel shoppers visited stores more frequently
than single-format shoppers, “Engaged” shoppers were more frequent shoppers
than any other psychographic segment in the categories studied, except for Home
Improvement in which Inspired shoppers came out on top. This suggests that
while flyers and coupons are often targeted to meet the needs of the Deal-
Seeking shopper, there is a real opportunity to integrate more inspirational
content into the flyer to serve and engage the attractive Engaged and
Inspired segments.
FREQUENCY OF SHOPPING BY CHANNEL (% Within the Past Week)
95% 25% 34% 52%96% 21% 35% 52%96% 30% 38% 54%97% 26% 43% 59%
Grocery store Home improvement store Department/clothing store Quick service restaurant
Utilitarian Deal-Seeking Inspired Engaged
Please indicate when was the last time you visited each of the following to browse or buy something for yourself or someone in your household:

Shopper profiles
percent
index to
total
female 58% 0.91
male 42% 1.17
psychographics shopping strategy
defining psychographics
I go to multiple stores to get the best deals
I leverage the latest technology and apps
to save more on my shopping
I regularly review the promotions at retailers that I shop
top shopping strategy by category
flyer coupon usage
top 5 frequency of flyer/coupon usage
TOP USE FOR EACH FLYER MEDIUM
35 21% 1.24
35 – 44 58% 1.41
45 – 54 42% 0.77
+ 55 35% 0.90
$40 k 29% 1.11
$40 k – $79 K 35% 0.95
$80 k – $120 K 28% 1.08
+ $120 K 8% 0.73
rural 18% 1.06
town 26% 1.00
small city 21% 0.91
Big city 32% 1.00
dealseekingUTILITARIAN
percent
index to
total
female 65% 1.02
male 35% 0.97
35 12% 0.71
35 – 44 16% 0.94
45 – 54 27% 1.04
+ 55 45% 1.15
$40 k 25% 0.96
$40 k – $79 K 33% 0.89
$80 k – $120 K 26% 1.00
+ $120 K 16% 1.46
rural 18% 1.06
town 26% 1.00
small city 21% 0.91
Big city 32% 0.97
“I have a routine for
shopping these stores”
To determine what I am going to
buy on a planned shopping trip to a
particular store
When I know what products I need
to buy, but want to compare prices
between stores
between stores
“I usually plan exactly
what I am going to buy”
“I often select stores based
on deals offered at the time”
“I often select the restaurant based on the
menu items offered”
I often buy premium quality products even though they cost more
I will pay a little more for a new product if I think it may be better
than what is currently available
Flyers are a good source of information
flyer coupon usage
TOP USE FOR EACH FLYER MEDIUM“I often select based on
the store’s location”
particular store
between stores
particular store
“I usually plan exactly what
I am going to buy”
on the store’s location”
91%
70%
68%
49%
40%
Read printed retail flyers
Used coupons from a
printed source (i.e. mail,…
Read retail flyers on a
computer
Used coupons
from a website
Read retail flyers in an app
Read prin
Used
printed so
Read r
Read retail
91%
70%
68%
49%
40%
Used coupons from a
computer
Used coupons
from a website
91%
63%
61%
40%
32%
Used coupons from a
computer
Used coupons
from a website
Read prin
Used c
printed so
Read re
Read retail

percent
index to
total
female 72% 1.13
male 28% .78
percent
index to
total
female 61% 0.95
male 39% 1.08
I often buy premium quality products even though they cost more
Flyers are relaxing to read
I will pay a little more for a new product if I think it may be better
than what is currently available
I leverage the latest technology and apps
to save more on my shopping
Among my friends and family, I want to be the first
person to try new products
I go to multiple stores to get the best deals
flyer coupon usage
flyer coupon usage
35 9% 0.53
35 – 44 11% .65
45 – 54 28% 1.08
+ 55 51% 1.31
35 23% 1.35
35 – 44 19% 1.12
45 – 54 26% 1.00
+ 55 33% 0.85
$40 k 22% 0.85
$40 k – $79 K 11% 0.65
$80 k – $120 K 28% 1.08
+ $120 K 51% 1.31
$40 k 21% 0.81
$40 k – $79 K 41% 1.11
$80 k – $120 K 29% 1.11
+ $120 K 9% 0.82
rural 16% 0.94
town 23% 0.88
small city 25% 1.09
Big city 34% 1.06
rural 14% 0.82
town 29% 1.12
small city 22% 0.96
Big city 33% 1.03
INSPIREDENGAGED
“I have a routine for
shopping these stores”
“I often select stores based on
the deals offered at the time”
particular store
I read them for enjoyment
particular store
Looking to see what new products
are available in-store
between stores
It inspires me to make a purchase I
may not have considered
“I usually plan exactly what
I am going to buy”
“I usually plan exactly
what I am going to buy”
“I often select stores based on the deals offered
at the time”
on deals offered at the time”
91%
70%
68%
49%
40%
Used coupons from a
computer
Used coupons
from a website
91%
63%
61%
40%
32%
Used coupons from a
computer
Used coupons
from a website
95%
71%
71%
45%
34%
Used coupons from a
computer
Used coupons
from a website
Read printe
Used co
printed sou
Read ret
f
Read retail fl
91%
70%
68%
49%
40%
Used coupons from a
computer
Used coupons
from a website
91%
63%
61%
40%
32%
Used coupons from a
computer
Used coupons
from a website
95%
71%
71%
45%
34%
Used coupons from a
computer
Used coupons
from a website
95%
77%
77%
58%
51%
Used coupons from a
computer
Used coupons
from a website

Where do Millennials stand?
Many marketers have carved out a strategy to attract the
Millennial segment, defined here as shoppers between the ages
of 18 to 34. While Millennials are often presumed to be self-
indulgent, it may be surprising to some that 68% fall into the
segments characterized by deal-seeking behaviour. Additionally,
46% of Millennials are “Engaged” shoppers, indicating that this
group is more involved in the shopping process than any other
age segment.
46%22%Deal-Seeking
18%Utilitarian
13%Inspired
of millennials are “Engaged”
grocery shoppers – more than
any other age segment.
20% Web
25% App
51% Print
4% Equal
Preference

72%
65%
51%
60%
58%
49%
64%
52%
43%
I often select stores based on the
brands and products offered
I have a routine for
shopping these stores
I often buy items
I didn’t plan on buying
MILLENNIAL SHOPPING ATTITUDES Completely Agree / Agree (5pt Scale)
Millennials (35 and Under) Gen X (37 to 54) Baby Boomer (55+)
This engagement in the path to purchase is reflected in
their media consumption habits as well; a whopping 55% of
Millennials reported themselves as “omni-channel” shoppers,
consuming flyers and coupons on all of print, web-based, and
in-app formats, compared to 19% of Baby Boomer respondents.
And while 8 in 10 Millennials reported using a combination
of print and digital media before hitting stores, only 10%
of these consumers are exclusively using digital flyers or
coupons – suggesting they are not abandoning print media
along their path to savings. In fact, 51% of Millennials actually
reported preferring printed flyers, compared to 25% who
preferred to view flyers in an app.
Despite the deal-seeking tendencies of Millennials, retailers
should consider leveraging these shoppers’ enjoyment of
shopping, desire for brand recognition and more spontaneous
shopping habits to drive impulse purchases. In this way, more
inspirational content in the flyer can help give retailers a
competitive edge when targeting this highly desirable segment.

Flyer Usage by Category
While it is common for shoppers to carry their habits with them
across retail categories, this study found that flyer and coupon
usage does vary depending on the category being shopped.
Four categories were observed in this study to demonstrate
different styles of shopping: routine-based shopping occasions
in grocery, less frequent and project-based occasions in home
improvement, and inspirational purchases in department or
clothing stores. Additionally, the quick service restaurant (QSR)
sector was included to help understand how an industry often
driven by consumer needs for convenience and savings was
affected by a rise in digital couponing.
To note, the selection of retail categories is not meant to provide
an exhaustive generalization of shopping behaviour, but a
means to understand and demonstrate how shopping and flyer
usage habits vary between contrasting categories.
An analysis of the path to savings - the steps a shopper takes
to find the products they want to buy while maximizing value
for money – suggests that how each step is supported by flyers
and coupons varies by category and shopper segment. Further,
the value of each flyer format is dependent on the mindset or
behaviour of the shopper in question.
Quick-Service Restaurants
While consumers of the QSR category have a very different path-to-purchase than
shoppers of other traditional retail categories, coupons and flyers have remained a
cornerstone of these brands’ marketing communications due to the importance of
location targeting. Hungry consumers typically have multiple options available to
them at any one time, making competition for traffic a challenge for operators.
Location and proximity aside, informing potential consumers about new menu items
as well as deals and other promotional offers is critical to growing business. As most
consumers (64%) are deciding what to buy before entering the restaurant, reaching
consumers during the pre-visit stage is crucial to drive traffic. Printed coupons (82%)
are the primary promotional medium being leveraged by consumers in this category.
Restaurant websites and coupon apps are used as well, but to a lesser degree (36%),
followed by coupon aggregating sites viewed on a computer (21%) and viewed on a
mobile device (16%).
Restaurants should experiment with communication that offers a mix of new and
on-deal menu items to drive interest. With only 27% of shoppers completely agreeing
that their selection of which restaurant to visit is based on deals offered at the time,
quick service restaurants have the flexibility and opportunity to integrate more
inspirational and creative content into their coupon programs.
PRINT
APP
DIGITAL

Preferred Flyer Formats at Each Purchase Stage
(Note: QSR not included due to its unique customer path-to-purchase.)
Grocery Retail
As expected, a category as frequently shopped
by grocery is defined by established habits
and routines. While planning and list building
is a cornerstone of the category, it is also the
category that showcases the highest degree
of impulse purchases among the categories
studied – over 50% of shoppers buy items they
did not plan to during a typical grocery trip.
A look at the shopper segments indicates
that each group is navigating the path to
savings in different ways. Utilitarian shoppers
are leveraging print flyers to inspire them,
determine what to buy, and which store to
visit. They tend to access their mobile device
to get more specific price comparisons before
heading to the store. Deal-seeking and Engaged
shoppers are more thorough users of print and
digital formats along the path to purchase, while
Inspired shoppers use print flyers more than any
other format.
Home Improvement Retail
Shopping trips within the home improvement
category are often made to support a “project”
in the home, and are therefore less frequent
and routine. With a high reliance on pre-shop
planning (80% of shoppers) and a general need
to find the best deals (84% of shoppers), home
improvement shoppers are highly engaged in
planning their purchases before making these
bigger-ticket purchases.
Home improvement shoppers tend to use
a wider array of flyer formats to help them
navigate the path to savings. While Inspired
shoppers are mostly print-focused when
shopping for groceries, this segment extends
into various digital formats as they shop for
the home. Similar extensions into web- and
app-based and flyers are seen with Engaged
shoppers, while Deal-Seeking shoppers prefer
to use apps and other mobile formats when
shopping this category.
Department / Clothing Store
Department and clothing store traffic is highly
driven by the deals offered by retailers. Most
shoppers have not developed a routine for
shopping this category and therefore there is a
natural spontaneity that retailers can tap into
by encouraging impulse purchases. In fact, only
~50% of shoppers know exactly what they are
going to buy prior to entering a store, compared
to 80% for shoppers of home improvement.
In order to find which brands are being offered
and for how much, print flyers and mobile-
access flyers are the formats leveraged most
frequently. As shoppers progress through the
path to savings towards price comparisons
and store selection, mobile devices become
more prominent fixtures of the category, with
few shoppers relying on flyers accessed via
desktops/laptops.
Utilitarian
LOOKING FOR INSPIRATION DECIDING WHAT ITEMS TO BUY COMPARING PRODUCT PRICES STORE SELECTION
Deal-Seeking
Inspired
Engaged
Utilitarian
Deal-Seeking
Inspired
Engaged
Utilitarian
Deal-Seeking
Inspired
Engaged

Key Takeaways for
Canadian Retailers
While this report brings to light some of the complexities of an effective flyer
and coupon strategy for retailers, there are a few key learnings that smart
marketers can use to engage their target shoppers – wherever they are along the
path-to-savings. Here are 3 things to consider as you evaluate your approach to
marketing to shoppers before they visit the store.
Plan to spread content across multiple
formats: the most lucrative shoppers
are omni-channel users.
Marketing spend optimization is not a new concept, and today’s
retailers are working harder than ever to determine how
to improve the ROI of their media investments. Some have
experimented with shifting investments to digital channels
while other have tested spreading investment across multiple
channels.
This study demonstrates that shoppers navigating their path
to purchase are leveraging a combination of print and digital
formats to find inspiration, find the right product, compare
product prices, and identify the store they should visit.
Given that shoppers are using an omni-channel strategy before
making a purchase, retailers should use one as well. Even as
digital flyer and coupon formats grow in popularity, retailers
must consider that these communications are complementary
rather than competitive – and will need to plan to use multiple
flyer and coupon channels in order to attract visitors to their
store locations. The results of this study suggest that retailers
and quick service restaurants can optimize their content
development and distribution by aligning their creative material
with the unique value their shoppers and consumers are looking
for at each stage of the path to savings.
1

Design content and
channel mix to align with
your customer’s mindset.
Adjusting your content strategy by format
is only half the battle – retailers should also
consider how the mindset and shopping
behaviours of their customers are impacting
the value they seek along the path to purchase.
Some shoppers, such as the Utilitarians, view
shopping as a mere task, while others, such
as the Inspired and Engaged shopper derive
enjoyment from planning their shopping trips,
absorbing category-related shopping content
and visiting stores. Due to the variation in
information that each segment requires,
retailers have an opportunity to optimize
content targeting to improve this alignment.
Before setting your flyer and coupon strategy,
consider how your customer base maps onto
a grid of deal- vs. inspiration-seeking. Are the
majority of your customers Engaged shoppers,
who are hungry for rich information across a
variety of formats? Or might you be targeting a
Utilitarian shopper, whose life you could make
easier with list-building suggestions in your
digital flyer?
Finally, consider that these needs and the value
you can provide still hinge on the format in
which it is offered. When looking for inspiration,
printed flyers are typically at the top of the
media hit-list. But when shoppers are looking
to compare prices, flyer apps and aggregated
sites viewed on mobile devices are often the
format of choice. Leveraging these insights will
help you to optimize how and when content is
shared with shoppers and consumers.
Millennials are
looking for savings
beyond digital sources.
With an increasing share of resources being
dedicated to attract and retain Millennials, it
is important to gain a deeper understanding
of their true behaviours and attitudes
towards shopping. And – while Millennials
may make some purchase decisions based on
inspiration from their Instagram feeds – they
are truly engaged shoppers who are looking
for deals and savings to fit their budget as
well as their lifestyle.
Millennials are content consumers in every
sense, and are very comfortable navigating
multiple sources of information congruently
to make daily decisions. With this in mind, it
is unsurprising that Millennials are avid users
of flyers and coupons – even more so than
their Gen-X or Baby Boomer parents. What is
unique about this group is their tendency to
use both print and digital flyers hand-in-hand.
While it is clear that Millennials are often
digital-native consumers, they find real
value from their print flyers, and most often
prefer this format due to the physicality
and tangibility offered. The print flyer
can be a source of inspiration for these
consumers, and is an opportunity to engage
them personally in their home before they
reference the digital flyer for deals in-store.
Executing an effective omni-channel flyer
program is critical to attaining and retaining
these highly sought-after customers.
2 3

Metroland Media Group Ltd. is a dynamic media company with a long and proud history of creating community
connections across Ontario. From its award-winning print publications, some of which date back more than a
century, to a steady flow of new digital products, Metroland is intensely focused on leadership in local media.
Through a combination of marketing solutions, including print, direct marketing, digital and consumer shows,
Metroland Media connects tens of thousands of businesses with consumers in their communities. As a trusted
Canadian media company, Metroland is uniquely positioned to help advertisers of all sizes reach local audiences
in innovative and engaging ways.
BrandSpark International uniquely combines action-driven consumer insights with marketing credentials and
new product launch services. We are strategic thinkers that fuse our passion for insights with our clients’ need
to drive results. Our multi-disciplinary team takes a customized approach to solving your marketing challenges
with a dedicated client service focus. BrandSpark Research focuses on insights that decode the shopper
mindset, specializing in understanding their retail and e-commerce paths to purchase. BrandSpark Marketing
Services runs leading CPG voted by consumer awards programs; Best New Product Awards and BrandSpark Most
Trusted Awards. Shopper Army is our consumer-facing platform that engages shoppers through new product
curation, product testing, social amplification, and e-commerce integration.
for more information, please contact: Tim Whelan, Marketing Manager, Metroland Media, twhelan@metroland.com

A Consumer's Path To Savings: The Role Of Flyers In Today's Digital World

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (14)

Similaire à A Consumer's Path To Savings: The Role Of Flyers In Today's Digital World

Similaire à A Consumer's Path To Savings: The Role Of Flyers In Today's Digital World (20)

Dernier

Dernier (20)

A Consumer's Path To Savings: The Role Of Flyers In Today's Digital World