"The great Peter Drucker said, "Culture eats strategy for breakfast" and Oleg Konovalov shows why this is so true! Corporate Superpower can help your organization create the culture needed to move to the next level of success. Great coaching on culture from a great thinker!" - Marshall Goldsmith, Thinkers 50, #1 Leadership Thinker, #1 Executive Coach in the World
Many organizations today find themselves stagnating, struggling just to keep up in today's rapidly changing environment. Companies rise and fall with alarming rapidity. Employees and managers have little or no loyalty to their organizations and are always on the lookout for a bigger pay check or the next step in their own careers. All of this presents major problems for any group, whether a gas station, church or international corporate powerhouse. And they can all be traced back to one thing - culture.
Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often overlooked aspect of business thinking and strategy.
However, there are a lot of organizations with counterproductive cultures in which culture is an inhibitor, slowing down all processes and increasing transaction, governance and production costs. This issue is rarely discussed but very often faced by all of us.
Positive culture can't be maintained without such critical factors as respect, job satisfaction, involvement, loyalty, shared affection, preparedness to change, and responsibility, which defines the engagement of everyone in an organization. Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company's performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited.
In this book, a reader will learn what culture is, why it is important and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This book is for those rising above the ordinary every day.
3. “Organizational culture is often ignored at the
cost of losing control over the organization,
which then will become ineffective and
unable to perform, eventually leading to
organizational death.”
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4. “If the organization’s members are effectively
collaborating, positively and naturally
attuned toward achieving company goals,
this positive energy will aid in creating
excellent products even if the materials used
are less than perfect."
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5. “An effective organization is a fist of concentrated
energy contributed by every employee and
directed towards the achievement of particular
goals, guaranteeing high performance. These
individual inputs vary in their quality and value.”
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6. “To a great extent, culture should be considered as
a helping hand for people who are adapting to a
company environment. If positive and strong, then
culture acts as a garden where people’s natural
qualities and desires are cultivated for their own
benefit as well as that of the organization.”
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7. “As soon as the focus of culture is shifted from
people, i.e. employees, customers, and
partners, onto something else, such as
processing systems or automated customer
relationship management, then culture stops
being a positive force.”
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8. “Millions of small streams make forceful
rivers that feed lakes and oceans. The
same principle applies to an organization’s
energy which comes from the effort and
input of every employee who functions as
a river supplying the group’s energy
reservoirs.”
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9. “People prefer to concentrate on things which
are visible, although the real strength of a
company comes not from a production line but
from its culture and values. These intangibles,
and the degree to which the organization
adheres to them, are far more important than
material resources and products.”
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10. This book is for those rising above the
ordinary every day.
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