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Data Driven - The Ancestry Journey - 12-10-14

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Data Driven - The Ancestry Journey - 12-10-14

  1. 1. Data Driven: The Ancestry Journey to Self- Service Analytics Adam Davis – Data Visualization Lead December 10, 2014 – Salt Lake City
  2. 2. Agenda I. About Ancestry II. Our story III. Challenges & solutions IV. Successes V. Future opportunities
  3. 3. Ancestry Who we are 3
  4. 4. 4
  5. 5. World’s largest online family history resource 5 Approx. 2.7 million paid subscribers across all family history sites
  6. 6. Data drives our business 6 • 14 billion digitized historical records • 60 million family trees • 6 billion profiles • 200 million sharable photos, documents and written stories • 10 petabytes of data
  7. 7. 8
  8. 8. Our story Tableau’s role in the Ancestry data strategy 9
  9. 9. Traditional BI tool challenges • Dashboard bottleneck - Team of 3 - Analysts wouldn’t use it - Steep learning curve 10
  10. 10. The search for a self-service tool • Executive challenge to become a data driven org • Needed to move quicker with discovering and sharing insights 11
  11. 11. Self-service options explored  Microstrategy Visual Insight - Training - Workshops  Microsoft Power BI POC - Power Pivot - Power View  Tableau Evaluation - 2 week - 30 desktop users 12
  12. 12. Tableau evaluation findings • 2 weeks • 120 views created • Excel users were quickest adopters • Prizes Awarded - Most colorful - Most viral - Most put together 13
  13. 13. Self-Service Model Challenges & Solutions
  14. 14. Adoption explodes • In just over 1 year • 100 desktop licenses • 8 core CPU server license  (Access for Everyone) • Over 1500 Views • More than 450 Workbooks • Went from struggling with BI tool user adoption to everyone wants to use it. 15
  15. 15. 16 How do we avoid the “Wild West” of reporting?
  16. 16. Governance vs. Self-Service • Extracts • Projects • Portal 17
  17. 17. Extracts • Kick off batch file in ETL process using Tabcmd • Update within an hour of Data Warehouse • Maintained by BI team 18
  18. 18. Projects • Sandbox project for all to use • Projects for analysts • Data Portal Project 19
  19. 19. Portal • Consolidate Reporting • Approved reports by FP&A, Analytics & BI 20
  20. 20. Looking for a solution 21
  21. 21. Solution 22 http://getbootstrap.com/
  22. 22. DEMO: Approved reports portal 23
  23. 23. Tableau Public Success with public data
  24. 24. PR Mother’s Day campaign • Featured in news articles - Wall Street Journal - Washington Post - Time.com - NY Daily News • Featured as Viz of the Day on Tableau Public • Bullet one or paragraph heading  Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 25
  25. 25. PR Mother’s Day campaign 26
  26. 26. “Our most talked about and successful campaign.” -Matt 27
  27. 27. Home Ownership • Featured in news articles - Washington Post - Time.com 28
  28. 28. 29
  29. 29. 30
  30. 30. Back for More 31
  31. 31. Future opportunities What’s next 32
  32. 32. Vision for the future • Hadoop & Hive - Data exploration # of views in 1 year: 1500+ • Adoption by additional departments in organization - Find the “Excel Jockeys” with Big .XLS workbooks - DNA Science Team • Expand Functionality - Metric monitoring - Server tools - Future Mobile 33
  33. 33. Final Thoughts Key Takeaways 34
  34. 34. Key Takeaways • Get Desktop in the hands of data driven individuals. • Find a way to consolidate approved reporting. • Start using Tableau Public. • Get out of your own way and let Tableau work. 35
  35. 35. Thank you Adam Davis, adam.davis@ancestry.com

Notes de l'éditeur

  • Discover, preserve, and share.
    Interesting part is the technologies needed to manipulate the data to deliver on this mission statement.
  • We are the largest online family history resource. All the sites under the Ancestry.com umbrella. 2.7 M paid subscribers
  • Data is key. Eric Shoup, our Executive VP of Product says “Ancestry is a technology company that masquerades as a Family History company. One of the best kept secrets are the technology challenges we deal with. Global content from 67 countries. Records that date back to 1370. Constantly adding an average of 2 million records daily to the 14 billion on the site. Large amount of user contributed content.






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