3. 3
ADAM ERHART
Owner, Black Bear Social Media
adam@blackbearsocialmedia.ca
www.blackbearsocialmedia.ca
4. 4
GO WHERE YOUR CUSTOMERS ARE
97%
97% of all customers search
for local businesses online.
References for all
statistics used available
upon request (or feel free
to Google them!)
19. 19
MARKETING PROCESS
Social Media Marketing Process
Actively engage social
communitiy and
customers.
Turn fans into
customers, drive traffic
and sales.
Skillfully and carefully
construct promotional
messages to connect
with customers.
Build and increase
followers, publish
content.
Monitor brand
mentions, keywords,
and trends.
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BLACK BEAR SOCIAL MEDIA SERVICES
CUSTOM
Strategy
CAMPAIGN
Design
ACCOUNT
Creation Focused LASER TARGETED
Psychographics
Impressions
CONTEXT
Specific
SOCIAL
Profiles
MANAGEMENT ADVERTISING MONITORING CONTENT DESIGN
Comment Management
INTERACTION
DATA MINING
Updating
Copywriting
AD
Optimization
Mood
TONE
CROSS
Platform
Audience
GROWTH
Traffic
INCREASE
REACH
Impressions
Blog Writing
Graphic
DESIGN
Social Public Relations
Customer
SERVICE
Facebook
APPS
Layout
Contests
Engagement
STRATEGIES
LINKING
Integration
Full Service Social Media Marketing Agency
PHOTO
Video
Written