Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
7. @Adoublegent brightonSEO
“It's been the case for quite
some time now that we
don't use the rel=next and
rel=previous.”
John Mueller, Webmaster Trends Analyst at Google
14. @Adoublegent brightonSEO
Consolidate divided pages into one
piece of content in Google’s index.
1 2 3 4
https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html
(Past).
15. @Adoublegent brightonSEO
Help Google choose the most relevant
page for queries (usually first page).
1 2 3 4
https://webmasters.googleblog.com/2011/09/pagination-with-relnext-and-relprev.html
16. @Adoublegent brightonSEO
“We don’t treat pagination
differently. We treat them
as normal pages.”
John Mueller, Webmaster Trends Analyst at Google,
https://www.deepcrawl.com/blog/news/google-
webmaster-hangout-notes-march-22nd-2019/#link8
33. @Adoublegent brightonSEO@Adoublegent brightonSEO
“Clicks from the home page
helps Google understand
which pages are important.”
John Mueller, Webmaster Trends Analyst at Google
https://www.searchenginejournal.com/google-click-depth-matters-
seo-url-structure/256779/
34. @Adoublegent brightonSEO@Adoublegent brightonSEO
PageRank dampening factor
Less and less PageRank is
passed to each level as it
has to pass through more
nodes (pages).
PageRank is passed from
category to paginated pages but
decays due to dampening factor.
10
8.5
1.8
1.8
0.38
0.38
https://blog.majestic.com/company/understanding-googles-algorithm-how-pagerank-works/
46. @Adoublegent brightonSEO
Long term excluded pages internal links
are not followed and dropped from index.
https://www.seroundtable.com/google-long-term-noindex-
follow-24990.html
52. @Adoublegent brightonSEO
“Without your pages’ URLs,
our systems cannot crawl,
index, and ultimately
present your information in
Search.”
Google Developer Search documentation
https://developers.google.com/search/docs/guides/intro-
indexing
55. @Adoublegent brightonSEO
“Google can follow links
only if they are an <a> tag
with an href attribute.”
Google Search Console Help document
https://support.google.com/webmasters/answer/9112205
63. @Adoublegent brightonSEO
A technical SEOs guide to pagination
(post rel=next and rel=prev)
<link rel=“next” href=“ https://www.deepcrawl.com/knowledge/technical-seo-
library/pagination-seo-guide/”>