Packed full of general best practices and advanced tips to get your hotel more exposure online.

1. topsuite.com
Digital Marketing Best
Practices for Hotels16

2. Website
Keep It Up-To-Date
Be Mobile-Friendly
Incorporate Social Media
Share Reviews

3. TOP TIP:
Include recent high-quality
photos and take new ones
every year or as upgrades are
made.
Stay Fresh
Update your website frequently and
ensure all information is still
accurate.
Website
Keep It Up-To-Date
Be Mobile-Friendly
Incorporate Social Media
Share Reviews

4. Did You Know?
75% of guests do some type
of travel research on their
mobile phone?
Make It Easy
Make sure your website is
mobile-friendly to keep a
consistently great user experience
across all platforms.
Website
Keep It Up-To-Date
Be Mobile-Friendly
Incorporate Social Media
Share Reviews

5. Add Social
Include your social network buttons
on all of your website pages. This will
drive visitors to your social media
sites and encourage interaction with
your hotel online.
Website
Keep It Up-To-Date
Be Mobile-Friendly
Incorporate Social Media
Share Reviews
TOP TIP:
Include these buttons on your
emails and each individual social
profile too - so that guests can
access all of your social sites from
anywhere they interact with you.

6. TOP TIP:
Reviews are great to share on
your website, social media, and
through emails!
You Earned The Reviews.
Show Them Off!
Promote your positive reviews so
visitors will see what amazing things
actual guests are saying about your
hotel. This helps establish credibility
and guests feel special for being
featured.
Website
Keep It Up-To-Date
Be Mobile-Friendly
Incorporate Social Media
Share Reviews

7. Search Engine Optimization
Google Listing
Local Content
Directories & Links
Title Tags & Meta

8. TOP TIP:
Add videos and “See Inside” tours. Google
places these media options in the
“knowledge panel” that displays when
your business is searched for.
Be Accurate
Check your Google listing regularly.
Make sure your hotel information,
website link, photos, and videos are
all up-to-date. Include photos in
each of the categories available.
Search Engine Optimization
Google Listing
Local Content
Directories & Links
Title Tags & Meta

9. TOP TIP:
Meta descriptions are like ad copy for your
Google listing. Be sure to list the top
reasons to choose your hotel.
No need to stuff keywords, it doesn’t help.
Keyword in Title Tag
Your home page title tag should
include your city name + hotel. This is
almost always the #1 volume
keyword for your marketing and
should be used as a core “target
phrase” throughout the site.
Search Engine Optimization
Local Content
Directories & Links
Title Tags & Meta
Google Listing

10. TOP TIP:
The more often you post on your website,
the more regularly Google with crawl it.
Regular crawls and caching are
correlated with higher rankings.
Local Expert
Google rewards websites that regularly
post content about the local area.
Sharing information about restaurants,
breweries, attractions, etc. positions your
hotel as a local expert. These posts are
also great to share with guests looking for
things to do while traveling.
Search Engine Optimization
Local Content
Directories & Links
Google Listing
Title Tags & Meta

11. TOP TIP:
Check the websites of local organizations
and businesses and see if they have a
partner links page. If so, ask what it takes
to become a partner. SEO GOLD!.
Quality Signals
Websites that link to your site send a
strong quality signal to Google. Links
from local businesses and organizations
go a long way in establishing local
credibility. Be sure that your information
is listed and up-to-date on major
national directories.
Search Engine Optimization
Directories & Links
Google Listing
Title Tags & Meta
Local Content

12. Social Media: Essentials
Set Up Alerts
Be Reachable
Be Social
Post Often

13. Social Media: Essentials
Set Up Alerts
Be Reachable
Be Social
Post Often
Be In The Know
Set up social media alerts and
Google News alerts to notify you of
new mentions, comments, tags, or
messages. This allows you to see
what others are saying about you
online as soon as it happens.
TOP TIP:
If you are running a campaign, be sure
to monitor keywords related to the
campaign name or hashtags as well!

14. Social Media: Essentials
Set Up Alerts
Be Reachable
Be Social
Post Often
Encourage Contact
Include all important contact
information on your social media
homepages or in your bio. Make sure
to have your phone number, website
links, and location easily accessible.
TOP TIP:
Be sure to update this information
consistently across all channels
whenever changes are made so that
guests can always reach you.

15. Social Media: Essentials
Set Up Alerts
Be Reachable
Be Social
Post Often
Networking Is Key
Interact with those who mention you,
comment on your posts, or ask you
questions by liking and commenting
back. Make sure you reply in a timely
manner. This shows your followers
that you are listening.
TOP TIP:
Interaction encourages engagement
and builds positive relationships with
your followers.

16. Social Media: Essentials
Set Up Alerts
Be Reachable
Be Social
Post Often
Remind Them You’re There
Share new content often to stay
top-of-mind with your network.
Create a content calendar to
help see the bigger picture and
be more strategic.
TOP TIP:
Most social networks reward high
frequency posters with larger reach.

17. Social Media: Master Tips
Become A Guide
Create Some Fun
Join The Community

18. CREATE
AMAZING
TEMPLATE.
You’re The Local Expert
Create guides of fun things to do or lists of
great places to eat at nearby. This will
improve your guests’ experiences during
their stay and show they can rely on you to
be knowledgeable about the area.
TOP TIP:
Booze and Food posts tend to
get a lot of engagement.
Social Media: Master Tips
Become A Guide
Create Some Fun
Join The Community

19. CREATE
AMAZING
TEMPLATE.
Stimulate Action
Create contests or polls and
encourage followers to mention
your hotel in their posts and
photos to win a prize.
TOP TIP:
These types of activities generate
a lot of action on social.
Social Media: Master Tips
Become A Guide
Create Some Fun
Join The Community

20. CREATE
AMAZING
TEMPLATE.
Share Your Neighbors
Like and share the business pages of
local attractions, restaurants, and other
companies to show you are a part of
the local community.
TOP TIP:
This may encourage those
businesses to share your page too
or recommend you to their own
followers.
Social Media: Master Tips
Become A Guide
Create Some Fun
Join The Community

21. Email
Thank Your Guests
TOP TIP:
Be sure to also ask them to post a review
about their stay on Google, TripAdvisor,
or Yelp. Include a link!
Thank Your Guests
Send a personalized thank you email
to recent guests in order to maintain
a positive relationship and encourage
repeat bookings. Try a standard text
email without an HTML “corporate”
looking layout.

22. Website
- Keep It Up-To-Date
- Be Mobile-Friendly
- Incorporate Social Media
- Share Reviews
Social Media: Essentials
- Set Up Alerts
- Be Reachable
- Be Social
- Post Often
Email
- Thank Your Guests
SUMMARY
Digital Marketing trends come and go at an extremely fast pace.
Many of the tactics and tips featured here are more fundamental than trendy - so they will always be
useful.
Social Media: Master Tips
- Become A Guide
- Create Some Fun
- Join The Community
Search Engine Optimization
- Google Listing
- Title Tags and Meta
- Local Content
- Directories and Links

23. WE CAN HELP
It is important for hotels to use digital marketing to reach past and future guests.
Creating and solid plan and executing it takes time and persistence.
Sound overwhelming? We are here to help with a wide range of options.
Schedule An Introduction Call
topsuite.com