Recommandé
Contenu connexe
Similaire à Google I/O Conference 2017 Highlights
Similaire à Google I/O Conference 2017 Highlights (20)
Dernier
Dernier (20)
Google I/O Conference 2017 Highlights
- 1. Google I/O Conference 2017 Overview & Key Updates
- 2. UPDATES OVERVIEW 1. What is the Google I/O Conference? 2. Key Google Milestones 3. Google.ai 4. Google Lens 5. Google Home 6. Google Search Enhancements
- 3. Google I/O Conference 2017 What Is The Google I/O Conference?
- 4. 4 So Just What Is The Google I/O Conference? Google’s Annual Developers Conference * History Of Google I/O Infographic Source - https://venngage.com/blog/google-io/ The Google I/O Conference is an annual event which has been held since 2008 at Google’s HQ in San Francisco, California. I/O (Standing for Input/Output) showcases the latest developments made by Google that are focused on building web, mobile and enterprise applications using Google’s suite of products including Android, Chrome, APIs and Web Toolkit. This year’s conference had a strong focus on machine learning AI and how it will enhance user experience using Google products.
- 5. Google I/O Conference 2017 Key Google Milestones
- 6. 6 Google products reaching 1 billion monthly users Users watch 1 billion hours of video everyday Over 1 billion kms are navigated everyday in maps Over 2 billion Android devices activated Some Key Milestones Were Achieved In 2017 For Google Products Huge Numbers Across Core Google Products
- 7. Google I/O Conference 2017 Google.ai
- 8. 8 Things Have Evolved In Computer AI… From… To…* * Not quite (laughs nervously) The computer which controls the machines Skynet Google... https://www.youtube.com/watch?v=3PD8W2OogE0 https://youtu.be/_Mg7qKstnPk?t=40s
- 9. 9 Google Launches Google.ai It’s Machine Learning Platform 1. Human interaction with computing has evolved The interaction between humans and computers have evolved into more natural ways, primarily through voice and vision. In an AI first world, Google is redesigning it’s products by applying machine and AI learning to solve users problems. 2. Google’s neural network is getting smarter Last year, Google’s neural network was trained to understand the meaning behind a users input (i.e. This is a picture of a cat, this is picture of a dog) Now, each part of the neural network is operating in real time, learning from each other without the need for human input training. 3. Google Assistant the most prominent user of AI Through improved machine learning, the Google Assistant has learnt to understand more conversational inputs vs that of generic keywords. Mobile First To AI First Rank Brain Smart Reply YouTube Suggestions Search In Photos Street View
- 10. 10 1. Google Assistant is evolving outside of the mobile space With the launch of the Google Assistant SDK program, it has allowed manufacturers of other devices to incorporate Google Assistant into their ecosystem Google Assistant SDK Evolving Outside Of Mobile Teaming Up With Manufacturers Of Other Devices 2. Google Assistant SDK in use by leading manufacturers Google Assistant will soon be available on non mobile devices such as wearable and audio devices as well as car systems. These leading manufacturers shown above are already incorporating Google Assistant technology. Look out for the ‘Google Assistant Built-In’ logo on products this Christmas 3. Oh and it’s now available on iPhone* The final significant update is that Google Assistant is now available within the App Store for Apple devices* Could this be a Siri killer? * Currently US only
- 11. Google I/O Conference 2017 Google Lens
- 12. 12 3. Identifying Locations Google Lens can also provide information on a given business location shown within the image. For example, viewing a restaurant store front would bring up customer reviews, menu links, contact details, view images of the food and opportunities to book a table. 2. Identifying Actions Google Lens also has the ability to understand and predict the next action the user will undertake based upon what it sees. For example, an image that contains the information of a broadband modem’s network/password, would automatically find and connect your device to the network that is displayed. Google Lens Brings Machine Learning To Real Time Imagery 1. Identifying Objects The Google Lens has the ability to see and understand specific objects that appear on the screen. Based upon the image, Google will suggest related actions the users might want to complete. For example, a picture of a flower can link to nearby florists. Mobile First To AI First
- 13. 13 Google VPS (Visual Positioning System) Improves User Navigation Never Get Lost In A Store/Mall Again! As Google describes it, the Visual Positioning System feature works with their latest Project Tango technology and a camera to map out interiors. Essentially, VPS lays down visual markers while you're wandering around with your smartphone camera. Those markers then merge with the markers of other users to create an indoor map. It's unclear exactly when and how VPS will be released. Google says it will become one of the core capabilities of Google Lens
- 14. 14 Hang On, Was This Predicted In 1992?* * Maybe (laughs even more nervously) Scanning Images In Real Time https://giphy.com/gifs/terminator-2-BCL8y2qRqYb96
- 15. Google I/O Conference 2017 Google Home
- 16. 16 3. Partnering With 70+ Partners Google Home continues to connect and collaborate with a wide range of product manufacturers to have it’s core functions controlled by voice. For example, you can now lock your front door with automated locks, turn on your home central heating as well as view security camera footage on your TV screen all without engaging with the product themselves. 2. Launching ‘Hands Free’ Calling A new feature to launch on Google Home is the ability to call any landline or mobile any number for free* hands free with just your voice. The Google Home device is also personalised to an individual’s voice. For example, if person A asks Google Home to ‘Call Mum’ it will call person A’s mum and not person B’s. Google Home Makes Your Home ‘Smarter’ 1. A Lot Has Happen In A Year In just under a year, Google Home has allowed home owners to complete a whole range of actions including: - Order goods directly with retailers for home delivery by voice - Step by step cooking instructions for over 5 million recipes - Play songs just by voicing (or singing) the lyrics Google Home Continues To Connect To More Devices * Data fees apply, currently US only
- 17. Google I/O Conference 2017 Google Search Enhancements
- 18. 18 2. Enhancing Image Information Google has continued it’s efforts to better understand the meaning behind website imagery. In the past the only information it gained was the file name. Now through structured data, Google can pull out further information about the image such as it’s price, user reviews and descriptions to assist a user with if it best meets the need of their search query. Structured Data For 2017 1. Domain Level Host Card Carousel Website owners can now tag their content so that it appears within a carousel format that can be scrolled on mobile devices. Previously this update was just for recipe based content as the example above, however this has now been enhanced to include other content types such as list content (i.e. Best restaurants in Sydney). Google Continues To Make It’s Search Results More Intuitive
- 19. 19 2. Reporting On Live Events Users are frequently wanting the latest updates on current trending topics/events. Google has now enabled this brands to tag their content as ‘Live’ meaning in some cases content is indexed within 1 min. Structured Data For 2017 1. Quashing Fake News With Fact Checks In the age of ‘Fake News’ dominating headlines for both search engines and social networks, users are increasing becoming aware of false facts stated in article content. Google has attempted to combat this with the ‘Fact Check’ structured data. This allows users to provide a credible source to claims made. Google Continues To Make It’s Search Results More Intuitive 3. Top Places Lists In order to enhance the appearance of it’s local search results, Google is enhancing it’s place listings with references to authority list content where the business has been mentioned. For example, a search for a popular restaurant would show top list content.
- 20. Google I/O Conference 2017 Thank You
Notes de l'éditeur
- Pop up store While they leave the store, they can be given an element of surprise in the forms of goodie-bags, coupons etc that will help the visitors remember the experience. We can produce content from the event and amplify it across the social networks to create buzz and WOM Example: Best & Less experimenting with L&B imaginery brand where the consumer were surprised by the fact that the actual clothing was not from high end unknow retailer https://www.youtube.com/watch?v=7lKNmbhBFNg&feature=youtu.be Unique retail experience Using the local Outdoor vendors like VMO, work towards building an enhanced customer experienced This includes Augmented reality, facial recognition, street view inside store The campaign will be using the real time data based on the people’s expressions/feelings/daypart etc that will provide next with the most optimized media $ rather static outdoor advertising where there is a high spill over http://retail-innovation.com/tesco Partnering with Mamamia Partnering with ‘Mamamia’ which is well know as the “second home for women” in Australia Through partnership we can leverage the highly engaging and shareable content and can use the data to retarget existing buyers We can leverage the partnership to have a podcast strategy in place for the time poor and content hungry audience This partnership will benefit “Next” especially when they are lacking local aussie content Partnering with fashion media owner “Next” can also tie up with one of the fashion related magazine/publisher This can result in PR/event covrage , fashion shoot, endorsement etc Example – Collaboration between Vogue and Target that has resulted high earn media for the retailer giant
- Interaction with computing has moved from a keyboard and mouse, to multi touch on smart phones to now include voice and vision commands to become more natural and immersive. Smart Reply – Rolling out to Gmail users where the AI algorithm reads a person’s email and suggests natural auto replies based upon the content of the message Street View – Within Google Maps, it recognises street signs and business locations to assist with users navigation Search In Photos – Recognising people, objects within a photo for easier filtering and searching Each chip of the Neural network during the training phase, had 3 billion words inputted over the course of a week. Now, each chip of the neural network is now optimised to run 180 trillion operations per second. 64 of these chips are then grouped together in pods and stored into a super computer processing 11.5 petaflops of data (1 petaflop is 1 quadrillion operations per second)
- Google Assistant SDK – Allowing manufacturers of devices that
- Google Home Launching In Australia This Summer!! Lock your front door with connected locks Control LG appliances View security camera footage on your home tv
- Host card carousel is not just limited to reciepe content but also applicable to content that is list based such as ‘top resutarants to see in Sydney’ or ‘best horror movies of 2017’
- Host card carousel is not just limited to reciepe content but also applicable to content that is list based such as ‘top resutarants to see in Sydney’ or ‘best horror movies of 2017’