1. Established brand so masthead is Indirect gaze Long shot eye
Annotations abbreviated level
EASILY U2 are a famous
IDENTIFYABLE band and this
will attract the
TARGET
attention of
AUDIENCE ANG there fans
GENRE FROM
IMMAGES SIMPLE
HOUSE STYLE
SELL LINE
TO KEEP
WITHIN
MAGAZINE
Pull quote
Yellow puff catches the
eye of the reader and
brings attention to the Convergent media
article
Technicolour text
Genre specific bands
to catch the eye
The branches show of a potential
that the alien may buyer
be possessed ?
Border illustrates the ‘q awards’

2. Genre specific
articles
Analysis of Q
magazine
branding
Direct gaze Eye Level Shot
Buzz Word House style
Typography differs strapline
from masthead
Genre specific Sell Line
images
Convergent Plug
Media
Plug Similar colours
06/11/2012 Adam Whitehurst 2

3. FEATURE
Analysis of Q
magazine
ARTICLE TITLE
IN Direct gaze LONG SHOT
SIMPLE House style
COLOURING
Typography differs COLUMNS
from masthead
Genre specific PULL QUOTE
images
ACTION SHOT CONVENTION
SOPHISTOCATED CONVERGANT
COLOUR SCHEME MEDIA
06/11/2012 Adam Whitehurst 3

4. ‘Q Magazine’
• Editor – Andrew Harrison
• Monthly magazine
• Popular and rock genre
• First issue October 1986
• PRICE £3.50
• I WILL USE THE SOPHISTOCATION AND TARGET
AUDIENCE FOR MY MAGAZINE

5. FEATURES I MAY USE
A contents title with issue number and branding
Simple and
sophisticated
design Abbreviated mast Pull quotes in
head with cover a handwriting
star covering it a typography
little
House style kept within

6. Genre specific
articles
Analysis of
NME magazine
Masthead
Direct gaze Eye Level Shot
Buzz Word Plug
Typography differs strapline
from masthead
Genre specific Sell Line
images
Convergent Plug
Media
Plug Similar colours
06/11/2012 Adam Whitehurst 6

7. Genre specific
articles
Analysis of
NME magazine
branding
Genre specific
Date and issue
pictures
Buzz Word House style
Typography differs categories
from masthead
Genre specific date
images
Convergent Plug
Media
Plug Similar colours
06/11/2012 Adam Whitehurst 7

8. Genre specific Convergent LARGE PAGE
branding Analysis of
articles Media IMAGE
NME magazine
House
style
Sub
article
Buzz
Word
columns
Article
title
Typography differs Genre specific
feature from masthead
Similar colours Plug
images
06/11/2012 Adam Whitehurst 8

9. NME
• Editor Mike Williams
• Frequency Weekly
• Total circulation
2011 23,924
• first issue7 March 1952
• Company IPC Media (Time Inc.)
• I like the genre and the branding of NME

10. Features I may use
Continuing the house Masthead colour
style
similar colour
Sub article in column
Large image of featured
artist