1. If required, Risevertise can delegate all photography requirements to Lensplate for
conceptualisation, production strategy and execution as per the requirement(s) of the
clients, if any, for the website or any other kind of media/communicational requirements.
Please note: all costs regarding any/all photography requirements can be submitted only
after ideating and finalising the concept(s) with the client(s).
Photography and visual consultation
SEM (PPC) - CAMPAIGN MANAGEMENT (ADWORDS & GDN)
RISEVERTISE MEDIA
OUR LIST OF SERVICES
LIST OF SERVICES
www.risevertise.com /risevertisehello@risevertise.com
UX & UI AUDIT
A detailed and analytical written document with a thorough heuristic evaluation of your
website, including suggestions to revisit, revaluate and improve the UX and UI of your
website from a consumer standpoint, to improve the usability of the website, will be shared
with you.
The evaluation will be done on various parameters like:
Match between system and the real world
User control and freedom
Consistency and standards
Preventions and rectification of errors
Recognition, over recall
Flexibility and efficiency of user
Aesthetic and minimalistic design
5
SOCIAL MEDIA MARKETING
This retainer cost will depend upon the number of social media platforms opted for,
combined with the number of posts / publishing required per platform every month. The
estimation of retainer cost (per month) could vary from INR 25,000 to 45,000 per
platform/per month. Scope of work will include:
Formulate a content strategy
Community building and management
Convert online fans to customers and vice versa
Exploring other platforms like Pinterest, brand’s blog and LinkedIn page
2
SEO
As an Internet marketing strategy, SEO considers how search engines work, what people
search for, the actual search terms or keywords typed into search engines and which
search engines are preferred by their targeted audience. Optimizing a website may involve
editing its content, tags and metatags. In order to be visible organically on Google search
engines (without paid promotions) is possible only with effective SEO executions.
What we can offer under SEO:
Google Analytics setup
Google Webmaster Tools setup
XML sitemap for Google
Title Tags
Meta - descriptions
Permalink structure
Headings
Image refinement for SEO
Content refinement for SEO
Site structure
6
RESPONSIVE WEBSITE DEVELOPMENT
The pages designed for the site will need to be locked on, in order to move forward with the
development of your newly constructed website using HTML5 and essential technologies.
4
Please note:
The costing for this deliverable will depend on the final design and the of complexity of work involved
or required for its coding/development. Website maintenance will be provided at an additional retainer
cost: monthly or yearly, as per your preference.
Buyer persona development to understand
the diverse user base.
Related searches and competitor analysis
Keyword list expansion
Refining keyword list
Choosing target kewords
Internal linking
External linking to reliable platforms and
sources (link-building).
Keyword reaearch (brand + competitors)
Negative keyword listing
Bid management
Daily/weekly tracker reports
Adding relevant site extentions
Budget tracking
Convertion tracking
Setup remarketing codes and lists
Keyword expansion
Pausing under-performing keywords
SEM (PPC) - BANNER AD DESIGN
Display banners for Google Display Network & Facebook:
(Per set of 1 master creative X 14 adaptations; for Facebook costs will variate over and
above GDN)
8
7
Search engine marketing is one of the most popular forms of PPC. It allows advertisers to
bid for placements as sponsored ads / links when someone searches a keyword that is
related to your business offering. Essentially, it’s a way of buying visits to your site, rather
than attempting to “earn” those visits organically.
What we can offer under SEM:
Ad rotation
Click optimization
Conversion optimization
Device targetting
Geo targetting
Location extensions
Site links
Lead generation landing pages
Search volumes
Match types
Please Note: The adapts for banners will be created only after the approval on the master creative.
Please note: The cost for execution will be shared as per the agreed SOW.
Costs for promotions per campaign (or a set of campaigns) to be incurred by the brand.
PR & ADVERTISING
Consultation and execution of traditional vehicles for advertising (location specific PoA)
Digital advertising: To revive engagement and grow the community with the aim of
acquiring quality leads
Offline traditional PR: devising strategy and execution to achieve set KPIs
Online PR: conceptualize and execute digital/social influencer outreach programs to
reach out to quality customers + acquire maximum reach while execution.
10
11
Having a blog is the single most important thing a business, cause, or a person can do to
advance progressively on digital and social media. Even though ‘blogging’ has hit it big,
most people don’t get what makes blogging so powerful, helpful, and beneficial. At
Risevertise, we will design the blog for you with a well-defined content strategy, to setup and
kickstart a functional branded blog, to increase traction and content-sharing online.
BLOG SETUP & DESIGN13
E-mailer Design
Concept, content and design for 4 emailers every month / 1 per week
Please note:
The costing for this deliverable will depend on the final design and the of complexity of work involved
or required for its coding/development. Website maintenance will be provided at an additional retainer
cost: monthly or yearly, as per your preference.
9
This package would include the following:
Logo creation
Tagline
Brand repositioning & setting the brand tonality
Letterhead
Envelope
Visiting card
Packaging modification for product delivery
Social media post templates (3 variations)
Starter set for 3 social media properties:
(cover photo + profile picture + 3 creatives for
Facebook + Twitter + Instagram)
BRAND IDENTITY DESIGN PACKAGE
RESPONSIVE WEBSITE DESIGN
This services encompass all the different aspects of creating web properties for brands.
Since websites hold much more value and importance today and have become the primary
mark of digital precence, we focus on providing user friendly websites with a high aesthetic
quality inculcating the on-going web trends that are essential to enhance a brand’s
presence. Our execution will include:
Sitemap + Wireframe
Low Fidelity Prototype
High Fidelity Prototype
Visual Design
User Testing for design, task and navigation flow validation
3
1
VIDEO PRODUCTION
We will conceptualise and produce a compelling visual story to communicate the niche
focus of your brand. The aim is to appeal to the potential and existing customer base
enabling them to relate and recollect brand's authenticity. Our execution will include the
following:
Conceptualising a script for the video
Finalising on the concept, script & casting
Initiating the planning of production
Producing the video
Editing & post production
Finalising and packaging the video to take it live
12
Please note:
The costing for this deliverable will depend on the final concept and production requirements for the video.