Internet Marketing: It's all about the content
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A 30+ page slide presentation on internet marketing basics and why you need to align content creation with SEO.
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Internet Marketing: It's all about the content
- 1. Internet Marketing 101 It’s all about the content Lee Weber Content Marketing Director Ivana Janevska Marketing Manager
- 2. Who’s speaking today? We are… Addiction Blog has… • 0 – 1M monthly in 4 years • 38K unique visitors a day • 1500 articles + images • 60+ contributors • Writers • Editors • SEO Marketers
- 4. Agenda Why internet marketing? What is SEO? What is content marketing? A guide to content marketing Action plan
- 5. Why is internet marketing important? Consumers use the internet Cost-effective advertising Access to your audience Control your branding Increase sales
- 6. Before you convert, you must be seen SEO = Search Engine Optimization Top Google rankings that last Quality content Quality backlinks Shareability Long term process Customers see you as the industry leader
- 7. Why ranking in search matters #1 position = 50+ % #2 position = 10-15% #3 position = 5-10% #4 position = < 5% All others = < 2%
- 8. How do you get there?
- 9. What is content marketing? Content marketing is: “the art of understanding exactly what your prospects and customers need to know. Then delivering that content to them in a relevant and compelling way to grow your business.”
- 10. Content marketing related to SEO Authority Backlinks Conversions Traffic Rankings
- 11. What is the goal of content marketing? There are only four basic things a marketer needs from any piece of content: To be shared To get comments To generate leads To make sales
- 13. Guide to Content Marketing
- 14. Types of content TEXT Comments Articles Copywriting Brochures Books PRESENTATIONS IMAGES VIDEO AUDIO WEBINARS
- 15. Important starting points Can you embrace your niche? Can you position yourself as the expert ? Can you create a value exchange? Can you invest years into the process?
- 16. 1. Your website Content should be: Based on keywords Be written for humans Be interesting and engaging Created regularly
- 17. 1. Your website
- 18. 2. Blog Topics are KW related Backlink to internal pages Incorporate images and videos 2 times per week is great! Promote on social media
- 19. 2. Blog
- 20. 3. Guest sites
- 21. 3. Guest sites Identify people in your vertical Commit to a series Backlink from your AUTHOR BIO Backlinks are now penalized in-text
- 22. 4. Commenting Centralize your comments using Disqus Add value! 3-1-1- rule Backlink when it makes sense Set up a calendar for regular comments
- 23. 4. Commenting
- 24. 5. Presentations Use existing knowledge Target principle sites Set yourself up as an expert Share on multiple networks LinkedIn Slide Share Other PPT share networks
- 25. 6. Infographics Topics are news oriented Campaigns generate: Backlinks Traffic Loyalty Brand awareness Partnerships
- 26. 7. Videos Extension of website topics Generates backlinks Adds weight to industry authority
- 27. 8. E-Books Use text you have Link bait! Set yourself up as an expert Needs marketing Email Social Media
- 28. 9. Audio
- 29. 10. Webinars
- 30. Looking Ahead Stick with what you know! Build authority and backlinks Keep generating offsite content in a variety of ways and on a variety of top ranking websites Text Images Audio Video
- 31. Conclusion
- 32. Your Action Plan Audit your current marketing strategy Identify the holes in your online strategy Identify main goals and measures What are your keywords? Where can you build authority? Where can you generate backlinks? How can you build your brand? Contact me today lee@addictionblog.org
- 33. Thank You
Notes de l'éditeur
- To win in the SEO space you need great content Google is ever evolving All content should work together I know we used to be able
- To win in the SEO space you need great content Google is ever evolving All content should work together I know we used to be able
- How do you become an authority? How does this happen?
- To win in the SEO space you need great content Google is ever evolving All content should work together I know we used to be able
- To win in the SEO space you need great content Google is ever evolving All content should work together I know we used to be able
- This is the most important content Your website is the most critical Well structured Built around keywords Help with conversions The face of your business This is where you are going to create credibility It’s an investment in your business
- This is the most important content Your website is the most critical Well structured Built around keywords Help with conversions The face of your business This is where you are going to create credibility It’s an investment in your business
- Blogging on its own can boost rankings
- Blogging on its own can boost rankings
- Blogging on its own can boost rankings
- Blogging on its own can boost rankings
- Blogging on its own can boost rankings
- Pros and cons
- Pros and cons
- Pros and cons