The document discusses why companies should hire a public relations firm or organizer. It argues that PR is important for competing with other companies, building brand recognition over time through various marketing strategies, staying relevant by continuously promoting the brand, bridging communications between journalists and companies, and increasing return on investment in various ways beyond just sales. PR helps manage reputation and present companies in a positive light to both media and customers, which can increase sales by building strong relationships and a positive public image.

1. Public Relations & Event Organizer
Eventist Marketing

2. Why your Company needs to
hire a Pulic Relations
Public Relations & Event Organizer

3. Compete with your Competitors
There has never been a more consumer-driven economy
than the one we are in now, and the maze is larger with
social media and the many digital outlets available to
write about your company.
Your competitors are out there. You see them in the
news and on social media for a reason; they’re working
the public relations better than you. As Barbara
Corcoran, celebrity business mogul on Shark Tank,
opined at an Inc. conference, “If you’re not being
quoted in the press, you’re losing market share by
losing limelight.” It’s that simple.

4. Building Brand Recognition
First, let’s be very clear that building a brand is a marathon
and not a sprint, which means that you should start the race
as early as possible. The long-term effects of media visibility
grow over time, in fact, years, and this creates amplification.
Good public relations works in conjunction with other
elements of your overall marketing strategy, which might
include social media, events or charity tie-ins. This is how
brands grow, with layers of conversation about their product
over many years. When you look at the changes the company
makes, let’s say over a three-year period, which is a good
time to measure, there will be a trajectory. And if that
trajectory trends up, you’ve done something right.

5. Stay Relevant
One of the worst things a company can do is hire a PR firm for six
months and then let them go because they achieved a singular goal.
Staying relevant means that editors and writers are always hearing
about your brand, so if you stop talking, then you are no longer
relevant.
A good PR strategy will include a multi-tiered process with different
ways to create a conversation. This might include creating thought
leadership opportunities to give credibility to your executive staff,
which means placing bylined articles on subjects your staff are
conversant in. This could also mean creating videos or podcasts on
peripheral but relevant subjects to garner attention and
conversation around your leadership and company.

6. Bridge the Language with Journalists
Many companies, particularly startups, believe that they can whip up a
pitch and send it out or pick up the phone and talk to an editor and that
should do the trick. While I will be the first to admit that publicists are
not re-inventing NASA Transfer Technology Portals, there is a definite
language journalists speak. It is one of short verbiage that is to-the-
point and compels them to read further in the email. They’re looking
for any reason to hit delete and unless you know how to prevent that,
you will have zero traction.
Another important component is language and writing. Be honest with
yourself: Are you a good writer? Do you have a great command of the
English language? Editors in particular will hit that delete button at the
first misuse of a word, a misspelling, or when they get to that awkward
or mangled sentence. Finally, good PR is all about sales and publicists
are by nature of their profession selling (your story) each day.

7. Increase Your ROI
The bottom line is different for different types of companies. For an online cookie
company, fashion apparel line or beauty brand the ROI might be straight up sales.
But sales is not the only measurement of ROI, it can be traffic to your website,
more engagement in social media, referral business, or even speaking engagements
for senior staff. And be wary of one-hit wonders in public relations. Getting a client
on the TODAY Show is a huge win, often lightening in a bottle, and it can increase
sales exponentially overnight. But this is not even 15 minutes of fame. ROI happens
over time and is cumulative in that marathon you are running.
Often a company will convince itself that since sales are up, there is no need to hire
a PR firm. Name one major brand that doesn’t have a PR firm or dedicated public
relations person in-house. There isn’t one. There are a few reasons for this. First,
large companies understand that things can go bad and they need to be prepared to
react to negative media, which will ultimately affect sales and trust in the brand.
Conversely, when interesting or powerful news surfaces that is relevant to what
they do, they know that they need to be part of that conversation. Finally, if you
remove the PR from the equation you are no longer relevant, you are not building
brand recognition, and you are certainly not standing up against your competitors.

8. What is Pulic Relations
works
Public Relations & Events Organizer

9. What is Pulic Relations Works
Public relations (PR) is about managing reputation. A
career in PR involves gaining understanding and support for
your clients, as well as trying to influence opinion and
behaviour. You'll use all forms of media and communication
to build, maintain and manage the reputation of your
clients.
PR and individuals should hire a public relations agency
when they want to protect, enhance or build their
reputations through the media. A good agency or PR
practitioner can analyze the organization, find the positive
messages and translate those messages into positive media
stories.

10. Introduction to Public
Relations & Organizer
Pulic Relations & Events Organizer

11. PR and the World of Business
The world of business is characterised by fierce competition
and in order to win new customers and retain the existing
ones, the firms have to distinguish themselves from the
competition. But they also need to create and maintain a
positive public image. A PR specialist or firm helps them both
create and maintain a good reputation among both the media
and the customers by communicating in their behalf and
presenting their products, services and the overall operation
in the best light possible. A positive public image helps
create a strong relationship with the customers which in turn
increases the sales.

12. Pulic Relations & Events Organizer
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