Public Shelter Non profit

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AboutyourCompanySlogan
LIVING GRACE OKC
1
Living Grace OKC
SUPPORT. EMPOWER. EDUCATE

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THIS DOCUMENT IS A CONFIDENTIAL PROPERTY OF LIVING GRACE OKC
2

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• EXECUTIVE SUMMARY
• ORGANIZATION SUMMARY
• SERVICES
• MARKET CONTEXT AND NEEDS
• STRATEGY AND
IMPLEMENTATION SUMMARY
• FINANACIAL PLAN
• RISKS AND MITIGATIONS
CONTENT
.
3

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EXECUTIVE SUMMARY
Living Grace OKC is a non profit organization in Oklahoma saddled
with the purpose of assisting, empowering, educating and providing
an inclusive environment for young pregnant women to be able to
peacefully raise their child or find adoptive parents for their child. Our
aim is to provide care, support, counsel, housing, and a non-judge
mental environment for these women whilst they learn significant life
skills that promotes their best efforts and reinforce personal respect.
ADVANT Multipurpose Presentation 2017
SCALING INITIATIVE
Living Grace Center for Pregnancy and Adoption plans to impact
through support more than 75% of the most vulnerable amongst
teen pregnancies in Oklahoma

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EXECUTIVE SUMMARY
Living grace was formed in direct response to the growing number of teen pregnancy in Oklahoma. We
provide both long and short term assistance in terms of resources, support and shelter. The organization
will progressively expand resource and support services based upon open availability of resources. Ideally,
upon expansion the organization would also be able to aide in providing educational and job placement
assistance. Some resources we would provide are:
SPECIFIC CONCEPT
5
• Children and Family Resources
• Food Resources
• Housing Resources
• Single Mom Resources
• Sexual Assault Resources
• Domestic Violence Resources
• Medical and Prescription Resources
• Substance and Abuse Counselling Resources
• Mental Health Resources
Our main current resource:
• Clothing Resource
• Prenatal Resource
- Maternity Clothes
- prenatal care items
- Essential Newborn items

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OUR VISION
To strive to break the cycle and change the lives
of these young women and children, regardless
of their decision. Whether it be to raise their child
or find adoptive parents for their child, we will
provide support, counseling, encouragement,
love, housing, and learning of important life skills.
We will be a place that helps these women to
realize and know their worth at a time in their
lives when they feel the most alone and
hopeless. With the support of the community
around us, we hope to be able to change lives,
one woman at a time
OUR MISSION
To offer a place of support, empowerment, and
education for young pregnant women in a non-
judge mental environment.

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Acquisition and retention of strong
organizational alliance partners
Strong brand image,
community participation, and
proper legal precautions
Acquisition and retention of
generous private donors and
government grants
Acquisition of necessary
resources, acquisition and
retention of strong volunteers
EXECUTIVE SUMMARY
OUR KEY SUCCESS FACTORS

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AboutyourCompanySlogan 8
Long Term- Non Financial
• Establish a strong
network of support with
resource providers and
donors
Short Term- Financial
(1 Year)
• To raise adequate funding in excess of
$1.5m
• Begin development implementation for
the ongoing funding fund needs
Long Term- Financial (3-5 year)
• Achieve our funding goal in excess of
$3m
• Launch a series of fundraising
activities that will successfully fund
the expanding program
Short Term- Non Financial
• Reach out to the scattered
population of young pregnant
women through walk and social
media campaigns
• Provide adequate
training, mentoring to volunteers
• To provide easy and immediate
access to vital resources such as
medical for sexual assault victims
• Secure a physical location
GOALS & Objectives
FINANCIAL SUMMARY
We plan to raise a revenue in excess of $3 million over a 3 year financial plan
$0.00
$500,000.00
$1,000,000.00
$1,500,000.00
$2,000,000.00
$2,500,000.00
$3,000,000.00
year 1 year 2 year 3
$1,500,000.00
$2,430,000.00
$3,000,000.00
3 YEAR FINANCIAL SUMMARY

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ORGANIZATION
SUMMARY
Living Grace OKC is a 501(c)3 nonprofit
organization incorporated in Oklahoma. As
a 501(c)3 we keep records of all donations
or grants. As we are primarily a non-profit,
our assets are permanently dedicated to
that purpose, our organization's activities
are also limited to those directly related to
its section 501 purpose. Every year we will
file a 990-series annual information return
and follow public disclosure requirements
set by the IRS to keep our tax-exempt
status.
LEGAL STATUS
9

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TEAM BIOS
The best hands are on deck!
.
. Founders
Crystal Verbrugghe
Chelsea Smith and Rebecca Roses
10
Crystal Verbrugghe resides in
Oklahoma City with her husband, Dirk,
and their four school age children. As a
graduate of the University of Oklahoma
with a Bachelors in Nursing, Crystal has
spent her career in the NICU,
witnessing the results of poor prenatal
care, struggling maternal mental health,
and the outcomes for mom and baby
when they do not have a strong support
system. Her passion is to see young
mothers thrive, be healthy and happy,
as well as successful in life, whether
they choose to parent or choose
adoption

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TEAM BIOS
Rebecca Roses is a mom of
three, a wife, writer and active
humanitarian. She has a heart for
providing young women with the
support and empowerment that
they deserve during pregnancy
and motherhood. Her background
is in the Training and Development
field and has always been involved
in speaking empowerment into
young adults.
11

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TEAM BIOS
.
12
Chelsea Smith is an Oklahoma native.
She is a mother to 3 children, two of
which are twins, a wife, a business owner,
a 12-year veteran Diagnostic
Sonographer, and an active humanitarian.
She has a servant’s heart and a passion
to help others thrive. She wants to help
make a difference in the Oklahoma
community by empowering, educating,
and supporting young pregnant to be
successful and thrive in their environment
whether they choose to parent or adopt.
Her background in the medical field and
former volunteer opportunities with
women will help speak empowerment into
the lives of these young women in the
Oklahoma community

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Living Grace OKC offers young pregnant women, that have already been identified as teenage mothers and at-risk,
an opportunity nurture their children in a supportive and skill embedded environment to improve their ability to develop
a positive attitude towards their future. Through Integration and assistance with resource providers our service
offerings are based on several core elements, notable among them are:
OUR SERVICES
• SERVE VULNERABLE WOMEN: identifies high‐risk young pregnant women based on risk factors shown by research to be most
predictive of serious long term negative outcomes.
• CREATE AND SUSTAIN ONE‐ON‐ONE RELATIONSHIPS: Research indicates that the single most important factor that that fosters
resiliency in high‐risk young pregnant women is a caring and
consistent relationship with an adult. Living Grace OKC will strive to provide teenage mothers in our Pregnancy and Adoption
Center program with exactly such a relationship with a professional volunteer or mentor.
• INTERVENE EARLY: Before negative vices have become ingrained. Early intervention enables us to model and instill positive behaviors
while the teenage mother’s mind is still vulnerable.
• PROVIDE MEANINGFUL EXPERIENCES: We design unique experiences for each of young pregnant woman that enable them to explore
and develop their diverse talents and interests, expand their worldviews, and learn vital relationship and life skills
13
Community Service
As part of our effort to expand our influence locally, we recently participated in a community-wide baby shower where
2,500 women and their young families were helped with essential baby items and diapers. Through this we have been
able to position our organization to demonstrate the impact we seek.

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02
03
01
Thrift store that provides clothing
Thrift store with clothing and household items
Clothing giveaways
14
Clothing Resources
OUR MAIN CURRENT RESOURCE

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02
03
04
05
01
Services for at-risk youth and families, counseling
services, emergency shelter for teens in crisis
Services for pregnant women, free pregnancy tests, STD
testing, free ultrasound at 8 – 15 weeks, parenting
classes up to a year after birth of child
Mentoring, life-skills training
.
Services for pregnant women, free pregnancy
tests, STD testing, free ultrasound at 8 – 15
weeks, parenting classes up to a year after birth
of child, adoption information, abortion
information, prenatal programs.
Resources for single mothers: educational
conferences, scholarships, children camps and
programs, clothing closet, food pantry.
15
Children and Family Resources
FUTURE RESOURCE FORECAST

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02
03
04
05
01
Personal safety plan
Access civil legal assistance from Legal Aid
(VPO, custody, divorce, u-visa etc. )
.
Transportation to stranded travelers and
domestic violence victims
.
Educational, psychological, economic and
spiritual bridges to people striving to overcome
addictions and other challenges through
spiritual orientation
.
Emergency housing
16
Domestic Violence / Sexual Assault Resources

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02
03
04
05
01
Pediatric immunizations, individual nutrition
consultations, vision services
Pregnancy testing, ultrasounds, counseling
Rehabilitative care to children age birth to 18 with
diagnoses such as congenital defects, complications at
birth, and traumatic brain and spinal cord injuries
.Services for pregnant women, free pregnancy
tests, STD testing, free ultrasound at 8 – 15
weeks, parenting classes up to a year after birth
of child, adoption information, abortion
information, prenatal programs
HIV/Aids education and counseling, breast and
cervical cancer screening, immunizations,
dental services for children
17
Medical and Prescription Assistance

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02
03
04
01
Therapeutic services for children who are
demonstrating symptoms of emotional disturbance
Mental health and substance abuse services,
health living skills, preparing for college,
building healthy relationships
Training and testing for students from age 16
and above for drug education and prevention
Individualized treatment, group therapy and life
skills training
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Mental health and substance abuse counseling

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02
03
01
Housing for mothers and their children
Parenting program, Parent-Child Interaction
Therapy
Various programs to eliminate racism and to
empower women
19
Single Moms Resources

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02
03
01
Emergency food, diapers, clothing and blankets for
infants and toddlers.
Educational conferences, scholarships, children
camps and programs, clothing closet,
food pantry
20
Food Resources

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02
03
01
Provides domestic violence and sexual assault
crisis services, housing, child care, and a resale
shop
Resources for single mothers: educational
conferences, scholarships, children camps and
programs, clothing closet, food pantry
21
Housing Resources

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MARKET CONTEXT AND
NEED
A closer look at pregnancies and births among teenagers in Oklahoma finds
differences based on age and race. Older teens experience pregnancy and birth at much
higher rates than their younger peers. In Oklahoma 69 percent of teen pregnancies in
2010 and 70 percent of teen births in 2013 were to older teens (18- and 19-year-olds).
The rate of pregnancy among 18- and 19-year-olds is more than three times that of 15- to
17-year-olds. In addition, at 76.1 per 1,000 females, Oklahoma had the second highest
birth rate among older teens of any of the 50 states in 2013. While rates of pregnancies
and births have been dropping in all age groups, older teens have not seen the same
sharp declines as younger teens.
Pregnancy rates among 18- and 19-year-olds have declined 26 percent between
1988 and 2010, compared to 47 percent among teens ages 15-17. Birth rates vary by
race and ethnicity as well. Hispanic, black and Native American teens have higher rates of
births than white and Asian teens. Hispanic teens have the highest birth rates of any racial
or ethnic group—69.2 births per 1,000 girls in 2013. This group has seen slower declines
as well; the birth rate decreased 25 percent between 1991 and 2012, compared to 33
percent among non-Hispanic whites.
.
Oklahoma had the third highest teen birth rate in the United
States in 2013. More than 5,000 babies were born to girls
ages 15 through 19—approximately 14 per day. While
states have experienced significant declines in recent
years, teen pregnancy and birth rates in the United States
remain among the highest in the industrialized world.
22

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Teen Pregnancy
• In Oklahoma, there were 8,860 pregnancies, or approximately 69
pregnancies for every 1,000 girls ages 15 through 19, in 2010, the most
recent year for which data are available.
• Although the state’s teen pregnancy rate declined 34 percent between 1988
and 2010, Oklahoma still had the sixth highest teen pregnancy rate in the
nation in 2010.
Teen Birth
• Oklahoma had the third highest teen birth rate in the United States in 2013.
• In 2013, Oklahoma saw 5,310 births among girls ages 15 through 19—
that’s approximately 14 births every day.
• In 2013, 19 percent of teen births were not the teen’s first. Among girls
ages 18-19, 23 percent of births in 2013 were not their first.
• Among teen births in 2013, 82 percent were to unmarried teens. • Between
1991 and 2013, the state’s teen birth rate declined by 40 percent.
Youth Risk Behavior Survey (YRBS)
• According to the 2013 YRBS, 50 percent of high school students in
Oklahoma have had sexual intercourse. This ranges from almost 31 percent
of freshmen, to 65 percent of high school seniors
23
MARKET CONTEXT AND NEED

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YEAR
2
YEAR
3
YEAR
1
350+ YOUNG PREGNANT WOMEN
900+ YOUNG PREGNANT WOMEN
1,400+ YOUNG PREGNANT WOMEN.
MARKET SEGMENTATION ANALYSIS
24
These numbers represents the young pregnant women who are dealing with pregnancy decisions and situations in
Oklahoma, which Living Grace OKC will impart over the next 3 years

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Make Efficient Use of Scarce Resources.
Targeting limited resources to communities that
have the highest teen birth rates can make a
considerable difference. In Oklahoma, this might
mean focusing on specific geographic areas with
higher rates or numbers of teen births. For
example, national research by the National
Campaign to Prevent Teen and Unplanned
Pregnancy found that teens in rural counties had
higher birth rates than those in urban or suburban
areas. It could also mean focusing on certain
high-risk populations, such as older teens, certain
racial or ethnic groups, teens who already have a
child, or youth in foster care
Improve Access to Information and Services
Ensure that programs focused on supporting
young parents, including home visiting programs,
also focus on helping delay a subsequent
pregnancy. Maintain access to affordable and
effective family planning services for low-income
teens and young adults to help avoid unplanned
pregnancy. These include, for example, eligibility
for family planning through a subsidized
insurance.
Consider the Role of Parents and Trusted
Adults. In national surveys, more than three in
four teens say it would be easier to postpone
sexual activity and avoid pregnancy if they could
have open, honest conversations with their
parents. Teens consistently say it is their
parents— not their peers, partners or popular
culture—who have the most influence on their
decisions about sex. But these parental
conversations don’t always occur, for a variety of
reasons.
MAKE EFFICIENT USE OF SCARCE RESOURCES

1
Improve Access to Information and Services Consider the Role of Parents and Trusted Adults
Target Market Segment Strategy
25

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AboutyourCompanySlogan 26
THRIVE OKC
thriveokc.org
MARTHAS FOUNDATION
marthasfoundation.org
PIVOT
pivotok.org
TYPE LOCAL (OKLAHOMA) NATIONAL NATIONAL
CARF ACCREDITATION YES NO NO
DONOR PLAN YES NO YES
STAFF POPULATION 25+ 50+ 100+
VOLUNTEER POPULATION 100+ 250+ 250+
PROGRAM MODEL
(OPERATING A SIMILAR MODEL ON A
SCALE OF 1-5)
4 3 2
MATURITY EST 2012 EST 2010 EST 1972
COMPETITOR MATRIX
As a startup non- profit, we are not necessarily competing within any verticals with other non profits in Oklahoma since we can often do better in
program execution through collaborating - which draws attention to that vertical. However, every non-profit is competing with others for donation
dollars and there is no proven way to access this donations or grants (as the case) than getting in the pool of competition for this funds with
other non-profits. Thus, it is necessary to identify our competition and draw a matrix to understand the dynamics of this market

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S
W
T
O
• Defined Target Segment
• Volunteer programs
• Insufficient Fundraising activities
• Limited Fund
• Insufficient Staff
• Social Media Campaigns.
• Professional Grant Writer
• Promote better relations with resource
providers
• Loss of funding Support
• State legislations
Strengths
Weakness
Opportunities
Threats
SWOT
27

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Resources
First is the creation of a
network of contacts with
resource providers
.
The second is the
recruiting and training of
volunteers.
.
Volunteers Fundraising
The third is the
development of
fundraising strategies.
STRATEGY AND
IMPLEMENTATION SUMMARY
There are three focuses to Living Grace OKC center’s program implementation
28

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Fundraising Strategies
• Our funding sources include private donations, grants from private foundations,
fundraiser events and business sponsorship. The program's fundraising Coordinator has
established a number of contribution options that a supporter can select from.
• E donation : COMMUNITIES FOUNDATION OF OKLAHOMA online payment portal
• Government and Foundation Grants
• Corporate Giving and Sponsorship: Businesses can provide cash or grants. Businesses
will be encouraged to participate in the living grace OKC fundraising events that will take
place throughout the year
29

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Marketing Strategy The goal is to raise the visibility of program to assure that:
• The target segment are reached;
• Funding sources will support the program;
• Adults will volunteer to be mentors.
• DONOR STEWARDSHIP 01
• PERSONALIZED
COMMUNICATION
• WEBSITE
PERFORMANCE
• SOCIAL MEDIA & EMAIL
OUTREACH
02
03
04
SOCIAL MEDIA & EMAIL OUTREACH
Visual marketing on Facebook,
Instagram and Linkedin
We will incorporate clear call to
actions in our email outreach with
compelling visuals dished with a
personalized message
To have a lasting impact on our
supporters which will keep them
committed to our organization, we will
create priority programs as a way to
delight them. We want to make our
donors feel like heroes, which they are!
We will be telling real life stories as
an approach of mode of outreach to
create a deep personalized
connection with our audience. This
will also foster relationships with our
supporters
WEBSITE PERFORMANCE
We want people to able to find us
easily, we will employ an SEO
expert to optimize our site. And a
blog, updated on a daily basis to
increase our rank score
PERSONALIZED COMMUNICATION
DONOR STEWARDSHIP
30

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Funding Forecast
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem
Ipsum has been the industry's standard dummy text ever since the 1500s,
Funding Forecast
Year 1 Year 2 Year 3
Funding
Foundation Grants $500,000 $750,000 $1,100,000
Federal Grants $100,000 $176,000 $240,000
Donations $250,000 $355,000 $565,000
Fundraisers, events, sales $500,000 $874,764 $1,407,502
Total Funding $1,350,000 $2,155,764 $3,312,502
Direct Cost of Funding Year 1 Year 2 Year 3
Costs $0 $0 $0
Other $0 $0 $0
Subtotal Cost of Funding $0 $0 $0

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FINANCIAL SUMMARY
Living Grace OKC will build funding support from
Government and private donors in the community
at an aggressive rate of growth. Yet it will take
three years before funding from these sources
becomes strong enough to expand the program.
The primary expenditures for the program are
for the house purchase, marketing and the
program activities for which we are established
. Therefore it is essential that due diligence is
applied to fund allocation for these critical
program responsibilities. An effective
communication system will be established to
report fiscal data so adjustment can be made
quickly to assure the health of the program.
Important Assumptions
The key underlying assumptions are:
• We assume a slow-growth economy, without major
recession.
• We assume that there are no unforeseen changes in
• government grant funding availability.
• We assume a continued need for support by at risk
young pregnant women
• We assume broad community support for young
pregnant women.
Surplus and Deficit
Funding $1,350,00 $2,155,764 $3,312,502
Direct Cost $0 $0 $0
Other Costs of Funding $0 $0 $0
Total Direct Cost $0 $0 $0
Gross Surplus $1,350,00 $2,155,764 $3,312,502
Gross Surplus % 100.00% 100.00% 100.00%
Expenses
Staff and Management Wages $600,000 $600,000 $600,000
Marketing and Advertising $35,000 $35,000 $35,000
Depreciation $0 $0 $0
Events and fundraising costs $25,000 $25,000 $35,000
Utilities $15,000 $19,000 $25,000
Paper/Printing $3,500 $4,000 $4,000
House Purchase $750,000 $0 $0
Dues & Taxes $7,000 $7,000 $7,000
Training
Security
Bookkeeping
Telecommunications
Travels and meetings
$10,000
$5,000
$6,500
$2,500
$7,000
$15,000
$5,000
$6,500
$3,000
$10,000
$19,000
$5,000
$6,500
$4,500
$10,000
Total Operating Expenses $1,466,500 $776,400 $751,000
Surplus Before Interest and Taxes $0 $0 $0
EBITDA $0 $0 $0
Interest Expense $0 $0 $0
Taxes Incurred $0 $0 $0
Net Surplus $-51,900 $0 $0

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FINANCIAL SUMMARYPro Forma Balance Sheet
Assets
Current Assets
Cash $912,783 $1,268,091 $1,843,979
Other Current Assets $0 $0 $0
Total Current Assets $912,783 $1,268,091 $1,843,979
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $912,783 $1,268,091 $1,843,979
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $90,087 $110,668 $179,438
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $90,087 $110,668 $179,438
Long-term Liabilities $0 $0 $0
Total Liabilities $90,087 $110,668 $179,438
Paid-in Capital $64,600 $80,000 $80,000
Accrued Liabilities ($38,500) $123,696 $177,422
Surplus/Deficit $32,196 $53,726 $73,118
Total Capital $64,600 $80,000 $80,000
Total Liabilities $128,587 $234,364 $356,860

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FINANCIAL SUMMARY
Pro Forma Cash Flow
Cash Received
Cash from Operations
Cash Funding $1,414,600 $1,754,934 $2,959,018
Subtotal Cash from Operations $1,414,600 $1,754,934 $2,959,018
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $1,414,600 $1,754,934 $2,959,018
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $716,500 $776,400 $751,000
Bill Payments $103,713 $128,218 $160,730
Subtotal Spent on Operations $820,213 $904,,618 $767,730
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $820,213 $904,618 $767,730
Net Cash Flow $594,387 $850,316 $2,191,288

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35
RISKS & MITIGATIONS
BUSINESS AREA RISK MITIGATION PLAN
Funding and Investment LIVING GRACE OKC will be focusing resources on
capacity‐building and at the local level. The
biggest risk to the planned case is that we will not be
able to raise investment capital to support Expansion
efforts.
Engage in a feasibility analysis of every
expansion effort such that new initiatives
are only launched when there is adequate
start‐up capital, a committed anchor
philanthropist and community support.
Capacity Constraints Expansion efforts are significantly staff intensive
and
have the ability to drain resources
Invest in resources by adding other new
fundraising positions.
Marketing Low local brand awareness Leverage relationships with other non
profits
Program Materials Protection of our intellectual property. We will conduct a detailed due diligence
process and establish a Memorandum of
Understanding with potential Affiliates
and new Chapters.

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THANK YOU
WWW.LIVINGGRACEOKC.COM

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