All the latest Social Media apps and how to use them effectively Created for the Sunbed Association with example from the tanning industry

1. Social Media Power
by Adele Tomasin
!
www.adeletomasin.com

2. What happens in 60 seconds?

3. The UK is now a “smartphone society”
Ofcom -The Communication Market report - 2015
The age of Mobile
Smartphones have surpassed
laptops as most popular device
for getting online
Real time marketing becomes
essential - a company risks to
become “out of date” like its
content

4. The UK is now a “smartphone society”
Ofcom -The Communication Market report - 2015
The age of Mobile
72% of internet users have a Social
Media Profile
Facebook = highest reach and
frequency of use
19% of Fbook users go online 10 times a
day or more
25% of adults say they are hooked on
Social Media
25% of Twitter followers use it to make a
complaint

5. Search Engine Land Consumer Survey 2014
The age of Mobile
88%YES

6. What’s Social Media?

7. 1.59
1.44

8. Good Branding
Shop Now - Action button
Promotional cover page
1 single picture per post
use of #
Link to blogs on website (use
specific pages not just home
page)
Sharing of events / co-
promotions
Sharing of articles / industry
trends
Personal Customer Messages
Entertaining content

9. Social Customer Service
Customers prefer to contact brands
on social media rather than on the phone
Anticipate customers problems and always reply to complaints
1. Shorten response time - 32% of social customers expect a
response in 30 min 42% in 60 min - Barclays has one of the
faster response, on average 38 min
2. have a system in place
3. 71% of customers who experience a positive social
customer care are likely to recommend the brand to others.
4. 30% of tweets including company names don’t include a
handle
5. Set up google alerts with keywords
6. Be Human - KLM #happytohelp
http://digitalmarketinginstitute.com/blog/2016-01-26-4-ways-deliver-outstanding-social-customer-service/

10. New Facebook Algorithm
Feeds will appear if there’s a high probability of the person both rating
the story high and engaging with it.
Distribution of the story will change based on users’ engagement
(based on Feed Quality Panel)
1st Feb 2016 - Facebook Newsroom
Page posting Tips
Post consistently - use a calendar /
scheduler
Target your posts (activate under
Settings - Audience optimisation)
Select relevant interests & location
Boost important posts

11. Get more Facebook Fans
✦ Ensure you claim your Facebook page and
is a brand / local business (not a profile)
✦ Create amazing content - talk about topics
your fans find interesting
✦ Be personable
✦ Always reply to comments / posts
✦ 80/20 rule - 80% of content informative,
20% promotional
✦ Talk about one topic at a time, with 1 picture
✦ Follow experts/leaders in your field
✦ Add Facebook like Box to your website
✦ Share your page and get your friends to
share it
Share pictures and VIDEOS
Hold photo contests
Boost Posts

12. Photo Contests
★ Get your fan base to post
content and share it
automatically on their pages.
★ Works with Facebook / Twitter /
Instagram
★ Get emails and profile of all
participants
★ Discover your top influencers
★ Track impact
!
INCREASE FUNBASE

13. Boost Posts
Select:
Budget
Audience
✦ Location - miles from cities
✦ Interests - tanning / holidays / nails
✦ Age
!
Get estimated reach based on interests
Select how long the boost is active and
maximum budget
!
EXTREMELY TARGETED ADVERTISING!

14. 320M
1B
Monthly Active Users
Unique monthly visits to sites
with embedded tweets
79% Accounts outside of the USA
80% Active users on Mobile

15. Listen to the conversation
Create the conversation
Follow people back
Make sure to reply to comments
/ mentions
Retweet
Regular, high quality content
80/20 rule - 80% of content
informative, 20% promotional
Use engaging VISUAL content
Monitor # and trending topics
Add Twitter Follow Button on
your website

16. Content discovery tools
https://content-discovery-tools.zeef.com/robin.good#block_3252

21. ★ 4 times more engagement than other platforms
★ 50% of Millennial consider Instagram one of
the top 10 channels to discover new products
★ the human brain processes visual content
60,000 times faster than written content
★ 68% of users are women
★ 70% of users check Instagram at least once a
day
★ UK is the 4th country for number of users after
USA, Brazil, and Russia
★ posting videos can generate 3x more
engagement than written posts
What’s your Brand Strategy?
!
❖ Increase awareness?
❖ Sell products?
❖ Get more fans?

22. 1. Keep a consistent message
2. Get at least 5 good images at the start
3. Post on Sundays, Mondays, Thursdays
4. Add 11 # for maximum engagement
5. Mix brand specific #, industry # and trending #
6. Share your high quality photos on other socials
7. Extend your reach by following influencers
8. Encourage comments - ask questions
9. Reply to comments and @mention the commenter
10.Like, comment, contact influencers / popular posts

23. #Love - 878M posts
#Instagood - 459M posts
#me - 316M selfies
#followme - 293M posts
#follow - 289M posts
#tbt - Throwback Thursday - 344M posts
#cute - 321M posts
#photooftheday - 335M posts
#happy - 303M posts
#beautiful - 306M posts
#girl - 230M posts
#picoftheday - 254M posts
#selfie - 253M posts
#summer -224M posts
#fun - 213M posts
#smile - 206M posts
#friends - 224M posts
#fashion - 255M posts
#tanning - 3,4M posts
#tanned - 1,7M posts

24. High quality time lapse videos - speed up or slow down
Takes a burst of pictures and puts them
together in a high- quality mini video
Combines multiple pictures into one

26. Millennials crave relevancy and
engagement.
Born and raised in the sea of
information, millennials switch off
from content that doesn't speak to
them.
!
Very short attention span!
http://www.growthbusiness.co.uk/growing-a-business/marketing-strategies-and-research/2495606/harnessing-big-data-to-market-to-millennials.thtml#sthash.a9KINM3A.dpuf
“Discovery is ever changing, Generation Z are increasingly using platforms such as
Snapchat and Instagram to discover and engage with brands, which is why
these platforms become so valuable.”
Henry Joseph-Grant, Technology Entrepreneur and Angel Investor involved in building Just Eat from start up to £1.4billion IPO

27. It emulates human behaviour and psychology
When we communicate face to face, our moments disappears
Facebook is for updates on family and friends
Instagram for beautiful pictures
Twitter the conversation at a cocktail party
Snapchat changed the rules
Snapchat captures teenagers who want to be cool and close their rooms
End of 2013 - Stories
Aug 2014 - 40% of USA 18s use it daily
Early 2015 - Discover - top media companies
May 2015 - 100M daily users - 400M snaps / day
Sep 2015 - 4Billion daily video views
Jan 2016 - 36% 18-29 Americans have snapchat
!
NOW - 7 billion video views every day!!

28. and the WHITE HOUSE
White House digital strategy = meeting people where they are
on the social media platforms they use
The White house account validates the importance of
snapchat in reaching younger mobile users who don’t
consume news and media through traditional channels
On the 12th of January it launched the
official SnapChat Story taking 18-34 yrs
old behind the scenes of the White House
State of the Union preparations never
shown anywhere else
Berny Sanders (democratic challenger) is also running
a 9 day campaign on Snapchat in Iowa
- geofilter - Feel the Bern-

29. https://www.youtube.com/watch?v=m_wmWMkjB3U
Superwoman - Types of people on

30. 1B + Total users
80% Traffic from outside the USA
6B Hours of video uploaded every minute
1B Views per day
78% UK teens watch it weekly
1.9M UK unique visitors
79% UK moms with kids use YouTube (18-34)

31. Linking Facebook and
YouTube

32. https://www.youtube.com/watch?v=Jiz36tOYo84
Linking Facebook and
YouTube

33. http://expandedramblings.com/index.php/vine-statistics/
200 M
100 M
1.5
Billion
12
Million
Active monthly users
People watch videos every month
Videos played every day
Videos uploaded to twitter every day

34. Teens and 20 yrs olds!
❖ Entertainment!
❖ #!
❖ Trending tags!
❖ Channels!
❖ Popular!
❖ Featured Viners (stars)!
❖ Playlists

38. THANK YOU
Pic Motion
!
www.AdeleTomasin.com
For Next Time