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Marketing Myopia

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Daniel Adidwa
Daniel Adidwa

This is my view on Marketing Myopia.

BusinessActualités & Politique
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Marketing myopia ,[object Object]
Marketing myopia “ the name given to the theory that some organizations ignore the fact that to be successful, the wants of customers must be their central consideration.” (http://dictionary.bnet.com/definition/marketing+myopia.html )
Symptoms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Successes ,[object Object],[object Object],[object Object]
Failures ,[object Object],[object Object],[object Object]
Modern day relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons we can learn ,[object Object],[object Object],[object Object],[object Object]
We need unconventional management Conventional management is a symptom of marketing and management myopia because the system in which managers are groomed is indiscriminant of whom it captures and who’s mind it handicaps by restricting their thinking to “tried and tested” thought processes.
In conclusion ,[object Object]

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Marketing Myopia

  • 1.
  • 2. Marketing myopia “ the name given to the theory that some organizations ignore the fact that to be successful, the wants of customers must be their central consideration.” (http://dictionary.bnet.com/definition/marketing+myopia.html )
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. We need unconventional management Conventional management is a symptom of marketing and management myopia because the system in which managers are groomed is indiscriminant of whom it captures and who’s mind it handicaps by restricting their thinking to “tried and tested” thought processes.
  • 9.