Thousands of people launch crowd funding campaigns every single day. It is critical to take a few simple steps to make sure you have funding success.

2. WHAT IS CROWD FUNDING?
Crowdfunding is the practice of funding a project by
raising money from a large number of people via the
Internet.
Although the funding appears organic, most people do
not realize that it is a process that can be manipulated
and improved.

3. THE DATA:
Kickstarter and Indiegogo are the leading crowdsourcing sites,
with Kickstarter maintaining a 39% traffic advantage
The first week of a campaign is critical: Projects with 25% or
more funded in the first week have an 80% chances of
meeting their goal
Fewer than 50% of projects meet their goal

4. HOW IT WORKS:
Internal algorithms
ranks who show up
high on crowd
fundng sites
Inbound links
throughout the
Internet flow back
to campaign page
to create “link bait”
Effective use of
social media raises
campaign ranking
Aggregate of
comments on
campaign
boosts ranking
PR buzz
around product
attracts
additional
viewers
HIGH VISIBILITY=
BETTER ODDS OF
FUNDING SUCCESS

5. MARKET OPPORTUNITY
Crowdfunding is currently a $16 billion global industry.
In 2013, a World Bank study estimated that it will
become a $93 billion market by 2025, and described
this growth of 6x industry size in 10 years as a
“relatively conservative” estimate.
Crowdfunding’s Potential for the Developing World. 2013. infoDev, Finance and Private Sector
Development Department. Washington, DC: World Bank.