2. Which Is Important?
◦ It is a small presentation for SMALL BUSINESS companies.
◦ Which is most important for them ?
i. Mobile Apps
ii. Mobile Website
◦ We had done survey with 800 small business website owners,
who have both mobile app and mobile website.
3. Factors To Count Total Value
◦ Best ROI
◦ Higher Usage Rate
◦ Customer Preference
◦ Repeat Customers
◦ New Customer Generation
4. TOTAL
VALUE
BEST ROI CUSTOMER
PREFERENCE
REPEAT
CUSTOMERS
NEW CUSTOMER
GENERATION
HIGHER USAGE
RATE
Mobile AppMobile Website
Mobile Website 39%
App 61%
Mobile Website 19%
App 81%
Mobile Website 14%
App 86%
Mobile Website 25%App 75%
Mobile Website 39%App 61%
5. What You Lose?
◦ Without having both Mobile Application & Mobile Website,
you will lose at least 25% of your customer’s share of mind!
Mobile WebsiteMobile App
6. Which Is More Important?
◦ Without having both Mobile
Application & Mobile Website,
you will lose at least 25% of your
customer’s share of mind!
10% 9%
SAY MOBILE APP SAY MOBILE WEBSITE
81% of intelligent business
owners recognize that both
are equally important!
7. Mobile App/Website Development
◦ Do you really think Mobile App
Development companies can make
innovative solution for your
business?
24% 19%
SAY MOBILE APP SAY MOBILE WEBSITE
57% of intelligent business
owners recognize that both
are equally important!
8. Push Notification
◦ Open Rates : 97% Push notifications built in to the mobile
apps.
◦ Email Marketing : Only 3% of your customers read your
messages when delivered via email.
It happens that all of your customers don’t have smart phone
which are compatible with mobile apps. Even more than 29%
will not be reached with mobile apps alone.
9. Mobile App Business
◦ In 2017, Mobile application development business will
balloon to over 38 BILLION dollars!
◦ By 2015, more than 782 million people will be mobile only
users, not owning laptop or desktop computers.
10. Mobile Website
◦ In 2017, 69% of customers prefer to
use MOBILE WEBSITE over full desktop
versions.
11. Mobile Website Mobile Apps
◦ Audience Reach : Viewable by
anyone with mobile browser
◦ User Experience : Limited by
bandwidth, technologies and site
performance, but improving
◦ Graphics & Effects : Limited by
bandwidth and technology
◦ Hardware Access : Limited.
Device geo location can be utilized
◦ Audience Reach : Viewable by
anyone with mobile browser
◦ User Experience : Capable of
very robust user experiences
◦ Graphics & Effects : Superior.
Graphics may be stored locally.
◦ Hardware Access : Unlimited.
Camera, microphone, GPS, etc.
12. Mobile Website Mobile Apps
◦ Development Ease : Used
standard tools & technologies
◦ Development Resources :
Built once & deployed for all devices
◦ Cost : Less expensive than mobile
app
◦ SEO : Can be found through
standard search. Main website
redirect to mobile site when mobile
is detected
◦ Development Ease : Unique
programming languages & s/w
development kits are required
◦ Development Resources :
Built for individual devices & OS
◦ Cost : More expensive because
multiple devices or OS are targeting
◦ SEO : Can be found through app
store search or linked from a
website
13. Connect With Us
◦ Check out our portfolio on mobile apps here.
◦ Do you want to create mobile app for your business. Let’s
discuss your requirement.
◦ Email us : sales@aditmicrosys.com.au
◦ Twitter : twitter.com/aditmicrosysau
◦ Facebook : facebook.com/Adit-Microsys-887908624668076/
◦ LinkedIn : linkedin.com/in/aditmicrosys-australia
◦ Google+ : plus.google.com/+AditmicrosysAu
http://aditmicrosys.com.au/portfolio/
