An idea of Mobile App and it's marketing plan

2. ABOUT THE APP

6. Enter the event you want to plan
BIRTHDAY PARTY KITTY PARTY
CONFERENCE
RECEPTION
SOCIAL GATHERING
ANNIVERSARY
FRIENDS OUTING
FAMILY GATHERING

7. You will be given ideas in accordance with the event:
• Decorations
• Accessories
• Places of your choice
 Cuisine
 Budget
 Ambience
• Invitations
• Songs playlists
• Planning tactics
 To do list
 Guest list
 Shopping List
• Reviews from people

8. MARKETING PLAN

9. EXECUTIVE SUMMARY
Every individual needs to organize an event, be a family event or
official event or friends get together
Most of them hire a professional event planner for this or invest
a long time on planning it themselves
“Plan your Event” app will enable the customers to plan their event
with convenience and in less time and even publicise it

10. PROPOSED COURSE OF ACTION
LAUNCH OF THE APP
PUBLICITY
Videos
Online Contests
Contests in Malls
Professional event planners publicizing the app
LINKING APP WITH OTHER APPS
LINKING APP WITH DELIVERIES OF ACTUAL MERCHANDISE
ADVERTISEMENTS

11. “PLAN YOUR EVENT” helps the customer in
the four aspects of planning

14. SITUATION ANALYSIS (2.1)
Potential Customers of the app “Plan your Event” are
middle class people and college students.
Many collaborations of other apps, creative YouTube
channels, merchandise sites etc. can be done with the
app.
Competitors are the apps which offer some the
selective features of the app like food menu and
reviews, places reviews and images.

15. SITUATION ANALYSIS (2.2)
Target customers are:
1. Middle class people 2. College students
• Cannot afford professional event planners
• In search of experienced people to give ideas and
suggestions about food, place, price etc
• Cannot invest much time in event planning. They like things
to happen in an easy and convenient way with minimum
expenditure

16. Company’s goal is to relieve the
customers of the stress and pressure
they go through during the event
planning and also save their money
invested on professional event
planners

17. FOCUS
• Company’s focus is on:
To become world wide used app in the long run
To become the first choice or first step for every event
planning
To collaborate with merchandise websites to make shopping
easier for the customers and earn commission money
• Performance Benchmark:
500000 installs in one year with price $5.99
• Net Income(in one year):
500000 * ($5.99) + Revenue from concessions

18. • Customers
• Collaborators
• Competitors
• Context
STRATEGY

19. TARGET MARKET

20. CUSTOMERS
• Parents: To organize birthday parties for their children
• Individuals (30-40 years) – Family gatherings, conferences,
Social, gatherings, friends get
together
• College students (16-22 years) – DJ parties,
Department
outings

21. COLLABORATIONS
Collaborations with different apps to give unique features to the
app in the most efficient way:
• Gaana.com – Playlists in accordance with parties can be
suggested through this app
• Facebook – Guest list can be synced with Facebook enabling the
host to make sure no one is left
• Creative YouTube channels – Suggestions and recommendations
about the decorations can be made through these videos
• Designing websites – These websites can be used for the ideas
like invitations design etc.

22. COMPETITORS
• The app “Event Planner” that offers planning features like to-do-
list, shopping list, guest list, reminders etc. serves one of the
features of the app
• “Google Maps” show places suitable for the outing and also
shows the pathway making it convenient for the customer and
serving one of the features of the app
• “Zomato” gives the customer food menu and reviews about the
place in reference to budget, quality and experience of other
customers serving one of the features of the app.

23. VALUE PROPOSITION

24. CUSTOMER VALUE
• The App gives the customers the ability of being their own event
planner in an easy and convenient manner without any stress or
money expenditure on professional event planners
• The positioning is done in colleges for the students, in malls, in
universities where events are organized now and then and
middle class people who cannot afford event planners and have
to do the planning being very efficient in terms of time and
money.
• Target customers look for a time saving and convenient manner
to plan an event big or small, this calls for a place where all the
things are placed so that nothing is left out. This app serves this
feature.

25. COLLABORATOR VALUE
• More number of installations and increase in popularity of the apps
among the target customers
• Increased subscriptions for the videos
• Increased purchase and popularity of the designs
• The apps, creative videos and designing websites chosen are the
popular ones for the specific features of the app
• Increase in popularity of the app will also be attributed to the
increase in popularity of the app. This could even result in increase in
sponsors for the app

26. TACTICS

27. PRODUCT
• The product is the app “PLAN YOUR EVENT”
• It offers unique features:
• Ideas to the customers for the events they want to organize in
accordance with the particular event
• Decorations
• Places suitable according to their budget and choice
• Accessories, Playlists
• Small games for a party
• Suggestions from the people who have organized such event
already
• Connecting to the people and publicizing the event planned on
social media

28. BRAND
The logo gives the feeling of fun
while organizing the event

29. PRICE
Premium Price of App - $5.99
Premium charges for –
• Download of playlists
• Purchasing the designs of invitations
• Purchasing other accessories

30. INCENTIVES
• Special offerings and discounts in merchandises for
completing different levels on the app. Different levels
will be covered by posting pictures of each new event
organized.
• Special allowances will be given on premium charges
for using apps, ordering designs and merchandise for
different levels achieved by the user.

31. • Online Contests of event planning from Facebook page
• Professional event planners could also be asked to recommend the
app with their credibility to their clients and their relatives and
friends
COMMUNICATION

32. •App can be distributed among college students
to plan their outings during a college fest as a
trial version
•Professional event planners can be asked to
provide their clients with the app so that the
meetings are minimum and they can handle
multiple events simultaneously
DISTRIBUTION

33. IMPLEMENTATION

35. INFRASTRUCTURE
Management Team
Marketing Team
Technical Team
Creative Team
Makes sure all the teams are doing their work to make the app better
App success analysis
Carry out all the publicity activities to make the customers aware of
the app and enhance its brand value
Repair any technical glitch in the app as soon as it is recognized
Communication Team Reviews from customers, Feedback Analysis
Collaborations with other companies or apps
Introduce new features to the app to make it user friendly and attractive
Appearance and layout of the app

36. PLAN YOUR
EVENT
YOUTUBE
CHANNELS
APP
Gaana.com
FACEBOOK
DESIGN
WEBSITES
Creative videos
Songs playlists
Designs of invitations etc.
Guest Lists
WEBSITES FOR
MERCHANDISE
Accessories for Decorations
COLLABORATIONS

37. Technology Management
Customer Strategy & Relationships
(Marketing)
Customer Acquisition (Sales)
Product Development
Quality, Process Improvement & Change Management
Feedback Analysis
Management Responsibility
PROCESSES

38. SCHEDULE
APP LAUNCHMid May
CONDUCT ALL
PUBLICITY ACTIVITIES
May to June
CAMPAIGNS FOR
REVIEWS FROM
CUSTOMERS
June and July
FEEDBACK ANALYSISAugust
IMPROVEMENT IN APPOctober