5G and its implications

1. Aditi Salian | 122446214
asalian@myseneca.ca
MKM915 SAA
Prof : Jason Dojc
7th March,2022

2. 5G will revolutionize
how the society is
connected, as well
as how
individuals conduct
business and their
lifestyle
• 5G provides us with a peek into the future. It's a genuine
game-changer in terms of allowing consumers to access
emerging technological capabilities.
• The hype around 5G, the wireless technology, and the
benefits it offers appears to be growing with each day.
Technological businesses all over the world claim that 5G will
alter the society since it is 100 times quicker than existing 4G
connections.
• In the past, technological restrictions such as slow networks
and unstable connectivity made it difficult to have a seamless
digital experience. When it comes to sending quick
messages to customers, lagging media and advertising
content is useless.
• As a result, it's no surprise that more than 90% of marketing
professionals around the world believe 5G will have an
influence on the industry over the next decade.
Aditi Salian | 7th March 2022 2

3. Let’s start by
understanding what
is 5G?
• 5G denotes for 'fifth generation wireless network,' and it is supported by a
completely different technical architecture than previous networks such as 1G,
2G, 3G, and 4G. Data bandwidth and lag rates have greatly improved with each
generation, enabling data and internet apps to expand in unison.
• 5G is the most significant advancement to date. 5G is predicted to offer speeds
ranging from 10 to 60 gigabytes per second. This speed will enable the
transmission of complicated data and media more smoothly .
• By 2025, 15 percent of the world's mobile consumers are expected to be on 5G
technology. Aditi Salian | 7th March 2022 3

4. How 5G will change Marketing
Enhanced Experiences :
With 5G, digital advertisements might appear on more displays,
places, and even alternate realms. This implies that digital
advertisements can run in more places, giving users a more seamless
and reliable experience. Gartner predicted that 100 million people will
engage in augmented reality online and in stores thanks to 5G. With
the advent of 5G networks, marketers will be able to explore more with
these immersive, sophisticated technology. As a result, the user
journey has the potential to become significantly more engaging and
enjoyable.
Customization :
With 5G, data collecting is projected to increase significantly. Highly
personalized experiences that combine extensive client data with real-
time analytics are now possible thanks to 5G data transfer speeds
.Because of the smooth, ongoing communication, mobile devices
connected to 5G will generate a vast volume of data. As a result, this is
great news for marketers.
Wearables & IoT :
With 5G, there will be a more seamless integration of VR and AR into everyday life. But it isn't just about advertisements. It's also likely that
content marketing may become significantly more engaging. Due to the elimination of buffer time and other barriers, 5G can increase the ability to
interact with high-quality information. On a 5G network, IoT device performance will improve dramatically. Despite the fact that many gadgets can
operate on 4G, due to the limited capacity, connectivity between devices cannot rely on delivering large amounts of data. This issue is resolved
by 5G's development in this area, as well as quicker speeds, which enables for stronger connectivity between devices.
Aditi Salian | 7th March 2022 4

5. How can you prepare for 5G?
• Optimizing your digital marketing software system with tools that enable you take full
advantage of the 5G data is a smart option. Marketing will be fully data-driven in a 5G future,
with messages sent to individuals rather than the crowds.
• You'll try to exert influence at every microsecond of decision-making. This means you'll
have to collect, evaluate, and react to information in real time.
• This objective will necessitate financial investments and meticulous management. A good
place to start is with a customer data platform
• In today's rapidly changing marketing environment, 5G represents a huge creative and
strategic potential. It will change the business by allowing marketers to build new consumer-
brand relationships.
• It's useful to start thinking about substantial questions now, such as: What if bandwidth and
lag period were no longer a problem? What kind of projects would we come up with?
• Could we make use of augmented reality and virtual reality? Could we improve our
marketing by using additional customer information or a customer data platform ?
• Don't wait for the consumer data transformation to arrive before jumping into the new digital
marketing era. Aditi Salian | 7th March 2022 5

6. Conclusion
• With this very large amount of data accessible to businesses,
the risk of data intrusion and exploitation will rise over time.
• This covers IoT, because IoT gadgets can be created by
anyone, hence all service providers must comply with privacy
rules.
• Consumers should be notified of all the information that
organizations will be demanding from them, as well as how
they should disclose only restricted data in order to reduce the
risk of data theft.
• To conclude, as technology progresses, businesses will
develop quickly, and individuals will be able to communicate
with one another at a faster rate, but this will come at
an expense.
• As a result, businesses and customers should be well-
informed before so that it will benefit everyone.
Aditi Salian | 7th March 2022 6

7. Work Cited
• Marnewick, Ghia. “Impact of 5G on Digital Marketing.” Aumcore, Aumcore, 3 Dec. 2021,
https://www.aumcore.com/blog/2021/12/03/impact-of-5g-on-digital-
marketing/#:~:text=Unfortunately%2C%20slow%20data%20and%20latency,across%20various%2
0social%20media%20platforms.
• Bloomberg.com, Bloomberg, https://www.bloomberg.com/opinion/articles/2021-06-16/what-is-5g-
your-questions-answered.
• Wurmser, Yoram. “An Overview of 5G Technology Worldwide 2021.” Insider Intelligence, Insider
Intelligence, 18 Mar. 2021, https://www.emarketer.com/content/overview-of-5g-technology-
worldwide-2021.
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