Aditi Sharma

consumer business personality total quality management cosmetic surgery androgyny congruence self-consciousness soloman mba management symbolic interactionism self concept perspectives of self temporary ownership evolution queuing theory social surroundings physical surroundings purchase temporal factors post purchase behaviour disposing buying harry stack sullivan dichter’s consumption motives lifestyle freudian systems motivational conflicts needs motivational strength values motivation nostalgia analogical learning spreading activation associative networks chunking encoding observational learning learning outcomes instrumental conditioning cognitive learning theories cognitive repetition classical conditioning behavioural learning theories learn strategy memory learning social mobility ascribed status achieved status social class income patterns income dominance-submission hierarchy small business consumer confidence social class and family structure family structure decision making decision antibrand communites positive reference groups negative reference groups informal reference groups formal reference groups aspirational reference groups comparative influence membership reference groups normative influence types of reference group influence reference groups group influence and opinion leadership brand communities group influence opinion leadership performance personality and lifestyles consumer behaviour project charter lean engineering agile engineering lean triple cost constraint theory of constraints (toc) tqm toyota production system project manager project waterfall pmbok software testing software development information technology project management scrum agile software development agile