What connects BMW’s ultimate driving machines and IoT? Take a look at what went down at HARMAN’s Connected Services’ event, at a BMW performance track and understand how Data, Device and Design; the three key dimensions of disruption are revolutionizing different industries.

1. 3 DIMENSIONS
OF DISRUPTION
PRADEEP RATHINAM

2. RESHAPING BUSINESSES WITH SOFTWARE
Design
Connected
Experiences
Data
2

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HARMAN IS RECOGNIZED AS A LEADER
IN DRIVING SOFTWARE ENABLED TRANSFORMATION
Recognized by Microsoft for
Accelerating Innovation across
Connected Car, Connected
Home and Connected
Enterprise
Exclusive partnership for device and
application certification on Android as
member of Open Handset Alliance.
Only SI selected as a scaling partner
on Open Automotive Alliance
Unique partnership to bring
High Performance Computing
and System Integration
services to accelerate
connected ecosystem
development
Partnership to deliver analytics
and prognostics for IOT
ecosystem across automotive
and enterprise.
Ranked as leaders in high growth areas in Analytics, Mobile and Software Platform Development

4. SOFTWARE ENABLING TRANSFROMATION
DELIVERED WITH
SCALE & AGILITY
4
DEVICE LEVEL
ENGINEERING
 Embedded engineering, integration
and device management services
 Diagnostics, monitoring and
upgrades with secure, personalized
OTA technologies
DATA AND
ANALYTICS
DESIGN LED
ENGINEERING
 Analytics , Machine Learning and
Data Science services and
frameworks to unlock business value.
 Cloud led application and
infrastructure to enable scale
 UX design and research to drive
application differentiation
 Mobile and web application
development for a mobile-first world
We build products and applications that help businesses disrupt and differentiate.
We help our customers get to market faster by leverage modern infrastructure, agile engineering process and global delivery

5. 5
THE WORLD WE OPERATE IN IS EVOLVING FAST.
1995
INTERNET OF
DOCUMENTS
CONTENT
2000
INTERNET OF
COMMERCE
DESIGN
2005
INTERNET OF
APPLICATIONS
CLOUD
2010
INTERNET OF
CONTEXT
DATA
2015
INTERNET OF
THINGS
DEVICE

6. 6
“HOW DOMINO’S
BECAME A TECH
COMPANY”
FAST COMPANY, 2014
“HOW MASTERCARD
BECAME A TECH
COMPANY”
FORTUNE, 2014
“CAN A CONTENT
COMPANY BECAME
A TECH COMPANY”
NYT, 2014
“DISNEY IS TURNING
THEME PARKS INTO
SOCIAL NETWORKS”
MOTLEY FOOL, 2014
“TESCO’S BIG DATA
ARM DUNHUMBY
BUYS AD-TECH
FIRM”
2014
“BUYING BEATS?
BAH! WHY APPLE
SHOULD THINK BIG
AND BUY TESLA”
FORBES, 2014
“ROBERT
MCDONALD IS ON A
MISSION TO MAKE P&G
THE MOST TECH
ENABLED BUSINESS IN
THE WORLD”
McKINSEY, 2011
“SOFTWARE IS
EATING THE WORLD”
MARC ANDREESSEN
EVERY INDUSTRY IS CONVERGING AROUND SOFTWARE ENABLED EXPERIENCES

7. WE @HARMAN ARE RAPIDLY EVOLVING TOO
FROM LEGACY IN
SOUND ENGINEERING
TO ENGINEERING EXPERIENCES
USING DATA AND DESIGN

8. Systems of
engagement
Systems of
record
Web/mobile
devices
On Premises
Legacy IT

9. Systems of
engagement
Systems of
record
DATA IS THE NEW
OIL.
AND CLOUD IS THE
PIPELINE

10. 10
SEEING THE CAR AS A
BIG DATA PLATFORM
Telematics and user data created by car
creates huge potential for innovation.

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We Are Disrupting Our Connected Car Business
Using Data And Design

12. THE BEST APPLES. GROWN WITH DATA.
BIG DATA IN
AGRICULTURE

13. HOW WILBUR-ELLIS IS RETHINKING BUSINESS
AND TRANSFORMING THE ANCIENT ART OF AGRICULTURE WITH SCIENCE
If you are in the fertilizer
business…
How do you capture value against
incumbents…
WILBUR-ELLIS TRANSFORMED FROM A FERTILIZER DISTRIBUTION TO A YIELD AND RISK MANAGEMENT COMPANY
In a market that has remained the same
for 5000 years and then changed
rapidly, twice in 50 years?
You leverage the science
of precision agriculture
And build software that connects data
for crop, inputs and yield
And become a crop yield management
company !

14. HELPING STARBUCKS SELL MORE BANANA NUT BREADS.
WE ARE HELPING LEADING
BRANDS FIGURE OUT THE
EXACT SHELF PLACEMENT
FOR PRODUCTS
IRI is using historical Data and SaaS
analytics software to help brands like
P&G, Starbucks, Pepsi etc. personalize
assortment and promotions for
individual shoppers, for over half a
billion consumers.
• Market Measurement
• Advanced Analytics
• Consumer and Shopper Marketing
• Servicing 95% of F500 CPG and
Retailers
Implemented 7x24
“follow the sun”
operation &
support
19+ Products under
Management, 45+
Product Releases
/year
400+ Member
Team and Growing.
KPO, Data Mgmt.,
Analytics, BI, Core
Development,
Mobility,
Sustenance, PS and
Support

15. CONNECTED HEALTHCARE
HELPING MEDICAL DEVICE MANUFACTURERS,
PATIENTS, PROVICERS AND PAYERS GET
BETTER AT MANAGING HEALTH, DATA AND
OUTCOMES.

16. WHAT NEXT

17. CORE ENGAGEMENT LOOPS OF SOFTWARE POWERED
BUSINESS
Predictable
Actions
Data &Analytics
platform
Cloud and
infrastructure
Devices and
Channel
1010101001100011010101011101001101010101010011011101111011100101010000110101010111010011010
1010111010011101010101011010011010101010101001101100010101111010011101010101011011110100111
1010101001100011010101011101001101010101010011011101111011100101010000110101010111010011010
1010111010011101010101011010011010101010101001101100010101111010011101010101011011110100111User
input
AlertsSensors Gateway
Agent
A
Devices
Value
StreamInsights
Power BI
HDInsight
Azure Machine
Learning
Customer
Facing Systems

18. Implement Data Warehouse
Design
Development
Reporting &
Analytics
Development
Install and Tune
Reporting &
Analytics Design
Dimension Modelling
Data Integration & ETL
Cloud-led data
Infrastructure
Understand
Destination &
Data Map
Data
Hackathon
Business
Case
Model &
Proof of
Concept
ENGAGING WITH US TO ACCELERATE CHANGE

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THANK YOU
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