My entry to Saatchi's Impossible Brief question

1. rough a glass, darkly / e Museum of Man
Aditya Anupkumar

2. e idea
• Build the Museum of Man in Jerusalem
• It will be independent of the peace process
• It will be about the future, not the past
Aditya Anupkumar

3. e insight, the hypothesis
• Blood ows through all our veins, it tells us we are alive
• It tells the story of humanity – of our humanity
• It tells the story of human legacy – what binds us to our past,
and sets us on our future paths
• Blood has been the epicenter of both incredible compassion and
incredible con ict, throughout history
• A blood-oath is just about the strongest form of pledge someone
can make
• It is something we would not readily break
Aditya Anupkumar

4. e execution
• e museum will accept one drop of blood from each other
• e giving of blood signi es an oath
• An oath, to never partake in violence again
• It signi es the belief that any blood that could have been shed in
ones’ name already has been, voluntarily – and that it has been
shed in the name of peace, not war
• e blood, and the names will be saved for posterity
Aditya Anupkumar

5. e hope
• e museum will be a landmark dedicated to the promise of
peace
• e hope is, that anyone, from anywhere in the World be able to
come to Jerusalem, and make their pledge
• at Jerusalem will no longer be a landmark of religion, but of a
fundamental belief in human goodness
• It is not panacea to the Israeli-Palestinian con ict, but it will
certainly go a long way in making the World a little less violent,
by creating the promises of a little more hope
Aditya Anupkumar