A digital plan for a 360 multiscreen approach for a new launch nutrition brand.

1. Nutrition Brand Pitch

2. Audience Analysis
Key target group of kids between ages of
6-12 years and parents 31 - 40 yeaars
having an influence on buying decison.
Male 40 + is having a negative opinion on our
product but it is out of range from the
intentended target.
As we are targeting younger audience
i.e 25-35 M/F

3. 1
2
3
Overall
Plan
Overview of action
•Social Media
•Facebook
•Twitter
•Display Ads
•Gaming sites
•news and lifestyle site
•Contest and lead gen
•blogs and influencers

4. Contest on Social media
Facebook app and simple game to connect with kids in
the TG of 6-12 years .
Pintrest contest to show the kids in healthy meal contest.
Showing the kids eating a healthy meal. thus targeting and
engageing key decision group of women ages 25-40 years.
Having contest revolving around sporting events
like IPL and upcomgin football event will not only
highlight importance of sports and nutrition.
But also create more enagement among
decisive parents.

5. Social Media Strategy
influencers tweeting and trending hastags.
For ex: #nutriDrink. Creating brand awarness and
reaching out to people by talking to audiences.
Twitter contest and give aways. Creating a viral efffect
Facebook page:
Regular postings and updates on fb.
Some tie up with an NGO like save a child.
highliting importance of nutrition products in
india
at the same time taking care of CSR and
reaching out to consumers.

6. Blogs and Online Video
Bloggers creating blogs about our products unique factors
over the existing brands and creating inquistiveness amoung
their peers.
Online video through pre-rolls and banner ads on popular
sites for maximum audience engagement.

7. Lead generation and sms promo
• Creating a microsite and running a lead gen
campaign targeted to females 25-40 TG.
• via mailers and banners.
• sms and promo activity to people with intrests
in the product obtained from lead gen activity.
• Providing them with special offers through
retail outlets.

8. Mobile strategy
Creating a simple puzzle ad which results
in the bands image once solved.
Can be an engaging activity for HTML5
based banner creation and
create a social media experience
on mobile.
Simple and engaging on all levels is the
objective here.

9. 1 2 3 4
Online video pre-
rolls
Bloggers and
influencers
Mobile / Tablet
video and apps
Social Media
Multi Screen Startegy for Maximum impact

10. Thank You