ВКонтакте – это самая крупная социальная сеть в Казахстане – более 6 млн активных пользователей в месяц! Admixer – официальный селлер рекламных возможностей в Казахстане.

1. Meet VK

2. Audience of Kazakhstan

3. Source: VK, October 2015, Kazakhstan (0+, 12–64), MAU, mil people.
6.15M
monthly active users

4. Key projects
74%
54%
45%
13%*
Source: TNS Web Index, July 2015, Kazakhstan (100K+, 12–54), MAU, % of Kaznet users, desktop only. *— data from Facebook.

5. Desktop only
22%
Desktop
+ Mobile
15%
Mobile only
63%
Source: VK, October 2015, Kazakhstan (0+, 12–64), WAU, % of all users.
Desktop vs Mobile

6. Source: VK, October 2015, Kazakhstan (0+, 12–64), WAU, K people. Legend: female, male.
Age/gender
4%
13%
20%
15%
6%
12%
17%
13%
35–64
25–34
18–24
12–17
Desktop Mobile
1%
13%
21%
12%
4%
16%
20%
13%
35–64
25–34
18–24
12–17

7. Source: VK, October 2015, Kazakhstan (all users), WAU, people.
Users’ interests
Auto&Moto
588K
Business
982K
Home&Family
1,2 mil
Travelers
1,5 mil
Beauty&Fashion
1,2 mil
Finances
184 mil
Media
1,3 mil
Education
973K

8. Source: TNS Web Index, October 2015, Kazakhstan (100K+, 12–54), MAU, users’ occupation, %.
Users’ portraits
38%
students
6%
workers
13%
specialists
11%
top managers
17%
employees
15%
housewives

9. 19,5%
15%
80,5%
85%
100%
Source: TNS Web Index, October 2015, Kazakhstan (100K+, 12–54), MAU, cross visiting, %.
Cross visiting
Unique audience Cross visiting

10. Source: VK, October 2015, Kazakhstan (0+, 12–64), WAU, % of active users.
Geography
6%
9%
15%
6%
29%
4%
9%
2%
3%
3%
4%
3%
4%
2%

11. Source: VK, October 2015, Kazakhstan (0+, 12–64), WAU, mil people.
Smartphones vs Tablets
Android — 3,8 mil people iOS — 907K people

12. In touch with you
adv@corp.vk.com