Marketers have inevitably grown more and more reliance on data, with the general view being held that collecting more data means knowing more about your audience. But having more data is not the only prerogative but monetizing it by using right set of tools and technology is the way forward.
This webinar will focus in interesting ways marketing technology can enable businesses to monetize their data.
What Are The Drone Anti-jamming Systems Technology?
Data is the new oil and Martech is the Oil Refinery
1. Data is the new Oil,
and Martech is the Oil
Refinery
DALPATIADNYESH
www.iotians.net @Adnyesh
2. Why is Data the New Oil ?
Apple,Amazon, Facebook, Google,Alibaba, Microsoft are more
than half a trillion dollar companies
0
100
200
300
400
500
600
700
800
900
1000
Apple Amazon Microsoft Google Facebook Alibaba Tencent
Market Capitalization of the largest tech companies worldwide as of May 2018
www.iotians.net @Adnyesh
Billion$
4. 15+ yrs. of Experience in Investment Banks, Stock
Exchanges, Cloud andTelecom Companies
MarketingTechnology & Internet ofThings (IOT)
Evangelist, skilled in Edge Computing, Open
SourceTechnologies, Frameworks and
Architectures
ATechnologist by Heart with a Strong Business
Acumen
DALPATIADNYESH
www.iotians.net @Adnyesh
6. What is Martech ?
Martech – Marketing
Technology
“Martech isn’t just
technology. It’s the people
and processes that leverage
technology in the pursuit of
that brand ideal.
Martech = people, process,
technology”
Reference : www.martechconf.com
www.iotians.net @Adnyesh
7. Martech Myths
Martech is Online Marketing or Digital
Marketing
Martech is not limited to Online or Digital
Marketing but it can be present for all types of
Marketing mediums/ channels
Rather it is bound to how technology enables
to achieve the goals of marketing
www.iotians.net @Adnyesh
8. Martech Myths
Martech are tools for Email Marketing
Email is one of the methods to reach
customers but there are various other
channels through which customers could be
communicated.
MarketingTechnology Solutions distribute
and directs the right content through right
channel to potential customer
www.iotians.net @Adnyesh
9. Martech Myths
Martech is CRM
CRM is one of the application in the Martech
space.
Every application in Martech Space plays
specific role
www.iotians.net @Adnyesh
14. Next Gen
Technologies
changing the
face of
Marketing
Augmented
Reality/
Virtual Reality
Blockchain
Internet of
Things
Artificial
Intelligence
www.iotians.net @Adnyesh
15. AI Usecases in Marketing
CONTENT Smart Curation
AI Generated
Content
Dynamic
Content
ANALYTICS Lead Scoring
Predictive
Marketing
Analytics
Personalization
ADVERTISING
Programmatic
Media Buying
ReTargeting AdTargeting
NLP
Multilingual
Voice Search
Chat Bots
Voice Enabled
Services
PROCESSES Dynamic Pricing
Marketing
Automation
Workflows
Predictive
Customer
Service
www.iotians.net @Adnyesh
16. AI in Marketing
Persona Marketing and segmenting based on brand
or category affinity positively impacts customers’
brand experiences.
• Increased revenue per email by 9%
• Decreased customer acquisition costs by 10%
• Drove 30%+ lift on $/send for 75% of customers
• Increased email click through rates by up to 41%
• Increased conversion rates by up to 125%
Reference : AGILONE
www.iotians.net @Adnyesh
17. Augmented Reality &Virtual Reality in
Marketing
Moosejaw X-Ray App
This AR app lets the users change the clothes of the
catalogue models through the App
This increase the interactivity of the user also helps
the user connect with the brand and browse the
product features more immersively
www.iotians.net @Adnyesh
18. Augmented Reality &Virtual Reality in
Marketing
IKEA and Sayduck AR app
• The app gives you a pretty simple, but
effective feature: to visualize how different
types of furniture would fit in your home
www.iotians.net @Adnyesh
19. IOT in Marketing
• Coca-Cola’s data from its Freestyle and other vending
machines have enabled the company to gain valuable
understanding about patterns in where, when, and
how customers are purchasing and consuming their
products
• For example, through connected vending machines,
Coca-Cola has reported that it can see spikes in its
beverage consumption on college campuses before
certain television shows air, a specific insight that not
only leads to better understanding of customer
demographics, but one that also presents
opportunities for targeted marketing
CITO Research
www.iotians.net @Adnyesh
20. Robotics in Marketing
The World's First Watson-Enabled Hotel
Concierge
• Connie, named for Hilton's founder Conrad
Hilton, marks the first time IBM has developed
a Watson-enabled robot for the hospitality
market
www.iotians.net @Adnyesh
21. Blockchain in Marketing
• There are many areas of the digital economy where we
need to turn to a central authority to ensure trust
• If Blockchain can verify that every user is a genuine
user with 100% accuracy, and verify the website owner
is only charging the advertiser for genuine clicks
through to their site, then the website owner and the
advertiser don't need a central authority to arbitrate
their agreement and can cut out the middle man,
saving them both money.
www.iotians.net @Adnyesh
22. Content is the King
• Good Content drives users to the brand like
bees to bright color flowers or scent
• Marketing Technology applications provide
analytics, differentiate and decide which
content is more appealing to the audiences
• Strategies can be created to create more
engaging content suitable for the audiences
www.iotians.net @Adnyesh
29. “By 2030, Marketing Technology will be the
Operating System of every Business”
www.iotians.net @Adnyesh
www.iotians.net
iotiansgroup@gmail.com
www.linkedin.com/in/adnyesh