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The Social Marketing Detectives: Adobe CS6 Launch Case Study

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Adobe Marketing Cloud
Adobe Marketing Cloud

Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.

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@AdobeSocial #SocialValue The Social Marketing Detectives: A Case by Case Study Simon Morris, EMEA Marketing Director (@smorris75) © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial #SocialValue DIGITAL MEDIA DIGITAL MARKETING © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Social is now integral to business | Course Title | 3
@AdobeSocial Social Media & Business Objectives #SocialValue PROFIT INNOVATION SERVICE GROWTH © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
@AdobeSocial Adobe & Creative #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
@AdobeSocial Discovering the Audience and Marketing Channels #SocialValue PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial Discovering the Audience and Marketing Channels #SocialValue PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial Discovering the Audience and Marketing Channels #SocialValue PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial #SocialValue Go Beyond Likes & Followers 12,32 10 407 3 0 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
@AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
@AdobeSocial #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial Test Structure #SocialValue Experience A Experience B © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial Experience A #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial Experience B #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial What Did YOU Think? #SocialValue Experience A Experience B © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial Results – Data Optimized #SocialValue Experience A Experience B Winner! Enter: 12% Learn: 200% © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
@AdobeSocial Results #SocialValue  3 million referrals to Adobe.com  13% Revenue Contribution Creative Cloud  Reduced Ad Cost by 28%  $5,000 revenue from one Twitter follower © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@AdobeSocial #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20

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The Social Marketing Detectives: Adobe CS6 Launch Case Study

  • 1. @AdobeSocial #SocialValue The Social Marketing Detectives: A Case by Case Study Simon Morris, EMEA Marketing Director (@smorris75) © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. @AdobeSocial #SocialValue DIGITAL MEDIA DIGITAL MARKETING © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  • 3. Social is now integral to business | Course Title | 3
  • 4. @AdobeSocial Social Media & Business Objectives #SocialValue PROFIT INNOVATION SERVICE GROWTH © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 5. @AdobeSocial Adobe & Creative #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
  • 6. @AdobeSocial Discovering the Audience and Marketing Channels #SocialValue PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 7. @AdobeSocial Discovering the Audience and Marketing Channels #SocialValue PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 8. @AdobeSocial Discovering the Audience and Marketing Channels #SocialValue PHOTOGRAPHER STUDENT CREATIVE DIRECTOR VIDEO PRODUCER © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 9. @AdobeSocial #SocialValue Go Beyond Likes & Followers 12,32 10 407 3 0 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 10. @AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 11. @AdobeSocial #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 12. @AdobeSocial Test Structure #SocialValue Experience A Experience B © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 13. @AdobeSocial Experience A #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 14. @AdobeSocial Experience B #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 15. @AdobeSocial What Did YOU Think? #SocialValue Experience A Experience B © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 16. @AdobeSocial Results – Data Optimized #SocialValue Experience A Experience B Winner! Enter: 12% Learn: 200% © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 17. @AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3 © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
  • 18. @AdobeSocial Results #SocialValue  3 million referrals to Adobe.com  13% Revenue Contribution Creative Cloud  Reduced Ad Cost by 28%  $5,000 revenue from one Twitter follower © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 19. @AdobeSocial #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 20. @AdobeSocial #SocialValue © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20