Adobe Study "E-Mail Use 2017" in Germany

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10%
22%
32%
31%
6%
18 to 24
25 to 34
35 to 49
50 to 64
65 or above
Age

Yes
20%
No
80%
Work in technology industry*
50%
27%
18%
4%
Never, come to the
office everyday
A few days a month as
schedule permits
On a regular basis
All the time, I never go
to the office
Percentage of Time Working Remotely
Male
50%
Female
50%
Other
<1%
Gender
Base: All respondents (1,016)
s1 -- What is your gender? (not including those who said prefer not to answer base: 3,024)
s2 -- How old are you?;
s4 -- Do you work in the technology industry? *note data has been weighted to previous year’s proportions
s6 -- What percentage of your work time is spent working remotely (meaning outside the office)?
Significantly higher than 2016
Significantly lower than 2016i
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q1 -- While at work, how often do you typically check your personal email in a given day?
q2 -- Outside of normal work hours, how often do you check your work email in a given day?
16% 32% D
43% E 35%
16% 12%
12% 11%
14% E 10%
13% 20% D
55% 53%
15% 11%
9% 9%
7% 7%
21% 21% 26%
49% C 38% 38%
16% 17% 12%
7% 9% 13%
7% 15% A 11%
12% 14% 18%
61% B 49% 55%
17% 18% C 11%
6% 12% A 8%
3% 6% 8% A

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
17%
80%
4%
Frequency of email checking in general
q3 -- How would you characterize your frequency of email checking in general?
(D) (E)
18% 16%
79% 80%
3% 5%
18 to 24 25 to 34 35+
(A) (B) (C)
15% 26% AC 14%
81% B 70% 82% B
4% 4% 4%
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56% 53%
24% 21%
12% 15%
4% 5%
5% 6%
76% 74%
14% 13%
5% 7%
2% 3%
3% 2%
49% 44% 58% B
25% 26% 21%
15% 17% 12%
6% 6% 4%
4% 7% 5%
68% 71% 78% A
19% 15% 12%
7% 7% 5%
4% 3% 3%
2% 4% 2%
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
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q4a -- Please estimate the total number of hours and minutes per weekday you spend checking your work email
q4b -- Please estimate the total number of hours and minutes per weekday you spend checking your personal email
*Note only hours are shown, minutes are not included in this result.


13%
24%
22%
42%
Length of time before checking email after you wake up on a work day
q5 -- It's a workday, and you've just woken up. How long does it typically take you to check your work or personal email after you wake up?
(D) (E)
12% 13%
25% 23%
26% E 18%
37% 46% D
18 to 24 25 to 34 35+
(A) (B) (C)
28% C 20% C 8%
19% 28% 24%
18% 18% 23%
35% 34% 45% B
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
48%
37%
32%
32%
27%
19%
19%
18%
14%
11%
7%
3%
18%
Situations where email has been checked in the past month
q10 -- In the last month, during which situations have you checked your email? (Multi-response)
(D) (E)
44% 52% D
39% 37%
28% 37% D
33% 30%
27% 28%
22% E 15%
19% 18%
17% 19%
14% 15%
12% 10%
8% 6%
3% 3%
17% 19%
18 to 24 25 to 34 35+
(A) (B) (C)
46% 51% 48%
34% 36% 39%
60% C 49% C 23%
45% C 38% C 28%
32% 31% 26%
22% 28% C 15%
29% C 28% C 14%
37% C 31% C 11%
12% 18% 13%
12% 17% C 8%
9% 12% C 4%
1% 8% AC 1%
9% 9% 22% AB
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
45%
19%
22%
11%
2%
Frequency of checking work emails on vacation
q26 -- While on vacation, how often do you check your work email?
(D) (E)
35% 55% D
21% E 16%
27% E 18%
13% 10%
3% 2%
18 to 24 25 to 34 35+
(A) (B) (C)
37% 43% 47%
33% BC 20% 16%
21% 24% 22%
8% 12% 12%
1% 2% 3%
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

Devices used to regularly check email
q7 -- On which of the following devices do you regularly check email? (Multi-response)
(D) (E)
85% E 80%
70% 69%
25% 21%
1% 1%
1% 1%
18 to 24 25 to 34 35+
(A) (B) (C)
74% 80% 84% A
88% C 80% C 64%
16% 25% 24%
1% 2% 1%
0% 1% 1% A
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q7a -- What is your primary device type for checking work email?
q7b -- What is your primary device type for checking personal email?
75% 73%
20% 24%
5% 4%
0% 0%
0% 0%
55% E 45%
38% 49% D
7% 5%
0% 0%
0% 0%
59% 70% 77% AB
35% C 26% C 19%
6% 4% 4%
0% 0% 0%
0% 0% 0%
24% 35% 58% AB
74% BC 59% C 35%
2% 6% 7% A
0% 0% 0%
0% 0% 0%

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5% 7%
6% 4%
10% 8%
14% 12%
22% E 17%
42% 52% D
11% 11%
10% 9%
22% 18%
22% 28% D
15% 13%
20% 21%
8% 6% 6%
8% 5% 5%
11% 13% C 8%
8% 17% A 12%
14% 21% 19%
50% B 37% 50% B
9% 14% 11%
12% 15% C 7%
28% C 25% C 17%
29% 26% 24%
4% 11% A 17% AB
17% B 9% 24% B

q39a -- What percentage of emails received do you open?

4% 6%
7% E 4%
14% E 9%
18% 17%
16% 18%
41% 46%
12% 14%
8% 9%
25% 22%
21% 25%
11% 12%
23% E 17%
4% 5% 6%
9% 6% 4%
11% 16% C 10%
9% 20% A 18% A
13% 17% 18%
53% B 36% 44% B
17% 16% 12%
19% C 12% C 7%
26% 25% 23%
14% 24% A 23% A
8% 9% 13% B
15% 14% 22% B
q39b -- Of those emails you open, what percentage do you actually read?



48% 51%
30% E 24%
17% 19%
3% 3%
2% 3%
51% 49%
21% 17%
25% 30%
2% 3%
1% 2%
40% 42% 53% AB
24% 23% 28%
26% C 26% C 15%
4% 4% 2%
5% 4% C 1%
43% 46% 52%
15% 14% 21% B
31% 33% C 25%
6% 4% C 1%
5% C 2% 0%


q38 -- Which emotion do you most often feel when you check your?

33%
q9a -- Looking ahead at the next two years, which best describes how you see your use of work email changing?
q9b -- Looking ahead at the next two years, which best describes how you see your use of personal email changing?
13% 10%
52% 58% D
35% 32%
11% 11%
62% 66%
27% 23%
11% 16% C 11%
54% 45% 58% B
35% 39% C 31%
16% 16% C 9%
56% 57% 67% AB
27% 28% 24%
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
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46%
28%
23%
14%
Reactions to the idea of “inbox-zero”
80% C 73% C 65%
45% 39% 48% B
35% 33% C 26%
29% 25% 21%
14% 11% 15%
No; 32%
Yes;
68%
Getting to “inbox-zero”


72% E 64%
46% 45%
28% 28%
21% 24%
16% E 12%
q48 -- Getting to “inbox zero” is defined as acting on every email as it comes in to move it out of your inbox immediately (delete, respond, or
delegate). Is that something you currently do?
q49 -- What is your reaction to the idea of “inbox zero”'


Communication methods with colleagues at work used regularly
q40 -- Today, which of the following communication methods do you use regularly to interact with colleagues at work? (multi)
(D) (E)
78% 80%
81% E 75%
81% E 74%
36% 32%
23% E 11%
14% E 8%
12% 9%
1% 3%
18 to 24 25 to 34 35+
(A) (B) (C)
69% 76% 81% A
74% 76% 79%
76% 73% 79%
43% C 41% C 30%
12% 18% 17%
15% 14% 10%
14% 17% C 8%
1% 1% 3%


Preferred method of communication with work colleagues
q17 -- Today, how do you prefer to communicate with your work colleagues?
(D) (E)
43% 49%
22% 20%
19% 17%
7% 8%
4% 2%
3% E 1%
2% 1%
0% 1% D
18 to 24 25 to 34 35+
(A) (B) (C)
26% 39% A 51% AB
26% 22% 20%
20% 15% 19%
19% C 11% C 5%
2% 6% C 2%
4% 4% C 1%
2% 2% 1%
0% 0% 1% A
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Your company’s primary communication tool
q41 -- What is your company's primary communication tool?
(D) (E)
35% 35%
27% 29%
25% 28%
7% E 4%
5% E 2%
2% 3%
0% 0%
18 to 24 25 to 34 35+
(A) (B) (C)
36% 33% 36%
20% 24% 30% A
28% 25% 27%
7% 7% 4%
5% 6% C 2%
5% C 5% C 1%
0% 0% 0%



38%
26%
22%
8%
4%
2%
0%
Communication method likely to use
q42 -- Which of the following communication methods are you most likely to use to communicate with a work colleague about a quick question?
(D) (E)
37% 38%
25% 26%
20% 25%
10% E 6%
5% E 2%
2% 2%
0% 0%
18 to 24 25 to 34 35+
(A) (B) (C)
36% 31% 40% B
17% 28% A 26% A
25% 20% 22%
15% C 12% C 6%
3% 4% 4%
4% 5% C 1%
0% 0% 0%



q45 --



31%
14%
10%
10%
4%
4%
26%
Which of the following has most improved your email experience
in the last few years?
q43 -- Which of the following has most improved your email experience in the last few years?
(D) (E)
33% 29%
15% 13%
11% 10%
10% 11%
5% E 3%
4% 3%
22% 31% D
18 to 24 25 to 34 35+
(A) (B) (C)
24% 27% 33% A
15% 21% C 12%
15% 13% 9%
23% BC 11% 8%
6% 7% C 3%
5% 5% 3%
11% 16% 32% AB


30%
27%
18%
11%
9%
5%
Communication method has innovated the most
over the last five years
q46 -- Which of the following communications methods has innovated the most over the last five years?
(D) (E)
31% 28%
23% 30% D
18% 19%
12% 10%
10% 8%
6% 5%
18 to 24 25 to 34 35+
(A) (B) (C)
24% 28% 31%
15% 25% A 29% A
21% 16% 19%
23% C 14% C 8%
7% 11% 9%
9% 6% 5%



64%
17%
5%
5%
5%
3%
1%
* Chatbots was a new level in 2017.
q37 -- When it comes to receiving offers from marketers, how do you prefer to be contacted by brands?
(D) (E)
62% 66%
18% 16%
6% 4%
5% 5%
4% 5%
3% 3%
2% E 0%
18 to 24 25 to 34 35+
(A) (B) (C)
46% 62% A 68% A
11% 16% 18%
12% BC 5% 4%
11% BC 4% 4%
13% C 6% 3%
3% 6% C 2%
3% 1% 1%
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
60%
14%
11%
7%
5%
2%
If you could change one thing about the emails you get from brands
what would it be?
q44 -- If you could change one thing about the emails you get from brands what would it be?
(D) (E)
56% 65% D
16% 13%
13% 10%
8% 7%
6% 4%
2% 2%
18 to 24 25 to 34 35+
(A) (B) (C)
58% 57% 62%
15% 15% 14%
10% 12% 11%
9% 11% C 6%
7% 6% 4%
0% 0% 2% AB


31%
28%
23%
18%
When it comes to the marketing emails you receive from brands, what
role does email typically play in your purchase process? (D) (E)
27% 35% D
29% 26%
25% 21%
19% 17%
18 to 24 25 to 34 35+
(A) (B) (C)
26% 31% 32%
24% 27% 28%
20% 24% 24%
30% BC 18% 16%
q47 -- When it comes to the marketing emails you receive from brands, what role does email typically play in your purchase process?


22%
18%
18%
17%
13%
6%
2%
4%
Most annoying thing when reading email from a brand on a smartphone
* Unattractive design was a new level in 2017.
q33 -- What's the most annoying thing when reading email from a brand on your smartphone?
(D) (E)
21% 24%
20% 17%
20% 16%
17% 17%
10% 15% D
5% 6%
4% E 1%
4% 4%
18 to 24 25 to 34 35+
(A) (B) (C)
21% 20% 23%
18% 21% 17%
16% 16% 19%
8% 9% 21% AB
17% 17% C 10%
12% C 10% C 4%
6% 4% C 1%
1% 1% 5% AB
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
41%
33%
21%
21%
16%
15%
9%
5%
5%
1%
8%
Most annoying thing when receiving an email offer from a marketer
q34 -- When you receive an email offer from a marketer, which of the following is most annoying? (Multi-response: select up to 3)
(D) (E)
40% 43%
34% 31%
23% 20%
21% 22%
16% 15%
16% 14%
11% 8%
6% 5%
6% 5%
1% 1%
6% 9% D
18 to 24 25 to 34 35+
(A) (B) (C)
39% 43% 41%
33% 30% 34%
21% 21% 21%
22% 16% 23% B
16% 17% 15%
19% 17% 14%
10% 12% 9%
6% 8% 5%
9% 7% 5%
0% 1% 1% A
2% 7% A 9% A
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
q50 -- What is your desired email frequency for brands you care about?
11% E 7%
34% E 25%
55% 68% D
11% E 7%
38% 38%
52% 55%
7% 5%
20% 16%
73% 79% D
7% 4%
26% 27%
67% 69%
17% C 15% C 6%
39% C 30% 28%
44% 55% 66% AB
19% C 13% C 6%
42% 40% 37%
39% 47% 57% AB
11% C 9% C 4%
29% C 23% C 15%
60% 67% 81% AB
13% C 9% C 3%
35% 25% 26%
52% 65% A 71% A


38%
29%
26%
7%
Most interested in receiving from brand
q51 -- For the brands you care about, which of following are you most interested in getting from them?
(D) (E)
39% 37%
27% 30%
27% 25%
7% 7%
18 to 24 25 to 34 35+
(A) (B) (C)
29% 33% 41% AB
38% C 30% 27%
26% 23% 27%
7% 13% C 5%


How important is it that brands customize their communication with
you as an individual?
q52 -- On the following scale, how important is it that brands customize their communication with you as an individual?
(D) (E)
11% 10%
11% 12%
34% 38%
29% 25%
15% 15%
18 to 24 25 to 34 35+
(A) (B) (C)
11% 8% 11%
12% 15% 10%
29% 35% 38%
33% 29% 26%
15% 13% 15%



35%
23%
18%
14%
10%
The most frustrating way brands lack
personalization in your emails (D) (E)
37% 34%
24% 22%
16% 20%
15% 13%
9% 11%
18 to 24 25 to 34 35+
(A) (B) (C)
29% 29% 38% B
26% 25% 22%
18% 16% 19%
14% 16% 13%
12% 13% 9%
q53 -- What of the following is the most frustrating way brands lack personalization in their emails?

44% 46% 50% 49% 49%
20% 15% 25% B 22% 24%
13% 13% 10% 9% 12%
7% 12% C 5% 8% 6%
5% 6% 6% 8% E 4%
8% C 5% C 2% 3% 3%
2% 3% 2% 2% 2%
40% 31% 43% B 40% 41%
27% 39% A 37% A 34% 39%
11% 9% 10% 11% 9%
10% 8% 5% 6% 6%
3% 4% 2% 3% 1%
6% 5% C 2% 4% 2%
3% 4% C 1% 2% 2%
q45 --

21% 26% 29% 28% 27%
45% 43% 51% B 45% 52% D
13% 8% 9% 10% 9%
9% 5% 4% 5% 4%
6% 10% C 5% 7% 5%
2% 4% C 1% 2% E 1%
3% 4% 1% 2% 2%
15% 24% 20% 21% 21%
27% 20% 20% 17% 24% D
36% 33% 49% AB 44% 43%
14% 14% C 8% 11% 8%
1% 2% 1% 2% 1%
6% 4% 1% 3% 1%
1% 4% C 1% 2% 1%
q45 --

22% 24% 21% 21% 23%
32% 39% 47% AB 41% 47% D
28% 19% 20% 21% 20%
8% 5% 4% 6% E 3%
5% 8% 5% 7% 5%
3% 4% 2% 3% 2%
2% 2% 1% 2% 1%
22% 24% 26% 24% 26%
56% 52% 53% 48% 58% D
17% 14% 16% 19% E 13%
0% 5% A 2% A 4% E 1%
1% 2% 2% 3% E 1%
3% 2% 0% 1% 1%
0% 2% A 1% 1% 1%
q45 --

19% 21% 17% 17% 20%
62% 65% 78% AB 72% 76%
11% C 6% 3% 7% E 2%
3% 4% C 0% 2% 1%
2% 2% 0% 1% 1%
0% 1% 0% 0% 0%
2% 1% 1% 1% 1%
q45 --

Adobe Study "E-Mail Use 2017" in Germany

Adobe Study "E-Mail Use 2017" in Germany

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