Social Media Analytics Market 2023
Highlights, Recent Trends, Business
Opportunities till 2028
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Market Overview
 Markntel Advisors has come up with a freshly researched report on the Social Media
Analytics Market with specialized, deep analysis with a specialized focus on global
trends, and regional trends in manufacturing sites. The study focuses on providing an
overview of the industry bifurcated into every minute section, compiling all the major
information causing the fluctuations in the market. The research report considers
collected during the historical period which is 2018 to 2021 and of the base period 2022
and predicts the market fluctuation providing detailed information about possible
growth opportunities and market restraints for the key holders during the forecasting
period of 2023-2028.
 The study analyses and assesses the market on the basis of a variety of factors, including
switching costs, current sales network, economies of scale, brand loyalty, capital
investments, production rights and patents, regulatory legislation, promotional effects,
and consumer preferences. This organized information is thought through and analyzed
by expert research makers to aid decision-making among industry stakeholders.

Major points covered in the Report:
 An introduction to the market, explaining all the bifurcations to introduce and revise the
vital information related to the market to the reader.
 Insights of the market are provided, keeping in mind all the new developments in the
industry, among the manufacturing location and across all the branches of the industry
from environmental factors to market players' distribution and recent history.
 The predictions about the insights of the market are also based on the market dynamics,
including drivers, restraints, challenges, growth opportunities, and trends. Additionally,
the major competitors in the market, the bifurcations of the market in the form of
segmentations, and regional analysis are also studied and used to forecast the future
fluctuations of the market.
 Porter’s five forces analysis is applied in the research report to highlight the potency of
buyers and suppliers enabling stakeholders to make profit-oriented decisions and
strengthen their supplier-buyer network.

The Main Sections of the Study Include
Segmentation Division of the Market: The market is highly fragmented and is spread
across various bifurcations. The study provides a comprehensive picture of the market
segments by examining critical characteristics such as competition, inquiry, and data
synthesis from multiple sources. It covers a wide range of market parameters and focuses on
the most important market divisions. The following sections of the study were discussed:
 By Application: Sales & marketing Management, Customer Experience Management,
Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law
Enforcement, Others
 By Organization Size: Small & Medium Sized Enterprises, Large Enterprises
 By Development Model: On-Premises, Cloud
 By Industry Verticals: BFSI, Telecommunication & IT, Healthcare, Government & Defense,
Media & Entertainment, Retail & Ecommerce, Travel & Hospitality, Others

What the Competitors Are Doing
 By Component: Software, Services (Managed Services, Professional Services (Training
& Education, Consulting
 By Region: North America, South America, Europe, Middle East & Africa, Asia-Pacific
The study examines relevant industry trends like product launches, acquisitions,
agreements, mergers, partnerships, and so on to comprehend the current market
dynamics and their impact over the forecast period. Analyzing the market presence and
business strategies, the major players, included in the research report are:
 Oracle
 IBM
 Clarabridge
 Talkwalker
 Adobe
 SAS Institute
 Others

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Market Division

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Intelligence and Insights
We leverage our expertise in research, analytics, and knowledge management, to
minimize the challenges of high costs, insufficient access, and low quality knowledge
processes for our clients.
Accelerating Growth
Our solutions are aimed at supporting our
clients' strategic needs that are critical to
accelerate their growth and value creation

Our Value Proposition: Delivering World-Class
Intelligence and Insights
We leverage our expertise in research, analytics, and knowledge management, to
minimize the challenges of high costs, insufficient access, and low quality knowledge
processes for our clients.
Simplifying Decisions
We help businesses make smarter and
better-informed decisions by delivering
meaningful information, intelligence and
insights

Our Value Proposition: Delivering World-Class
Intelligence and Insights
We leverage our expertise in research, analytics, and knowledge management, to
minimize the challenges of high costs, insufficient access, and low quality knowledge
processes for our clients.
Maximizing Technology Enablement
We invest in state-of-the-art tools and
technologies to increase effectiveness and
cost efficiencies for our clients

Our Value Proposition: Delivering World-Class
Intelligence and Insights
We leverage our expertise in research, analytics, and knowledge management, to
minimize the challenges of high costs, insufficient access, and low quality knowledge
processes for our clients.
Leading with Experience
Our senior management team brings over 50
years of cumulative experience supporting
reputed clients globally

Our Solutions: Offering Flexible and Scalable
Solutions across Verticals
Industry & Market Insights
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 Market size estimation
 Go-to-market strategies
 Business plans
Company Insights
 Account profiles
 Product intelligence
 Competitive intelligence
 Customer case studies
 Prospect identification
 Investor pitch decks
Consumer Insights
 Product concept testing
 Consumer behavior
surveys
 Brand health studies
 Customer segmentation
 Voice of customer
surveys
Trade Insights
 Distribution channel audits
 Trade margin analysis
 In-store visibility audits
 Supplier audits
 Product mix analysis

Our 360°Approach: Combining Various
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Secondary Research Primary Research Data Insights
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data
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interviews
 Consumer surveys
 Mystery surveys
 Expert interviews
 Internal CRM/sales data
 Social media data
 Data modelling for
forecasting and market
sizing

About Us
Who are we?
MarkNtel Advisors is a leading research, consulting and data analytics firm that provides a wide range of strategic
reports on diverse industry verticals to a substantial and varied client base that includes multinational
corporations, financial institutions, governments, and individuals.
⊷ We specialize in niche industries and emerging geographies to support our clients in the formulation of
strategies viz. Go to Market (GTM), Product Development, feasibility analysis, project scoping, market
segmentation, competitive benchmarking, market sizing & forecasting, trend analysis etc. in around 15
industry verticals to enable our clients in identifying attractive investment opportunities and maximizing
ROI through an early mover advantage

We understand the growing need of our clients and thus focus on emerging industries to provide our services
which can fulfill their need for assessing the current and future industry potential, identification of white spaces &
hotspots and venturing into new geographies or business segments
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Geographies- Focus Areas
MarkNtel has strategically defined its target areas which are based on evaluation by its analysts after
analysing the growth potential of various regions. Few of those parameters include:
 Political, Economic, Social, Technological and Environmental Analysis
 Credit Ratings provided by leading institutions
 GDP projections by bodies such as the World Bank, IMF, OECD, etc.
 Market Disruptions and the “Next Big Things”
Low Focus Geographies
Low to Medium Focus
Major Target Areas

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