I created this Augmented Reality video wall for Learning 2018 as a way to gather and demonstrate a number of different short videos I created for an internal audience at PTC. When viewed with the HP Reveal app, each image triggers a video to play in AR, allowing users to peruse a video gallery to explore the styles and tools used to create them. (Though we have our own AR software at PTC, as we were not a sponsor of Learning 2018, I used a third party tool HP Reveal, that is free to use.) See Slide 9 & 10 to set up HP Reveal and try out the Augmented Reality Video Gallery from Elliot Masie’s Learning 2018.

1. Accent Color
Slide Options
See Slide 9 & 10 to try out the Augmented
Reality Video Gallery from Elliot Masie’s
Learning 2018

2. Accent Color
Slide Options
I created this Augmented Reality video wall for Learning 2018 as a way
to gather and demonstrate a number of different short videos I
created for an internal audience.
When viewed with the HP Reveal app, each image triggers a video to
play in AR, allowing users to peruse a video gallery to explore the
styles and tools used to create them.
I also shared a few of these videos in the session below.

3. 3
Quick
8’
4’
Hit Videos AR Gallery
Overview
Setup
Earbuds
What Is
Explainer
Explainer
Explainer
Explainer
What Is
Animated
Text
Animated
Text
Animated
Text
Testimonial
TestimonialRecognition
Bulletin Board Layout
8.5 x 11 horizontal for each square (8 wide 4 high – original plan).
What is
Testimonial
Explainer
Animated
Text
What is
Photo Montage
Explainer
Approach
Learn More
Bio
Explainer
Explainer
Explainer

4. QUICK

5. HIT

6. VIDEOS

7. AUGMENTED REALITY

8. GALLERY

9. What Is This?
This Augmented Reality Video Gallery is a collection of videos
that we have used at PTC as part of internal awareness and
reinforcement campaigns.
What Are The Videos?
The videos were all part of communication campaigns used to
advertise, explain, or reinforce learning.
All under 3 minutes, they are in several different formats and
styles. All of the videos were solo efforts, though several build
on top of work, like a sales presentation, authored by a
colleague.
To Explore the Videos
Follow the setup instructions on the SETUP card.
OVERVIEW

10. Create
Account &
Follow My
Channel
Go here: http://auras.ma/s/SAdgJ
Click the Follow button.
Create an HP Reveal Account.
Download
App & Login
Download the HP Reveal app to your phone
or tablet from your App Store.
Log in using the username and password
you created above.
Drag down to refresh the list.
(You should see images like these cards.)
View
Videos in
Augmented
Reality
Select the HP Reveal app’s
viewfinder.
Point your camera at the images to the right
to launch an AR video.
SETUP

11. Audio
Please be considerate of others and use earbuds or headphones
to experience the gallery if others are around.
If you do not have earbuds, all of the videos created with the
Tools: Biteable have no audio narration. They display text on
screen and make for the best AR experience if your phone is
muted.
The non-Biteable videos are narrated, and to get the full
experience, it’s most impactful if you can listen to the talk track.
Troubleshooting
To check if your HP Reveal app setup is successful:
1. In the HP Reveal app, click the profile icon in the upper left,
then click the Following tab.
2. It should show Adrian.Lasala’s Private Auras as shown in the
image to the left.
3. If not, be sure you are logged in and Following the account
as described on the Setup page above.
FOR BEST
RESULTS

12. The Explainer Video
Used extensively in marketing products and services, these
short videos are designed to be about 1 - 3 minutes and
typically follow a pattern along the lines
of: problem > solution > benefits > call to action.
Their objective is simple - to build enough interest that you
want to know more - to intrinsically motivate you to respond to
the call to action.
They can be used to advertise courses or remind and reinforce
key concepts behind the value of a course or session.
EXPLAINERS

13. 13
Purpose Format Style Tools Dev Time Duration
Training Service
Product
Awareness
Explainer Infographic
PowerPoint &
Camtasia
8 hrs 00:02:29

14. 1414
Purpose Format Style Tools Dev Time Duration
Course Teaser
Awareness
Explainer
Animated
Infographic
Camtasia 8 hrs
(by intern)
00:01:51

15. 1515
Purpose Format Style Tools Dev Time Duration
Service Product
Awareness
Explainer
Animated
Infographic
PowerPoint
(direct export
to mp4)
8 hrs
(by colleague)
00:02:55

16. 1616
Purpose Format Style Tools Dev Time Duration
Product
Value Prop
Explainer
Video Clips &
Animated
Infographic
Biteable
PowerPoint
Camtasia
3 hrs 00:02:20

17. 1717
Purpose Format Style Tools Dev Time Duration
Product
Awareness
Explainer
Video Clip
Montage
Biteable 20 mins 00:01:00

18. 1818
Purpose Format Style Tools Dev Time Duration
Learning
Resource
Awareness
Explainer Claymation Biteable 20 mins 00:01:14

19. 1919
Purpose Format Style Tools Dev Time Duration
Product
Value Prop
Explainer
Video Clips &
Animated
Infographic
Biteable 20 mins 00:01:28

20. 2020
Purpose Format Style Tools Dev Time Duration
Product
Value Prop
Explainer
Video Clips &
Animated
Infographic
Biteable 20 mins 00:01:03

21. Animated Statements
These videos put text to the screen, taking standard
statements, like an elevator pitch, and transforming them into
text-based video to bring new life to the message.
These were used as AR experiences, like this one, applied to
our internal Branding Book.
ANIMATED
STATEMENTS

22. 2222
Purpose Format Style Tools Dev Time Duration
Messaging
Reinforcement
Animated
Value Prop
Animated Objects Biteable 20 mins 00:00:51

23. 2323
Purpose Format Style Tools Dev Time Duration
Messaging
Reinforcement
Animated
Elevator Pitch
Claymation Biteable 20 mins 00:01:25

24. 2424
Purpose Format Style Tools Dev Time Duration
Messaging
Reinforcement
Animated
Boilerplate Text
Animated
Infographic
Biteable 30 mins 00:01:25

25. Photo Montages
Made up of photos animated within a video, photo montages
are much easier to create and edit than trying to piece
together video clips.
Because they are built from real photos of real people and
events in your org, they are much more personal and authentic
than those built from generic video clips.
Recognition Videos
Recognition videos that share a story or celebrate someone for
an accomplishment are a powerful tool you can use to share
stories of those whose behaviors changed because of your
learning activities.
PHOTO
MONTAGES

26. 2626
Purpose Format Style Tools Dev Time Duration
Recognition Photo Montage People & Quotes Biteable 30 mins 00:02:46

27. The Testimonial Video
A testimonial video tells the story of an event that happened.
Because it is a true story told in the voice of someone who
experienced an event and its benefits, it’s a great way to help
people connect to a real event, synopsize something that can
take a long time to unfold, and most importantly, prove that a
statement, like a value prop, is true.
The Whiteboard Video
Whiteboard videos are "hand-drawn" videos that illustrate
what is being narrated through audio. They enable us to bring
a story to life through animation, reinforcing key messages
with compelling visualizations, all while share the authentic
voice of the narrator.
WHITEBOARD
TESTIMONIALS

28. 2828
Purpose Format Style Tools Dev Time Duration
PTC Cloud
Product Proof
Testimonial Whiteboard Videoscribe 8 hrs 00:03:01

29. 2929
Purpose Format Style Tools Dev Time Duration
Consulting Service
Product Proof
Testimonial Whiteboard
Videoscribe
Audacity
6 hrs 00:03:06

30. Internal Only
Though most of these are written as if they were customer-
facing, it's important to note that they are all internal-facing,
DIY, videos.
They not quite brand-compliant, nor are they a professional,
polished, production.
Why Do They Work?
• A Tight Message - With few words available to get your
message across, part of the reason these formats work is
that you have to boil down the message to the most
fundamental concepts.
• Clarifying Visuals - We can process information visually much
faster than we can audibly. The graphics and animations
reinforce and expand upon the message helping our
audience visualize the message and its value.
THE
APPROACH

31. How Can I Learn More?
Adrian La Sala will be here periodically to answer questions. Or
visit his session, where you will explore other campaign tactics
and make a video like these.
The Technology
• HP Reveal – Use any image as a trigger that can launch an
image, video, or 3D AR experience.
• PowerPoint – Great for animation, it also has recording and
export-to-mp4 capabilities in O365.
• Camtasia – Great for screen recording, it can augment a
recorded PowerPoint or even be used to create original
animations.
• Biteable – An online service that let’s you stitch together
your own text with video clips and pre-created scenes.
• Videoscribe – A great tool for creating whiteboard
animations out of vector graphics.
LEARN
MORE

32. Adrian La Sala
Field Engagement Manager, PTC
Throughout my 20-plus years of experience in the software
education learning space, I've leveraged my love of technology
and good storytelling. Those loves drive me to continually
explore different means and media to deliver rich, engaging,
learning experiences.
My Session: Market & Reinforce Learning with Awareness
Campaigns
Join this session to:
• Understand communication campaigns as key elements of
the entire employee learning experience.
• Gain a toolkit of tactics you can deploy that engage learners
and reinforce key messages.
• Learn to create short videos in different styles to generate
big impact quickly.
BIO

33. EXTRAS

34. 3434
Purpose Format Style Tools Dev Time Duration
Product
Value Prop
Explainer
Video Clips &
Animated
Infographic
Biteable 20 mins 00:01:15