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Ashanti Retail Music Promotion Recap

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Adrian Parker
Adrian Parker

Interactive retail campaign with driven by TV, print, in-store & direct marketing extensions. More at www.adriandparker.wordpress.com

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Universal Music Group/Def Jam/Murder Inc. “ Fly Away With Ashanti” Promotion Analysis October 2003 Adrian Parker, FTSA Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview Window signage in all stores
[object Object],[object Object],[object Object],Action POS display with coupon
[object Object],[object Object],[object Object],Action (cont’d) Grand prize: Trip for 4 to the AMAs in L.A. to meet Ashanti.
[object Object],[object Object],[object Object],FA.com 144,000 unique visitors/ month Print 260K circulation Results FA Retail 10 million shoppers/month Digital Direct 750,000 e-mails Charts : Album - #36 Single - #13 Video - #15 Sweeps 12,000 entries to date FATV 6 million viewers/month

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