Presentation from the 9th Regional Seminar on Nutrition Labelling by the International Life Sciences Institute, August 2015

1. Enabling Business, Empowering Consumers
Communication Strategies on Nutrition
Labels: The Philippine Experience
Presented by:
ATTY. ANSELMO B. ADRIANO
Director, Consumer Protection and Advocacy Bureau
Department of Trade and Industry
9th Seminar on Nutrition Labeling, Claims and Communication
04 August 2015, 3:20pm – 3:50pm
Crowne Plaza Manila Galleria
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1. Core of Communication
OUTLINE
2. What do we communicate?
3. How do we communicate?

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Enabling Business, Empowering Consumers
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1. Core of Communication
OUTLINE
2. What do we communicate?
3. How do we communicate?

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Confidential. For authorized use only.
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The consumer right to be protected
against dishonest or misleading
advertising and labelling, and the
right to be given the facts and
information needed to make an
informed choice.
Right to Information

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1. Core of Communication
OUTLINE
2. What do we communicate?
3. How do we communicate?

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* Be an informed consumer by always reading the label
* Nutrition labels indicate approved health claims
* Proper nutrition label helps consumers choose healthier
diets
* Understanding nutrition labels improves the nutrition
knowledge, attitude and practices of consumers, and
increases the demand for adequate, nutritious and safe
food
Our Messages
Enabling Business, Empowering Consumers

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The Nutrition Label

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* Correct and registered trade name or brand name
* Duly registered trademark
* Duly registered business name
* Address of the manufacturer, importer, re-packer of the
consumer product in the Philippines
* General make or active ingredients
* Net quantity of content, in terms of weight, measure or
numerical count rounded of to (at least the nearest tenths in
the metric system)
Other labels to look for

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* Information if a consumer product is manufactured, refilled,
or repacked under license from a principal
These labels may be required by the appropriate agency:
* Whether a product is flammable or inflammable;
* Directions for use, if necessary;
* Warning of toxicity;
* Wattage, voltage or amperes; or
* Process of manufacture used, if necessary.
Cont./ Other labels…
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Cont./ Other labels…
Enabling Business, Empowering Consumers

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Confidential. For authorized use only.
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1. Core of Communication
OUTLINE
2. What do we communicate?
3. How do we communicate?

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Confidential. For authorized use only.
Enabling Business, Empowering Consumers
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* Development of IEC materials
* Consumer Advocacy Seminars
* Quad-media Campaigns
* Government-Industry Partnership
* Inter-agency Cooperation
* Consumer-led Campaigns
Communication Strategies

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BRONZE SILVER GOLD

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Thank you.
Enabling Business, Empowering Consumers

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