Designing Packaging for Ease of Use
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A few great ideas form Heinz
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Designing Packaging for Ease of Use
- 1. H.J. Heinz Company© Mr. Cameron Dellar Group Packaging Manager Pack Innotech, 22-23 May 2013 Bangkok, Thailand H.J. Heinz Company Designing Packaging for Ease of Use
- 2. H.J. Heinz Company© 2 Designing Packaging Ease of Use for Improved Accessibility Demographic Metrics Design Relationships
- 11. H.J. Heinz Company© Accessibility Benchmarking Scale +8 The product is universally easy to use. 95% of the population can access without use of a tool 0 Most consumers with functional limitations will require additional time or effort to use. 75% of the population can access without use of a tool -8 The product is impossible to access for people with functional limitations. Less than 60% can access without the use of a tool. 11
- 18. H.J. Heinz Company© 18 Current Improved Triangle and ‘tear here’ enlarged Enlarged product description Enlarged claims Adjusted positioning of ™ and ©
- 19. H.J. Heinz Company© 19 Current Improved Tab highlighted with colour and ‘lift here’ added. Clearer text.
- 20. H.J. Heinz Company© Relationships • Understand the demographic of the market • Appreciate that eating occasions have changed • Evaluate the minimum Accessibility Score required • Work with your packaging equipment and packaging material suppliers • Independent assessments are critical to confirm that you are heading in the right direction 20
- 21. H.J. Heinz Company© Thank you Questions? 21
- 22. AFRIS. AsianFoodRegulationInformationService. We have the largest database of Asian food regulations in the world and it’s FREE to use. We publish a range of communication services, list a very large number of food events and online educational webinars and continue to grow our Digital Library. We look forward to hearing from you soon! www.asianfoodreg.com adrienna@asianfoodreg.com