1. Principal
Advisor
Chief
Advisor
to

2. Globalisation
 Process
Integration.
 Bilateral
trade.
 Diminishing
world,
singular
demands.
 Right-­‐Cost
Country
optimisation.
 Business
friendly
Global
Banking.
 Borderless
consumer.

3. Growth
in
initial
areas
extends
parity.
Parity
feeds
demand;
new
consumption.
Demand
outpaces
development.
Lack
of
development
creates
bottlenecks.
Bottlenecks
raise
costs.
High
costs
restricts;
feeds
aspirations.
Aspirations
provide
further
scope.
Enduring
Scope
is
Unending
Opportunity.

4. Enduring
Scope
is
Unending
Opportunity.
Chain
of
business
 Chain
of
transactions.
 Chain
of
information.
 Chain
of
operations.
 Chain
of
processes.
 Chain
of
policies.
 Chain
of
people.
 Value
chain.
Demographics,
National
Priorities,
Sustainability,
Technology,
Information,
Affiliation.

5. Uneven,
non-­‐holistic
development
of
resources!
Cold-­‐chain
requires
integration
across
total
activity
chain!
Changing
priorities,
impatient
populace
–
short
cuts!
Fear
of
missing
the
bus
–
short
term
strategy
for
long
term
solutions!

6. " Integrated
infrastructure
development.
" Reverse
haulage
–
capacity
utilisation.
" Market
capture
–
barriers
and
tariffs.
" Training
and
Skilled
deployment.
" Rapid
demo-­‐graphic
changes.
" Changing
global
strategies.
" Technology
adaption.
" Investment
inertia.

7. FSMA
/
FSSAI
/
Others
Trend
is
to
move
from
post-­‐facto
control
mode
to
first
mile
preventive
mode.
Impacts
independent
development
agendas;
changed
deployment
of
resources.
Benefits
stakeholders
from
early
compliance;
lowered
rejects,
opens
strategic
options.
More
inclusion
among
stakeholders.

8. Prevent
Controls
Inspect
Compliance
Recall
Response
Partner
Administer
Resource
Labs
Skills
Costs
Fees
Procurement
Onus
Distrust
Sharing
Business
New
markets
New
pricing

9. " Human
population
of
1.22
billion.
" with
a
GDP
of
USD
1.94
Trillion.
" Post
harvest
value
loss
~18-­‐40%
of
farm
produce.
" Foreign
Trade
USD
795
billion.

10. " The
largest
producer
of
milk
(133
million
tonnes).
" Largest
producer
of
mangoes
(15
million
tonnes).
" Largest
producer
of
bananas
(29
million
tonnes).
" Largest
exporter
of
beef
(1.52
million
tons),
largest
buffalo
livestock
(105
million).
" Second
in
fruit
(80
mlllion
tonnes)
and
vegetable
production
(160
million
tonnes).
" Third-­‐largest
producer
of
fish
(8.3
million
tonnes).
" Third
largest
pharmaceutical
producer,
8%
of
global
production.

11. " not
a
single
perishables
gateway!
" only
~8000
reefer
trucks.
" limited
reefer
rail
options.
" Containerisation
at
20%.

12. " Coastline
is
more
than
7,500
km
long.
" Interspersed
with
more
than
200
ports.
" International
cargo:
95%
by
volume
and
75%
by
value
is
carried
by
sea.
" Ports
capacity
1,247
million
tonnes,
doubling
by
2017.
" Railways:
87,087
km,
across
7,083
stations
and
operates
more
than
18,000
trains
every
day.
" 4.2
million
km
Roads
:
National
Highways
-­‐
76,818
km,
State
Highways
-­‐
154,522
km,
District
Roads
-­‐
2,577,396
km,
Rural
Roads
-­‐
1,433,577
km.

13. " DTR:
(Tmax)
–
(Tmin)
of
20°C
" Shortfall
of
power,
reliance
on
diesel
gensets.
" Insulation
and
energy
efficiency
standards.
" Portability
options
min.

14. " 4th
largest
electricity
consumer,
fifth
largest
installed
capacity
(246
GW)
with
11.5%
renewable
capacity.
" 300
clear
days,
Solar
radiation
4
to
7
kWh/m2;
area
3.287
million
sqkms.
" Solar
reception
5000
Petawatt-­‐hours
per
year.
" Fifth
largest
in
wind
power;
18,634MW
in
2013.
" Among
lowest
ecological
footprints
of
0.9
gha/
person.
" Starkly
different,
tightly
clustered;
six
major
climatic
zones.

15. 24.0
25.0
26.0
27.0
28.0
29.0
30.0
31.0
32.0
800
900
1000
1100
1200
1300
%
of
total
millions
Urban
population
%
Total
population
million
0.0
0.5
1.0
1.5
2.0
2.5
800
900
1000
1100
1200
1300
%
Growth
millions
Total
population
million
Population
annual
%
change
 Indian
Economy:
growing
at
more
than
8%
for
last
decade,
population
growing
@
1.5%
annually
for
last
two
decades.
 Continuous
urbanisation
of
India
due
to
expanding
development.
 Projections:
on-­‐going
Key
socio-­‐
economic
changes
and
four
fold
growth
in
the
size
of
middle
to
rich
class
Indian
households;
resulting
doubling
household
consumptions
by
2020.
 Young
populace,
aspirations
overreached
and
to
stay
stretched.

16. " GDP
USD
1.94
trill
in
2012
from
1.25
trill
in
2006
(+56%
in
6
years).
" Spending
growth:
$991
billion
in
2010
to
$3.6
trillion
by
2020
(5.8%
of
global
consumption,
doubling
from
2.7%).
" 1,870,000
Consumer
Food
outlets
(2012).
Source: Boston Consulting & CII, IRIS, MoSPI- Govt of India.
474
593
785
1003
354
444
565
735
FY05
FY07
FY09
FY11
Domestic
spend
(USD
from
₹)
31-­‐Jan-­‐2012
Per
Capita
Disposable
Income
Per
Capita
Disposable
Spending
>2
x
from
2005
61%
17%
10%
6%
4%
3%
India
Spends
on
Food
and
Grocery
Others
Clothing
and
Fashion
Electronics
Beauty
and
Welness
Furniture
and
Fixtures
Increased
Demand
for
(Cold
Chain)
Quality
Foods
Increase
in
consumer
class
pop.
Purchasing
power,
Rise
in
income
Changed
consumer
mindset
Easy
consumer
credit
Quality
&
Hygiene
consciousness

17. 17
Within
Horticulture,
perishable
commodities
trends
higher
&
drives
growing
demand
for
perishable
handling.

18. 18
28.6
43.0
50.9
65.6 68.5 71.5
74.9
81.0
58.5
88.6
101.2
128.4
129.1
134.1
146.6
155.0
0
20
40
60
80
100
120
140
160
180
Million
Metric
Tons
Horticulture
Production
Fruits
Vegetables
Plantation
Crops
Others
x
2.6
x
2.8
Others: includes Spices, Loose Flowers, Nuts, Mushroom, Aromatic/medicinal and Honey .
Source: Horticulture Division, Ministry of Agriculture and CrossTree Analysis
Agriculture
cultivated
area:
150
million
hectares
• Area
under
Horticulture:
23
million
hectares
(15%)
$260
billion
to
Indian
GDP
by
Agriculture
• 35%
of
this
is
from
Horticulture.

19. " Inflationary
trend
(40
years)
shows
Food
as
prime
driver
with
perishables
contributing
highest.
" Despite
producers
showing
robust
response
by
increasing
supply,
yet
inflationary
pressure
exists.
" This
may
indicate
that
demand
for
perishable
products
continues
to
outstrip
supply.
" This
also
indicates
a
lack
of
efficient
supply
systems
which
continues
to
feed
inflation
in
food
items.
1971-­‐72
to
1981-­‐82
1982-­‐83
to
1993-­‐94
1995-­‐96
to
2004-­‐05
2005-­‐06
to
2011-­‐12
All
Commodity
10.2
7.9
5.9
6.6
Primary
Food
8.5
9.2
5.9
9.9
F
&
V
9.0
10.6
7.5
9.2
Milk
7.1
9.0
5.7
10.1
Eggs,
Meat,
Fish
11.0
9.4
6.4
11.8
10.2
7.9
5.9
6.6
8.5
9.2
5.9
9.9
5.5
6.5
7.5
8.5
9.5
10.5
11.5
Inflation
%
Trends
-­‐
Annual
Average
WPI
Inflation
(from
1970
to
2012)
Continual
demand
for
food
distribution
and
cold
chain
is
foreseen
over
coming
decade.
Source: RBI, Office of Economic Adviser, MoCI, Govt of India

20. • Global
Cold
chain
logis:cs
spend
from
$5.2
billion
in
2008
to
$6.9
billion
in
2012.
• Growth
in
Asia
outstripped
all
regions.
• Asia
&
India
conBnue
to
grow
into
a
major
hub
for
Bio-­‐Pharma,
cold
chain
demand
from
the
sector
conBnues
to
rise.
Notes : Figures exclude clinical trials which is separate specialised logistics.
Sources: Cold-Chain BioPharma Logistics Sourcebook 2011 & UN Comptrade database, Orkash and CrossTree Analysis
2.1
2.5
2.7
3.2
1.5
1.7
1.9
2.3
1.0
1.2
1.5
2.2
0.6
0.6
0.8
1.1
0
2
4
6
8
10
2008
2009
2012e
2015e
BioPharma
Logistics
Spending
(USD
Billion)
North
America
Europe
Asia
Rest
of
World
0
0.5
1
1.5
2
2.5
3
North
America
Europe
Asia
Rest
of
World
Cold
Logistics
Growth
USD
Billion
2012e
2008
$0.6
to
0.8
billion
(33%
Growth)
$1.0
to
1.5
billion
(50%
Growth)
$1.5
to
1.9
billion
(27%
Growth)
$2.1to
2.7billion
(29%
Growth)
Higher-­‐than-­‐average
growth
in
vaccines
&
specialty
pharmaceuticals
and
heightened
regulatory
requirements
continues
to
drive
cold
chain
for
pharma.
3.7
4.9
4.9
6.1
7.2
8.3
10.5
13.5
16.7
11.5
13.4
15.6
18.4
21.5
24.7
28.4
32.4
36.7
0
10
20
30
40
2007
2008
2009
2010
2011
2012F
2013F
2014F
2015F
Indian
Pharmaceutical
USD
Billion
Exports
Total
Cold chain shipment growth by region

21. Note : Total Food Service Outlets is a sum of Standalone , Leisure and Retail outlets
Source : Euromonitor, IBEF, IRIS and CrossTree Analysis
 India
is
5th
largest
retail
market
worldwide.
 1,968,000
Consumer
Food
outlets
by
2015.
Organised
Retail
Market
is
growing
despite
FDI.
This
feeds
demand
for
cold
chain.
Simultaneous
growth
in
the
food
service
sector
accelerates
need
for
the
cold-­‐chain.
0
20
40
60
80
100
120
140
160
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2005
2006
2007
2008
2009
2010
2011
2012E
2013E
2014E
2015E
Food
Service
Outlets
(‘000)
Standalone
(LHS)
Leisure
(RHS)
Retail
(RHS)
27.8
41.4
88.6
396.1
486.4
780.5
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
2010
2012
2015P
Size
of
Retail
Market
(USD
Billion)
Modern
Retail
Traditional
Food
&
Grocery
Furniture
&
Furnishings
Electronics
Beauty
&
Wellness
Clothing
&
Fashion
Others
99%
77%
96%
88%
89%
90%
Traditional
Modern

22. Notes: 2009 and 2010 numbers only for NHB and NHM assisted cold storages. Numbers as of Dec 2012
Source: NHB, NHM, Directorate of Marketing and Inspection 2009, Orkash & Crosstree Analysis
0
5000
10000
15000
20000
25000
30000
35000
0
1000
2000
3000
4000
5000
6000
7000
1955
1960
1965
1970
1975
1979
1986
2004
2007
2009
2010
2011
2012#
(‘000)
tons
Number
Cold
Storage
Availability
Number
of
Cold
Storages
Installed
Capacity
in
'000
tons
(Cumulative)
In
the
Last
Decade
1955-1986
" As
of
last
recorded
national
level
data
,
India
has
6488
cold
storage
with
a
cumulative
installed
capacity
of
approximately
30
million
Metric
Tons
.
Key
Trends
• More
than
25%
of
the
cold
storage
units
(~10
mill
tons)
have
been
built
post
2004.
• Growth
(CAGR
2004-­‐12
)
:
Numbers
of
Cold
Storage
:
3.57%,
Capacity
:
5.19%.
Growth
in
Transport
capacity
22%
• Current
short
fall
of
4000
reefer
trucks,
govt
states
another
30+
million
tons
capacity
needed.
The
witnessed
growth
in
the
Cold
Storage
sector
is
accepted
to
only
accelerate
in
the
coming
years
88%
12%
Segments
Storage
Transport
2007-­‐08
2010-­‐11
2014-­‐15
2.1
3.8
6.9
0.2
0.9
1.9
CC
Market
U$
Billion
Storage
Transport

23. Capacity
mostly
focused
on
single
product
types
–
a
long
learning
curve
established
Minimal
outreach
for
foods
and
pharma
–
localised
operations,
earlier
focus
was
storage.
Chain
approach
to
counter
Irregular
parameters
across
regions
and
within
days.
Fragmented
development
did
not
encourage
holistic
cool
logistics
for
single
source
service.
Refrigerated
systems
need
adaption
to
India
specific
needs
in
design
and
capacity
utilisation.

24. Capacity
mostly
focused
on
single
product
types
–
a
long
learning
curve
established
Minimal
outreach
for
foods
and
pharma
–
localised
operations,
earlier
focus
was
storage.
Chain
approach
to
counter
Irregular
parameters
across
regions
and
within
days.
Fragmented
development
did
not
encourage
holistic
cool
logistics
for
single
source
service.
Refrigerated
systems
need
adaption
to
India
specific
needs
in
design
and
capacity
utilisation.

25. Government as
‘Catalyst’
Encourages
Investments
Agri/Foods
identified as
priority
sector
Encourages
holistic
development
NCCD takes
shape
Liberalises
Marketing
Norms
Focus on
Market links
development
Rationalises
Tax Laws
Move to
uniform VAT/
GST
Credits
Grants &
Subsidies
PPP, Grants,
Negotiable
Warehouse
Receipts
Liberalising
FDI Inflow
100% FDI in
food sector
Increasing
focus
to
create
enabling
infrastructure
by
govt.
While
this
support
was
earlier
focused
on
static
cold
storages,
recent
developments
have
been
to
include
refrigerated
trucks
including
containers.
NCCD
to
play
pivotal
role
to
correlate
industry
expectations
and
policies.

26. Subsidies
available
for
constructing
Cold
Chains
by
Govt.
of
India
Capital
Investment
Subsidy
/
RIDF
Scheme
Integrated
Cold
Chain
Scheme
PPP-­‐IAD
NVIUC
Public
Entrepreneur
Guarantee
Scheme
40.9
593.9
1187.5
0
500
1000
1500
Xth
Plan
XIth
Plan
XIIth
Plan
USD
Billion
Outlay
Amounts
for
Infrastructure
Development
(Five
Year
Plans)
Initiatives
for
Infrastructure
Development
• Mega
Food
Parks
Scheme.
• Integrated
Cold
Chain
Scheme.
• State
level
Initiatives.
• National
Horticulture
Board.
• National
Horti
and
FPI
Missions.
NCCD
as
umbrella
agency
to
address
concerns.

27. Central
Excise
Duty
• 100%
exemption
for
specified
equipments
for
storages
or
transport,
self
loading
/
unloading
trailers
/
semi-­‐trailers.
Customs
Duty
• Full
exemption
from
basic
customs
duty
for
manufacture
of
refrigerated
vans/trucks;
bio-­‐
polymer/bio-­‐plastics;
• Concessional
duty
of
5%
for
initial
installing
or
expansion
of
a
cold
storage,
cold
room,
processing,
etc.
Service
Tax
Exemption
• ‘Erection,
Commissioning
or
Installation’
of
Mechanized
Handling
Systems;
Cold
Storage
and
transport;
• Cold-­‐chain
Service
of
storage
and
transporting
agriculture
produce.
• Technical
Testing;
Analysis
Service
and
‘Technical
Inspection
and
Certification
Service’.
Capital
Investment
• Cold
Chain
&
FDI:
100%
FDI
through
automatic
route.
• Investment
linked
Tax
deduction
:
150%
of
capital
investment
deductible.
• Government
subsidy
on
investment:
40
to
55%
subsidy
on
storage
and
transport

28. " Industry,
PSUs,
Government,
Investors,
Entrepreneurs,
Farming
Associations
&
Knowledge
Houses
-­‐
All
Working
Together!
Executive
Committee
2
5
3
4
1
Technical
Specification,
Standards,
Test
Laboratory
&
Product
Certification
Committee.
Training,
HRD
and
R&D
Committee.
Committee
for
Application
of
non-­‐Conventional
Energy
Sources
in
Cold
Chain
Infrastructure.
NCCD
Members,
other
Committee
for
Supply
Chain
&
Logistics.
6
Liaison
with
other
NLAs
and
States
cold
chain
sectors

29. Cold
Supply
Chain
(India):
Poised
for
a
Quantum
Jump
" Best
practises
for
Sub-­‐continent
conditions,
market.
" Skill
development
&
training
establishments.
" Appropriate
&
integrated
Infrastructure
development.
" Adoption
of
energy
efficient
technology.
" Partner
with
Indian
logistics
companies.
" Adapting
from
mass
storage
to
direct
access
storage.
" Manage
and
develop
Multiple
markets
in
region.
" Anticipate
ahead
of
a
developing
market.
Here is History in the making and the Opportunity to be part of it. A market develops to oblige!

30. There is a fledgling Cold chain awaiting shape, to serve a billion+ people.
" Innovators
and
solutions
biased
companies.
" Technology
Provision
and
implementation.
" Cold
Logistics
and
Supply
Chain
services.
" Specialised
Infrastructure
designers
and
planners.
" Expertise
in
alternate
energy,
environmental
protection.
" Scalable,
Energy
efficient
Refrigeration
technology.
" Refrigerated
Vehicles
and
last
mile
delivery
systems.
" Education,
Training
&
Cold
chain
management
experts.
" Knowledge
Managers
and
Integration
specialists.

35. www.nasa.gov
Earth
Gallery

36. www.nasa.gov
Earth
Gallery

37. Nodal
Body
for
Cold-­‐chain
Development
Ministry
of
Agriculture
Contact-­‐NCCD@gov.in