The Fundraising Fantastic Four: Facebook, Twitter, LinkedIn & Google+ Presentation.

1. The Fundraising Fantastic Four
25th September 2012
Steve Cast, MInstF

2. Polite Notice
This presentation is
Copyright © AdvantageNFP
by Redbourn Business Systems Limited
2012 with all rights reserved.
Please do not distribute this
presentation without first confirming
with marketing@AdvantageNFP.com
Thank You
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3. Please switch ON your:
• Mobile phones
• Tablets
• Laptops
#AdvantageNFP
#TFF4
#NFPTECH2012
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4. So? When?
Where?
Why? Who?
How?
What? Then? But?
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5. Question and Answer
Session
At The End
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6. Introduction
• Steve Cast, MInstF
Founder and Managing Director of
Redbourn Business Systems Limited
• Jane Haywood
Marketing Assistant of
Redbourn Business Systems Limited
Formed in 1994, Redbourn Business Systems are
the developers of AdvantageNFP Fundraiser, the
integrated fundraising, membership and alumni
database and AdvantageNFP Box Office, the
integrated fundraising and box office system.
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7. Available Social Media
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8. The Fundraising Fantastic Four
Why Use Social Media?
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9. The Fundraising Fantastic Four
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10. The Fundraising Fantastic Four
Audience Survey
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11. The Fundraising Fantastic Four
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12. The Fundraising Fantastic Four
Facebook is a social networking
service and website launched in
February 2004, operated and
privately owned by Facebook, Inc
(source Wikipedia 9/2/12)
Since Floated in May 2012
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13. The Fundraising Fantastic Four
• Mr Fantastic of Social Media
• More than 845 million active users in
2012 (source Newsday 4/2/12)
• By June 2012 this increased to 995m
(source Facebook June ‘12)
• Integrates with
• More Giving Apps to come in 2012
• Facebook generation – no emails!
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14. When to use
• News Updates
• Share Photos of Events
• Donate Now Apps
• To Drive Traffic to Your Website
• Thanking Supporters/Donors
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15. Who is using it
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16. “Facebook is a great tool for
communicating with our audience.
There are some great opportunities for
small charities to really make it work if
they can come up with something
creative or innovative”
Ben, War Child
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19. The Fundraising Fantastic Four
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20. The Fundraising Fantastic Four
Twitter is an online social networking
service and microblogging service that
enables its users to send and read text-
based posts of up to 140 characters,
known as "tweets". It was created in March
2006 by Jack Dorsey and launched that
July. (source Wikipedia 9/2/12)
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21. The Fundraising Fantastic Four
• The Human Torch of Social Media
• More than 300 million active users in
2012 (source Wikipedia 4/2/12)
• In June revealed 500m registered users but
it is not clear how many are active (source)
• Celebrity-driven fundraising
• Spreads like wild fire
• Events & discussions covered with
#hashtag symbol
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22. When to use
• News Updates
• Invitations
• Raise Awareness
• Event Notifications
• To Drive Traffic to your Website
• Thank You?
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23. Who is using it
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25. Adopt A Monkey
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27. “We need to keep engaging with
donors through social media and
embrace other social media
platforms too.
Everybody is using Twitter and we
don’t see a good reason why
charities shouldn’t try and market
themselves through social media for
more effective fundraising.”
Susie & Claire, Nordoff Robbins
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28. The Fundraising Fantastic Four
CRM Integration
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29. The Fundraising Fantastic Four
CRM Integration
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30. The Fundraising Fantastic Four
CRM Integration
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31. The Fundraising Fantastic Four
CRM Integration
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32. The Fundraising Fantastic Four
CRM Integration
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33. The Fundraising Fantastic Four
CRM Integration
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34. The Fundraising Fantastic Four
CRM Integration
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35. The Fundraising Fantastic Four
CRM Integration
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36. The Fundraising Fantastic Four
CRM Integration
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37. The Fundraising Fantastic Four
CRM Integration
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38. The Fundraising Fantastic Four
CRM Integration
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39. The Fundraising Fantastic Four
CRM Integration
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40. The Fundraising Fantastic Four
CRM Integration
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41. The Fundraising Fantastic Four
CRM Integration
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42. The Fundraising Fantastic Four
CRM Integration
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43. The Fundraising Fantastic Four
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44. The Fundraising Fantastic Four
LinkedIn is a business-related social
networking site.
Founded in December 2002 and
launched in May 2003, it is mainly
used for professional networking.
(source Wikipedia 9/2/12)
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45. The Fundraising Fantastic Four
• The Thing of Social Media
• More than 150 million active users
in 2012 (source Mashable 9/2/12)
• June 2012 – 175 million (source
wikipedia June ‘12)
• Strong network of professionals
• Fundraising best practice groups
• Product/Service recommendation
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46. When to use
• To List your Products/Services
• To Get Customer/Supporter
Recommendations
• To Participate in Discussions on
Fundraising Best Practice
• To Drive Traffic to your Website
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47. Who is using it
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49. The Fundraising Fantastic Four
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50. The Fundraising Fantastic Four
Google+ is a social networking and identity
service, operated by Google Inc. and
introduces new services identified as
Circles and Hangouts.
(source Wikipedia 9/2/12)
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51. The Fundraising Fantastic Four
• The Invisible Girl of Social Media
• More than 90 million active users in
2012 (source Mashable 19/1/12)
• Sept 2012 – 100 million (source
NBCNews Sept ‘12)
• Growing faster than any other
social network ever did! (or is it?)
• Heavy video & image usage due
to large display layouts
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52. When to use
• To Promote your Videos
• To Share Images of your Events
• To Engage with your
Supporters/Employees/Volunteers
• To Drive Traffic to your Website
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53. Who is using it
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56. Strengths and Weaknesses
Giving apps  Very simple  Strictly  Not many
 Supporters to use professional users-NFPs
Strengths donate “on the  Quick network can figure
spot” Amplification  Good quality prominently on
 Large  Some giving insights into streams
Audience apps exist fundraising  Hangouts
 Inappropriate  140  Limited to  Limited
audience (?) – characters per sharing best functionality in
Weaknesses too young post practice terms of giving
 Too many  Giving apps  Does not  Still growing
users (?) – not widely integrate with but not many
busy streams known yet giving apps ACTIVE users
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57. The Fundraising Fantastic Four
Social Media Integration & Holistic Approach
Case Study
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58. Find Your Feet is a UK-based
international development charity,
developing successful
poverty-relief programmes in
India, Malawi, Nepal and
Zimbabwe.
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62. “It is essential to remember when
using social media that you can’t just
pump information out on your cause,
you need to offer the audience
something more to encourage them to
continue following you and remain
interested, such as related videos and
articles”
Jessica, Find Your Feet
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63. The Fundraising Fantastic Four
Social Media Integration & Holistic Approach
Case Study
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64. The World Development Movement
is a UK-based anti-poverty
campaigning organisation with a
worldwide reputation for tackling
hard-hitting, controversial issues.
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69. “It requires a lot of engagement to be
successful with social media and each site
requires a different approach.
For example, still visuals like cartoons and
infographics work really well on Facebook
and Pinterest, while videos are great for
Google+, and blog posts and articles on
Twitter. It’s important to take a strategic
approach and focus on what you want to
achieve.”
Pontus, World Development Movement
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70. The Fundraising Fantastic Four
#watchthisspace
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71. The Fundraising Fantastic Four
Need More Help?
Visit Stand 14
www.AdvantageNFP.com
info@AdvantageNFP.com
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72. The Fundraising Fantastic Four
Question & Answer Session
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73. Please Give Us Your Feedback
Email info@AdvantageNFP.com
For a copy of this presentation please visit
www.AdvantageNFP.com,
leave us your business card,
or visit us on Stand 14 today
#AdvantageNFP #TFF4 #NFPTECH2012
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74. The Fundraising Fantastic Four
Thank you for your time
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75. The Fundraising Fantastic Four
Need More Help?
Visit Stand 14
www.AdvantageNFP.com
info@AdvantageNFP.com
The Fundraising Fantastic Four Slide 75 © AdvantageNFP by Redbourn Business Systems Limited