This document summarizes the Dutch MCN (multi-channel network) landscape and RTL MCN's strategy and scope. It outlines that consolidation is happening among MCNs and discusses RTL MCN's focus on catching new waves of content like fitness, food, urban lifestyle and music. It provides examples of RTL MCN's work with top Dutch comedians and gamers, and customized branded content partnerships between creators and brands like Vodafone, Doritos, Ikea and Maybelline.
3. • Global players
• Scalability
• Tech company first
• Low CPM and low audience/artist building
• Local/regional focus
• Vertical/audience development
• Efficient use of Tech
• High CPM via dedicated sales teams,
native advertising
Content driven
Aggregator
Traditional
content
Native
online
!3
MCN PLAYING FIELD!
RTL MCN
RTL MCN
4. !4
MCN CONSOLIDATION!
Native
online
Creator
Traditional
content
Aggregator
• Divimove & Blue Circle
• Beyond (Endemol) & cinemates
• S.1. & SBS
• Old/native producers
Consolidation happening
MCNs with int’l
focus that have
views in NL
• Fullscreen
• Maker Studios
• Base79
• ZEFR
• BroadbandTV
• UMG
• RTL Nederland
• Blue Circle
• Endemol
• SBS/Sanoma
Origins in broadcasting
w/ traditional content
1st wave of
native Dutch/
Euro MCNs
• Social1fluencers
• Divimove
• Mediakraft
Music
players
• Armada
• SpinninRecords
• SPEC Music
• Top Notch
• Mojo/ID&T
• VEVO
• VEVO
Key developments around aligning
Content - Distribution - Sales
Fast consolidation: Already RTl / SBS
with potential production entrants!
Snapshot of Dutch MCN landscape
5. Convert loyal viewers into registered customers
!5
RTL MCN IS NOT JUST YOUTUBE!
audience/brand funnel ‘RTL MCN’
YouTube
Registered
customers
Other social video!
Vimeo, Facebook,
Makers Channel, Vessel
Owned & Operated !
platforms (O&O)!
RTL XL, Videoland,
Urban
Reach
Use YouTube and other video platforms
to build a loyal fan & consumer base!
Large pools of
interest based viewers
To higher engaged fans
Willing to act as a best friend
Reach
6. !6
OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT
Made for more Mature
Blue ocean categories
7. !7
OUR SCOPE: CATCHING THE NEXT WAVES OF CONTENT
FIT & FOODURBAN LIFESTYLE SPORTFUN & ENTERTAINMENT MUSIC
8. !8
THE BIGGEST COMEDIAN TALENT
Mertabi:
1.600.000 views / 500K subs / 3 channels
11
Mertabi: !
Gerrit!
!
190K views !
100K Subs!
1 sub channels
The Netherlands
Sacha Baron!
!
The next !
biggest!
comedian
Mertabi:
Marokkaan !
Geeft Rijles!
!
1.6 million views
+500K YT Subs!
+200K extra social
following
Signed RTL
entertainment
contract
Winner TV Award
9. Urban lifestyle engaged in a metropolitan culture
!9
BUILD THE COOLEST CITY CULTURE PLATFORM!
12
10. RTL Late Night
!10
CROSS PLATFORM MEDIA BRANDS
13
Pharrell Williams One Direction Ed Sheeran
Stats!
30M views !
40K subs
