A study on street vendors and consumer behaviour at street vegetable vendors.

1. SANDHAI PROJECT
PRESENTATION
Retail Team
Anshuman,Satakshi,Aman,Harsh,
Sandeep,Sangeetha
1

2. SABZI MANDI
• Fresh vegetables and varieties of vegetables
• Trend is of buying weekly vegetables
• Cheap rate
• Bargaining power
• Wholesale market of fruit and vegetables in India
• Once in a week or daily
 Drawbacks:-
• Carry bags missing
• Cash change
2

3. ORGANIZED VS UNORGANIZED
Not much varieties Varieties
Employees to help One seller
Ambience No Ambience
5% 95%
No Bargaining Bargaining
power capacity
3

4. VEGETABLE SUPPLY CHAIN
• The intermediaries between the customers and farmers are
traditional retailers with different outlet formats-
mom and pop shops
non-permanent shops in the market
roadside vendors
push cart vegetable sellers
wholesale traders
• The farmers themselves sell their produces directly to the end
consumers in local markets or they sell to intermediaries—agents
and organised retailers

5. CONT……
•The vegetable sellers buy their commodities from either
wholesaler or directly by the producer
•Farmers selling vegetables directly to the customer amount to
very small fraction by volume

6. OBJECTIVE OF RESEARCH
 To understand the buying motives and
reasons for buying vegetable in a make
shift Sabzi Mandi.
 To understand the reason for bargaining
in a price-competitive ( where the price
are relatively lesser when compared with
organized retailer ) make shift Sabzi
Mandi.
 To understand from where they are
coming to buy the commodities.

7. GRAPH ANALYSIS
AGE OF THE CUSTOMERS
50
40
30
AGE
46 46 AGE
20 36 40 39
32 32 33
10 25
0
I
LA
KI
L
AN
ET
M
R
A
A
A
N
Y
A
A
A
TA
P
E
G
AT
M
A
AN
AX
G
A
R
AT
U
N
N
S
AN
U
AL
H
K
KU
A
S
M
D
D
S
V
A
E
H
D
S
NAME OF CUSTOMERS
NOTE :- Here most of the consumers who is coming to
buy vegetables are above 30 years.

8. GRAPH
INCOME OF CUSTOMERS PLACE OF LIVING
33%
44% NEAR TO AMMANKULAM
1000 - 5000 ROAD
5001 - 10000 FAR FROM AMANKULAM
56%
ROAD
67%
OCCUPATION REASON OF BUYING
22% 22%
45% DISTANCE
SERVICE
BUSINESS PRICE
56% FRESHNES
GOVT
22%
33%

9. ANALYSIS
 Buying motives & reason for buying vegetables
from make shift Sabzi Mandi
• To get fresh vegetables in cheaper price
• To purchase in bulk
• Lower income bound them to bargain
• Trustworthiness
• Flexibility in decision making

10. OBSERVATIONS
• Vegetables and fruits cheaper than Kirana store
• Monopoly was present in few categories
• Vegetable had different price structure

11. CONT…
• Sanitation is not a matter of concern for both the parties
• Extra cash was charged for polythene bags just like super marts
• Majority of buying was planned but eventually also turned into
impulsive buying
• Customers and few owners both belonged to the nearby area
• Sabzi Mandi is product centric and customer centric

12. Innovation is in the air

13. CONT….

14. WWW.SABZIMANDI.IN
• OVERVIEW
• Dedicated online sabzi mandi
• chopped vegetables availability
• Free home delivery
• Tie ups with street vendors
• On call order

15. RETAIL TEAM
15