Peter Petermann, Carat (Germany).Growth in recession
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The document discusses the importance of constant innovation for business success, especially during times of recession or crisis. It notes that consumers are fascinated by new products, services, and communication ideas. While some companies struggled during the recession, those that emphasized innovation and had an innovation strategy fared better. The document provides examples of companies like Samsung, Lego, and Carat that transformed their businesses through innovative approaches. It stresses that innovation must be managed strategically, beyond just times of crisis or niche markets, and can benefit from outside perspectives.
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Peter Petermann, Carat (Germany).Growth in recession
- 1. GROWTH IN RECESSION CONSTANT INNOVATION AS A DRIVER OF SUCCESS AEGIS Future Lab – Kiev, September 7
- 2. WHAT KIND OF WORLD DO WE LIVE IN TODAY? CRISIS? OPPORTUNITY
- 5. CONNECTED CULTURES – THE OPPORTUNITY FOR BRANDS =
- 6. MY MESSAGE TODAY: INNOVATION PAYS!
- 7. NOTHING IS MORE FASCINATING TO CONSUMERS THAN A REALLY NEW PRODUCT, A RELEVANT NEW SERVICE OR A NEW COMMUNI- CATIONS IDEA
- 8. INNOVATION IN RECESSION Source: German Government Report Research & Innovation 2010
- 9. THREE THAT DID WELL
- 10. "WE STRIVE FOR INNOVATION"
- 11. 27% 22% 50% 24% 15% 61% 410
- 12. INNOVATION STRATEGY 2006 19.000 70 80.000
- 13. 300 +40% -3yrs
- 14. Continuous Growth 200 "THE BEST THING TO 150 100 SURVIVE IN THE MARKET IS Sales 50 TO KILL YOUR PRODUCTS." 0 2006 2007 2008 2009 2010 2011
- 17. TRANSFORMATIVE BUSINESS 300 42.000 9% 42
- 18. 32 TRANSFORMATIV E CULTURE
- 19. "LEGO FOLLOWED ALL THE ADVICE OF THE INNO- VATION EXPERTS AND YET IT ALMOST WENT BANKRUPT."
- 20. A NEW KID ON THE BLOCK The Turnaround (PBT) 2 000 1 000 0 2003 2004 2005 2006 2007 -1 000 -2 000 Continuing Growth (REV) 20 15 10 5 0 2007 2008 2009 2010 2011
- 21. "PEOPLE ARE COMPETING IN RED OCEANS BECAUSE THERE IS SOMETHING THERE."
- 22. LEGO'S RED OCEAN
- 24. MINDSTORMS NXT BEST SELLING PRODUCT EVER
- 25. KEY LEARNINGS • INVEST • TRANSFORM • CULTURE • NICHE • PROCESS • CHOOSE • LEAD
- 26. MANAGING INNOVATION STRATEGICALLY BEYOND THE CRISIS: INNOVATING COMPANIES ARE 50% MORE LIKELY TO SUCCEED IN TIMES OF CRISIS BEYOND THE NICHE: INNOVATION & FLEXI- BILITY IS NOT LIMITED TO SMALL ENTERPRISES BEYOND THE INTERNAL SCOPE: OUTSIDERS OFTEN FIND MORE INNOVATIVE ANGLES THAN INTERNAL R&D DEPARTMENTS